Tesla currently dominates the world of all-electric vehicles, selling far more than any other automotive manufacturer, partly thanks to the fact that it’s been offering EVs for over a decade now. However, others – including Ford – are beginning to eat into Tesla’s market share, wooing EV shoppers with something a bit different – as well as a bit more conventional, in many cases. At the same time, Ford owners don’t appear to be defecting to Tesla, even as it adds more physical locations, and neither are Lincoln owners, according to new data from S&P Global.
According to S&P Global’s most recent Top 10 Industry Trends report, less than two percent of Lincoln owners defected to Tesla year-to-date through July 2022 when it came time to purchase another vehicle, which isn’t high enough to get the automaker ranked on this particular chart. Other brands didn’t fare quite as well, however, as Tesla retained a significant 67 percent of its owners, while Polestar lost 16.2 percent, followed by Rivian (14.5 percent), Lucid (13.9 percent), Mercedes-Benz (7.9 percent), Audi (7.6 percent), BMW (7 percent), Porsche (6.9 percent), Land Rover (6.6 percent), and Volvo (6.4 percent), to name just a few.
This particular trend isn’t terribly surprising, as IHS Markit data from last year revealed that just 2.6 percent of Lincoln owners defected to Tesla. However, it is interesting that Lincoln owners aren’t buying Tesla vehicles when we consider the fact that while FoMoCo has a bonafide competitor for that brand in the Ford Mustang Mach-E, Lincoln doesn’t currently offer an all-electric vehicle of any kind. That will change in the coming years, however, as the luxury brand is set to offer an electrified version of all of its existing vehicles by 2027, as Ford Authority recently reported.