Back in July, Ford announced that it had signed a vehicle build data sharing agreement with J.D. Power ChromeData for a number of used models. The agreement utilizes Ford, Lincoln, and Mercury build data to further enhance J.D. Power’s ChromeData Vehicle Description Services, which now has access to that particular type of data for approximately 80 percent of the automotive brands sold in the U.S. across 30 years and billions of VINs. This data includes standard and optional equipment, packages, advanced safety, technology, and comfort features, interior and exterior color codes, and the original manufacturer’s suggested retail price. Now, Ford has announced yet another new agreement with J.D. Power ChromeData, this time for new vehicles.
Building upon that previous agreement and another one with DataOne Software, this new deal aims to provide OEM-sourced vehicle information from the time a vehicle was manufactured, allowing for more accurate insurance quotes, which ultimately benefits customers. This information is also critical for dealers, marketers, remarketing companies, finance and insurance companies, valuation services, and the retail shopper to ensure that transactions are made using accurate data.
“We are committed to help Ford and Lincoln customers get the most accurate insurance quotes for their vehicle. This is another way we are helping provide value to our customers as part of owning a Ford or Lincoln,” said Amy Graham, Services Marketing director at Ford Motor Company.
“For nearly three decades, ChromeData has set the standard for the most accurate, timely, and complete vehicle data and content in the industry,” said Craig Jennings, president of the Autodata Solutions division at J.D. Power. “Not only does Ford’s vehicle build data further expand the benefits of our services, but it also provides dealers and other industry partners with a better understanding of which features come with each Ford and Lincoln vehicle.”