The all-new 2023 Ford Super Duty was revealed back in late September, while order banks for the redesigned truck opened up on October 27th. The new Super Duty proved to be an instant success as the automaker racked up 52,000 orders in the first five days. Job 1 2023 Ford Super Duty production is scheduled to begin in early 2023 for XL, XLT, and Lariat trims in all cab configurations, engines, and series, from the F-250 up to the F-600, while Job 2 production for King Ranch, Platinum, and Limited trims will follow in the spring of 2023. However, for an engineer that helped bring it to life – Peter Bejin – this pickup is the culmination of a life-long dream that began when he wrote a letter to The Blue Oval at the tender age of seven, as he recently explained to The Detroit Free Press.
“If I drove a truck, I would like to drive a Ford truck because I think a Ford truck would be good and because a Ford truck is good for me and that makes Ford trucks good and they drive good and smooth,” the young Bejin wrote in his first grade assignment back in 1978. “They are so good you should drive one. How do you like my story?”
One of Bejin’s teachers sent his story to the automaker, which replied by saying that it was “imaginative and well done. We think the story’s great!” Now, many years later, Bejin has come full circle, spending 28 years working for Ford Motor Company and playing a critical role in the development of the 2023 Ford Super Duty as its features and software integration manager.
In yesterday’s America’s Thanksgiving Parade, Bejin was able to ride on the automaker’s brand new, massive float, which celebrates the new Super Duty and Ford’s other recent transportation-related accomplishments. “This is a time for us to reminisce and be grateful for all we have,” he said. “I was a little kid who loved Ford trucks. My goal wasn’t always to work at Ford, it just ended up working out that way.”
We’ll have more on the 2023 Super Duty soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series news, Ford Super Duty news, and comprehensive Ford news coverage.
Comments
Makes sense. The styling of the 23s SD looks like something straight out of my 3 year olds bed time stories.
Killjoy much? Bad way to go through life pal.
That’s because you probably can’t afford one, or mabey your 3 yr old is just that much wiser then you and wants to read about americas true workhorse .
Looks better then any GM truck
Yeah, it’s pretty ugly isn’t it? They only took 52,000 orders in 5 days. Wow. If they make any uglier, why they may sell 75,000 in 5 days. Your comment is sad and wreaks of jealousy. Must be fun living around you.
I agree. Ugliest ford in many many years. Maybe ever.
That 3 year old dose a good job on design Jham
He did a good job with his story, and a great job on the 2023 Ford Superduty truck! The Ford Superduty truck lines look great and are very capable. I started my career with buying a new bright red, 1986 Ford F150, I will retire soon and I’m ending my career with a race red Ford F250. Nothing else in the world like riding around in a shiny bright red Ford truck.
I started working for ford motor dealer in 1982 Rick Warner Ford Salt LakeCity Utah . I love ford cars and truck still have three I just retired after all those wonderful years was a senior master for 21 years good times. I have a 1999 super duty with 146000 miles on it love it going to sell it .. I just ordered me one of these good looking new 2023 super duties. Can’t wait
I wish I knew Dwayne the Rock Johnson. I am disabled and would love a new F-150. I have a 2013 F-150 but is too tall and I can’t get in it without a step stool and a boost from my husband. I had a F-150 I loved and was looking to get another a little bit newer. The salesman had me drive an explorer and when we got back to the dealership he ran me into a room and had me sign some papers and then had an explorer. Called them and told them I wanted my truck back and didn’t I have days to change my mind. He said no. I tried to. Trade this truck in for something else and my credit union said no this time. I have nothing to drive. Just venting that I let myself be swindled. Betty Keithley
Thanks for listening.
Looking for a handout? Is that why you put your street address rather than your email?
Great Story! Once again the product, design and demand speak for itself. Anyone with value can clearly see without explanation what this Super duty design brings to the table. I can’t wait to receive mine 2023 Super Duty. I was excited to be able to place my order. I’m willing to wait it out! I thank everyone at Ford for there hard work and design of this Super Duty. My Dad bought his 1970 f250 new and we still have it. Thanks ford then and now!
I love Ford trucks I bought a 2001 Ford F150 4.2 V6 still have it this day. I only have 430,000 miles on it and I’m looking to break 500,000 miles in the next two years Never had any major engine work done or any transmission work still going strong.
You’ve got a 4.2 and have never had any maintenance issues? You must have bought the u I corn then because that engine and transmission was discontinued not long after production because they were falling apart.
Yeah… too bad they want $110,000 for a truck. As much as I love my current Ford F350, I’ll probably be looking my at Tam or GMC on my next purchase. Not many can afford a $2000 per month auto payment. Ford needs to go back to the drawing board on their price analysis and make the trucks more reasonable to purchase.
Trucks used to be the most affordable vehicle one could buy. Today manufacturers make insane profits on trucks while idiots buy them up because “big truck make me feel big” while small business owners who need them transfer big profits to Ford, Chevy, and Fiat.
I have a 2000 f350 7.3 diesel manual 4×4 and I love it except it’s gonna be useless in California soon. It has 126k miles and I’m in the driver’s seat right now heating up the engine and smelling the burnt diesel fuel which smells like heaven. It sounds like the earth with it’s unmistakable diesel roar! Thank you Ford.
I can’t believe the the headlamp configuration and lumin intensity is legal on the the super duty? I have had super duty trucks in the past and other than having my 1st new one go into “limp in mode” at 32 miles on the odometer, I have had no complaints. But on all of mine, I also have recognized due to the height of the truck, along with the configuration the headlights can be blindingly annoying and unsafe for other drivers. In that respect I always kept my distance behind others and turned my headlamps off when waiting in traffic or in lines. Most owners of Super Duty trucks seem to have a “me first” or bully type ego/personality. It really seems to be a cult of owners.
Lumens aren’t an issue if the photometrics are done right. Ford’s designs lack in that regard.
My super duty has been out of service since April. That’s over 7 months without my truck. The engine had a catastrophic failure (spin connecting rod bearing) . Ford engines for the 6.7 powerstroke are backordered with no end in sight. If you buy a superduty and it has a problem…good luck…
In some places that’s long enough to force a buyback or replacement under a lemon law.
Check into it. YMMV.
I am one of the 52,000, actually day 1, and look forward to my brand new F350 DRW 6.7 HO Rapid Red Metallic Pickup Truck. My last Ford was a 1988 F150. I did a lot of research and ended up with this one. I am retiring soon and hope to drive it for a very long time. Great story BTW.