Following the reveal of the 2023 Ford Super Duty back in late September, order banks for the redesigned truck opened up on October 27th. However, in the mere five days that order banks were open last month, Ford secured a whopping 52,000 orders for the brand new model – which averages out to a little over 10,000 orders per day, as the automaker pointed out in its most recent sales report for the month of October.
While this phenomenon is nothing new – the majority of Super Duty sales have come from previously-placed orders for several consecutive months now, and the automaker broke its own record for retail orders with 255,000 last month – it’s still a very strong number for the new, 2023 Ford Super Duty ahead of its launch early next year. Ford cut off 2022 Super Duty orders way back in April, so it will certainly be interesting to see how long 2023 order banks stay open, given this strong interest from consumers.
We saw this same sort of rush when 2023 Ford Maverick order banks opened up for a mere week back in September, a short period of time in which The Blue Oval took 86,000 orders for the compact pickup – which is precisely what prompted it to close those same order banks a bit earlier than expected.
Unlike the Maverick, the 2023 Ford Super Duty marks the dawn of a total redesign for the long-running model, which has received new exterior and interior styling, a host of tech features, and a brand new base powerplant. A variety of improvements and more power result in some pretty impressive max payload and tow ratings, a critical component in this particular segment, too. In terms of availability, initial Job 1 2023 Ford Super Duty production will begin in early 2023 for XL, XLT, and Lariat trims in all cab configurations, engines, and series, from the F-250 up to the F-600. Meanwhile, Job 2 2023 Super Duty production for King Ranch, Platinum, and Limited trims will follow in the spring of 2023.