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2023 Ford Escape And Bronco Sport Each Have Their Own Niche

While both ride on the same Ford C2 platform and both are classified as compact crossovers, the Ford Escape and Ford Bronco Sport are two totally different products that cater to two different kinds of customers. This much was apparent when the Bronco Sport launched for the 2021 model year bearing more rugged and traditional squared-off styling compared to the curvier Escape, though the latter has received a more conventional appearance for the 2023 model year. Regardless, the 2023 Ford Escape and Bronco Sport each have their own niche as far as The Blue Oval is concerned.

“So who are those Escape customers? We went out and talked to a lot of them. Overwhelmingly, we heard from them and authenticity is key,” Adrienne Zaski, Escape Brand Manager, said during a presentation on the 2023 Ford Escape. “They are strong and independent people, they know who they are, they are proud of who they are and they’re genuine. And we feel like the 2023 Ford Escape fits a lot of those same attributes.”

“Craig talked about how Escape and Bronco Sport compete in the same segment and you may be wondering – why two vehicles? Customers have said ‘it feels like a sea of sameness’ in the small utility segment,” Zaski added. “They all look the same and all do the same things. Well now, with Bronco Sport and the new Escape, we feel like we can provide a new point of view for those customers. For Escape, those customers want a getaway vehicle. And I mean that as a night in the town with their friends or you’re pulling into your driveway after a long day at work, turn off the vehicle, and you just take a deep breath because you have to escape for just a minute. As for the Bronco customers, they want their vehicle to take them on an adventure and go off road. We have two options in our portfolios to speak to those customers so they feel like they’re breaking out of that sea of sameness.”

Indeed, it certainly seems as if the 2023 Ford Escape and Bronco Sport can co-exist for these very reasons, as one is more of an around-town, road-going crossover, while the other is focused on off-road capability and adventure-seeking customers. On that note, the Bronco Sport has certainly struck a chord, ranking as one of the most satisfying such vehicles to own in recent studies from both Consumer Reports and J.D. Power. Having just debuted last week, only time will tell if the 2023 Ford Escape resonates with consumers in that manner, but The Blue Oval expects the more stylish ST-Line trims to be the most popular in the lineup.

We’ll have more on the Escape and Bronco Sport soon, so be sure and subscribe to Ford Authority for more Ford Escape newsBronco Sport news, and continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. Michael J Genzale

    The practical aspect of the Bronco both the Sport and Bronco is the verticle lift gate. The squared off rear of these Fords increases usable rear cargo area missing on most all SUVs today. Designers have gone to more and more sloped rear window/lift gate comprising cargo capacity on 2 row seating models. As ‘small’ as my 2000 Jeep Cherokee was with that boxy, square rear it held a surprising amount of cargo, especially tall bulky items. Bravo Ford!

    Reply
    1. JDE

      SO basically they brought back the original Escape but managed to rename it something else and nobody noticed. Definitely seems to be working for them.

      Reply
      1. Save Me

        I don’t know why people think the Escape name deserves the boxy version. The gen 3 and 4 Escape were definitely an improvement overall and calling the boxy one Bronco Sport was brilliant and more appropriate IMO. I don’t even know why people worry about a stupid badge.

        Reply
  2. Tom Taylor

    I would like to hear more about the Ford Escape since our family owns/drives two a 2018 an 2020!
    We’re a Ford Family, we also have a 2004 Sport Trac and a 2014 Focus!
    I keep hearing Rumors the Sport Trac might be coming back, since I understand it’s still being built outside the USA!

    Reply
    1. JDE

      WIth the Maverick and Ranger in play, there is not likely ever going to be a sport trac unless they just decide to dust off the name and apply it to a Maverick of some sort.

      Reply
  3. Hippie

    The 2014 escape platinum awd my folks own has convinced me to never buy a ford again. The interior wasn’t designed, it was assembled on a spec sheet. It is actual torture for anyone with legs longer than stubs. The escape was named for what you want as soon as you sit in it.
    Making more than one vehicle on the platform proves that ford doesn’t care about their customers, just the money in their pockets.

    Reply
    1. Save Me

      If we’re talking new, you can’t compare your parents’ almost decade old Escape to the current one. It’s much improved inside and out. I have a 2020 Titanium and I’m almost tempted to upgrade to a 2023. Common sense is why I’m keeping my 2020 that has been an excellent vehicle after almost three years.

      Reply

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