In recent years, Blue Oval customers are purchasing more and more parts and accessories for their rides, with newer models like the Ford Maverick and Ford Bronco leading the way. This has prompted the automaker to expand its official Ford accessories catalog substantially – with a particular focus on off-road offerings – while the automaker also offers customers the ability to finance those goods along with their vehicle purchase, as well as giving select buyers big discounts and launching a series of accessory-focused Pinterest accounts in five different countries. Now, with SEMA 2022 kicking off today, we’re also learning that Ford accessories sales have exploded over the past two years, too.
The Ford accessories and personalization business has grown by a grand total of 40 percent since 2020, providing customers with the opportunity to create experiences – as well as FoMoCo with a way to continue to profit off those same customers – beyond the point of sale. To date, Blue Oval retailers have sold more than one million factory-backed accessories for the Bronco alone, the most commonly accessorized vehicle in the automaker’s lineup.
Even though Ford won’t have an official presence at the 2022 SEMA Show, the variety of custom builds on display in Las Vegas this week feature official accessories can be purchased from a local Ford dealer or ordered online for direct delivery. Customers have the option of having the parts installed at a dealership or on their own, and parts purchased with the vehicle can also be rolled into the customer’s monthly payment.
“We designed Ford vehicles to be easier to customize, with installation points and aftermarket accessories engineered from the start of the design process,” said Eric Cin, Ford global director, vehicle personalization, accessories, and licensing. “We work actively with the aftermarket to share our product designs so customers can personalize and put the finishing touches on their vehicle to make it all their own.”