Ford Authority

Ford Accessories Program’s Sales Up Significantly From 2020

In recent years, Blue Oval customers are purchasing more and more parts and accessories for their rides, with newer models like the Ford Maverick and Ford Bronco leading the way. This has prompted the automaker to expand its official Ford accessories catalog substantially – with a particular focus on off-road offerings – while the automaker also offers customers the ability to finance those goods along with their vehicle purchase, as well as giving select buyers big discounts and launching a series of accessory-focused Pinterest accounts in five different countries. Now, with SEMA 2022 kicking off today, we’re also learning that Ford accessories sales have exploded over the past two years, too.

The Ford accessories and personalization business has grown by a grand total of 40 percent since 2020, providing customers with the opportunity to create experiences – as well as FoMoCo with a way to continue to profit off those same customers – beyond the point of sale. To date, Blue Oval retailers have sold more than one million factory-backed accessories for the Bronco alone, the most commonly accessorized vehicle in the automaker’s lineup.

Even though Ford won’t have an official presence at the 2022 SEMA Show, the variety of custom builds on display in Las Vegas this week feature official accessories can be purchased from a local Ford dealer or ordered online for direct delivery. Customers have the option of having the parts installed at a dealership or on their own, and parts purchased with the vehicle can also be rolled into the customer’s monthly payment.

“We designed Ford vehicles to be easier to customize, with installation points and aftermarket accessories engineered from the start of the design process,” said Eric Cin, Ford global director, vehicle personalization, accessories, and licensing. “We work actively with the aftermarket to share our product designs so customers can personalize and put the finishing touches on their vehicle to make it all their own.”

We’ll have more on Ford’s accessories push soon, so be sure and subscribe to Ford Authority for continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.


  1. Robert

    You missed the main reason for this. It isn’t that Ford is making vehicles easier to customize or finance or discounts.
    It’s that you can’t get these “add ons” with your vehicle!
    “Supply chain constraints” are what they keep stating.
    And it’s not just electronics.
    If you order your Maverick with mud flaps, a bedliner and a hitch receiver you will never get it built.
    Mud flaps???
    But you can order all these aftermarket and get them in a couple weeks.
    What a screwed up “system”.

  2. Alvin

    Brake controls for rangers take to long and side steps taking weeks to get sad .

  3. Karl Heberle

    I know that Ford sells full length running boards for the 22 Maverick. Our Ford Dealer cannot seem to get them. Would like to where I can order E-Mail or Phone number

  4. Karl Heberle

    Give me a phone number or E-Mail address

  5. Alvin

    Ford – are you going make up grade frills know for ford rangers ?
    You sued the place was making them they stop saling them make 200,00 each have lights on them ?

  6. Alvin

    Ford – rangers need tow mirres .
    Tow more so would think you add tow mirres you can buy from Ford .


Leave a comment