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2023 Ford Super Duty Orders Averaged 10K Per Day In First Week

Following the reveal of the 2023 Ford Super Duty back in late September, order banks for the redesigned truck opened up on October 27th. However, in the mere five days that order banks were open last month, Ford secured a whopping 52,000 orders for the brand new model – which averages out to a little over 10,000 orders per day, as the automaker pointed out in its most recent sales report for the month of October.

While this phenomenon is nothing new – the majority of Super Duty sales have come from previously-placed orders for several consecutive months now, and the automaker broke its own record for retail orders with 255,000 last month – it’s still a very strong number for the new, 2023 Ford Super Duty ahead of its launch early next year. Ford cut off 2022 Super Duty orders way back in April, so it will certainly be interesting to see how long 2023 order banks stay open, given this strong interest from consumers.

We saw this same sort of rush when 2023 Ford Maverick order banks opened up for a mere week back in September, a short period of time in which The Blue Oval took 86,000 orders for the compact pickup – which is precisely what prompted it to close those same order banks a bit earlier than expected.

Unlike the Maverick, the 2023 Ford Super Duty marks the dawn of a total redesign for the long-running model, which has received new exterior and interior styling, a host of tech features, and a brand new base powerplant. A variety of improvements and more power result in some pretty impressive max payload and tow ratings, a critical component in this particular segment, too. In terms of availability, initial Job 1 2023 Ford Super Duty production will begin in early 2023 for XL, XLT, and Lariat trims in all cab configurations, engines, and series, from the F-250 up to the F-600. Meanwhile, Job 2 2023 Super Duty production for King Ranch, Platinum, and Limited trims will follow in the spring of 2023.

We’ll have more on the 2023 Super Duty soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series newsFord Super Duty news, and comprehensive Ford news coverage.

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Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. Guitarded

    I wonder if all of those people are aware of how large the price increase is for 2023.

    In Canada, it’s a $20k increase of 2022.

    To put that in perspective, a 2023 F350 XLT is the same price as a 2022 F350 Platinum or King Ranch.

    Yikes.

    Reply
    1. Otto Schulte

      I haven’t seen the new price yet as my dealer is still unable to place an order for a ‘23. My order for a ‘22 has been cancelled. I sure hope it’s not $20k!!!!

      Reply
  2. JDE

    this is the unfortunate side effect of a company purposely attempting to affect supply and demand pricing increases using excuses of supply and labor shortages. It is not just Ford, but the reality is the fleets and dealers are not getting what they need, so ordering and waiting and in this case re-ordering a failed order attempt from last year is the new norm.

    Reply
  3. Clam Juice

    People must and shall burry themselves into a deep hole if they have to . To have this truck it’s badass

    Reply
  4. Scot

    Still waiting on 2022 F250 Lariat. No clue what price will be relative to when I ordered it 12 months ago. Latest communication from Ford says build date in late Nov, which is 13 months after I placed the order. Already bought a GMC 2500 AT4, so going to refuse F250 delivery. Not a single communication or follow up in 12 months from dealership. Disappointed where customer service, work ethic, and value the customer have gone.

    Reply
  5. Dbarrett

    I built a 2023 F350 online that was as close to my 22 F350. It was $7k more. I ordered the 22 June 9th 2021 took delivery Oct 2.

    Reply

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