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Ford Benchmarking F-150 Rival Toyota Tundra

As the oldest full-size pickups on the market, the outgoing Toyota Tundra severely lagged behind the competition when it came to capability, and its tech features were woefully outdated. That changed with the all-new model, which debuted in late 2021 for the 2022 model year. The current-generation Tundra rides on an all-new platform and swapped out its leaf spring suspension system for a coil spring setup across the board. Paired with other significant changes, it makes total sense that The Blue Oval would want to benchmark it against the Ford F-150, which is presumably why the company was recently spotted with an example near its campus.

The Tundra in question has been operating around the automaker’s campus and is wearing manufacturer plates, a not-so-subtle hint that it’s currently being evaluated. Regardless, this particular Tundra appears to be a 1794 Edition, which is more or less competes directly against the Ford F-150 King Ranch. At the moment, those models are about $5,000 apart when it comes to MSRP, as the Tundra 1794 Edition starts at about $58,000 while the 2023 F-150 King Ranch boast a $63,000 MSRP. Regardless, all 1794 Edition trucks boast 20-inch alloy wheels, chrome grille and exterior accents, walnut woodgrain trim, and the ability to be paired with the TRD Off-Road Package.

Under the hood, the 1794 Edition features the standard 3.5L i-Force twin turbocharged V6, which is rated at 389 horsepower and 479 pound-feet of torque. Optional is a 3.5L i-Force Max twin turbo hybrid V6 rated at 437 horsepower and 583 pound-feet of torque. Both engines are mated to a 10-speed automatic transmission and are direct competitors to the Ford 3.5L V6 EcoBoost and 3.5L V6 PowerBoost hybrid, respectively. To date, the Ford F-150 and current-generation Toyota Tundra are the only full-size pickups to offer full hybrid powertrains, as the Ram 1500 features a mild hybrid setup.

The current-generation Toyota Tundra is much more competitive than the ancient pickup it replaced, and it even features some things that have yet to make it to the gasoline F-150, like a 14-inch infotainment screen and rear air springs, with the latter feature also being offered on the Ram as well. However, as Ford Authority previously reported, the all-new pickup failed to impress Motor Trend which concluded that the F-150 was the better pickup to buy, based on its easier to use controls and its more comfortable ride.

Sales Numbers - Full-Size Mainstream Pickup Trucks - Jan-Sep 2022 - USA

MODEL YTD 22 / YTD 21 YTD 22 YTD 21 YTD 22 SHARE YTD 21 SHARE
FORD F-SERIES -12.63% 467,307 534,831 32% 32%
CHEVROLET SILVERADO -7.98% 381,337 414,389 26% 25%
RAM RAM PICKUP -16.49% 363,089 434,772 25% 26%
GMC SIERRA -11.55% 169,107 191,186 12% 11%
TOYOTA TUNDRA +14.62% 74,519 65,013 5% 4%
NISSAN TITAN -45.17% 12,487 22,772 1% 1%
TOTAL -11.73% 1,467,846 1,662,963

Through the third quarter of 2022, Ford F-150 sales placed it first in the full-size pickup segment, although the combined sales of the GM siblings are significantly higher. As for the Tundra, it severely lags behind its American rivals, coming in at second to last, although it earned the distinction of being the only pickup to gain sales ground through September.

In addition to the Tundra, Ford recently had a Toyota Supra in its possession, presumably to benchmark the coupe against the 2024 Ford Mustang. The Blue Oval also evaluated the Ram 1500 5.7L Hemi V8 mild hybrid earlier this year.

We’ll be keeping tabs on Ford’s rivals and what vehicles the automaker is benchmarking, so subscribe to Ford Authority for continuous Ford news coverage.

Ed owns a 1986 Ford Taurus LX, and he routinely daydreams about buying another one, a fantasy that may someday become a reality.

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Comments

  1. EcoBoost29579

    WHY? Every review I’ve read about the new Tundra says that the drastic exterior overhaul hasn’t led to drastic improvements.

    Reply
    1. RWFA

      You think OEMs benchmark a physical vehicle to critique exterior cosmetics?

      One could do that from a brochure or pics from an auto show.

      Design is benchmarked no doubt but the physical property is for evaluating the skin and everything under it and how it gels as an assembled product.

      Reply
  2. Richard Morrissett

    It might be interesting to see your construction of a complete Ford Motor platform utilization for the past several years and your guess as to where Ford’s Cycle Plan will be 5 years from now.

    Reply
    1. RWFA

      The last 5 years will be nothing like the next 5 or 10.

      Reply
  3. Steve

    No contest here. F150 all the way. I rented the Toyota for a week. Drove many miles, a few hundred, and by the end of the week, I was happy to turn it in. Uncomfortable and just plain ugly. I could not wake up every morning and see that parked in my garage. I would have buyers remorse withing the first few days.

    Reply
  4. Richard Ford

    Toyota only offers turbo engine. Do not want a turbo charged engine. V8 FORD engine and truck my choice. May be if Toyota offered a v8, maybe.

    Reply
  5. Fordman

    I guess they benchmarking the hybrid

    Reply
  6. Patrick Bobo

    First of all all trucks are man made therefore not perfect and second of love the fact that however you spend your money is your business some people like ford some tundra that’s what makes the world want it is people like different things

    Reply
  7. Chad Keogh

    Ford acquired the Tundra to see how badly Toyota ripped them off by copying the F-150, yet again. Remember the T-100 that Toyota wanted to name T-150 but got sued by Ford to stop? About 12 years ago, Ford showed they are the industry leader by creating the 3.5L V6 twin-turbo EcoBoost engine. Now, 12 years later, Toyota releases the “innovative” 3.5L V6 twin-turbo EcoRipOff motor. I guess imitation should be considered flattering…

    Reply
    1. JDE

      it’s actually advertised as 3.4 liters, but let’s be honest the 5.7 should have stayed around for the V8 guys to still buy, they were reliable if thirsty.

      Reply
    2. The Gentle Grizzly

      Yep. Same displacement and V6 architecture. A ripoff for sure!!!

      Reply
  8. Richard Jensen

    Probably a good idea. The Fords are garbage. Ford should be benchmarking every truck on the market or even their own from 10-15 years ago. Figure out how to make something that is a complete, low quality POS.

    Reply
  9. Ronnie Williams

    Why did ford stop the dual exhaust on the F-150 Limited , & will they offer it again ?

    Reply

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