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Ford Edge ATP Up Seven Percent In Q3 2022

Ford’s average transaction pricing (ATP) – as a brand – has been on the decline recently, dropping two percent in September, going from $53,770 to $52,675, though its ATP is still up 3.6 percent over this same period last year, when pricing averaged $50,856, and the market as a whole dropped 0.3 percent, from $48,240 to $48,094. However, the same cannot be said of individual models within The Blue Oval’s lineup, as the Ford F-Series line of pickups jumped 6.6 percent to $63,866 in Q3, while the Ford Explorer saw an increase of 6.9 percent in the last quarter. Now, new data from Cox Automotive reveals that Ford Edge average transaction pricing also grew by 7.2 percent in the third quarter, to $43,224.

The average price paid for a new non-luxury vehicle in September was $44,215, down $256 month over month. On average, car shoppers in the non-luxury segment paid $829 above sticker price, a slight decrease from August. Regardless, September marked the record 16th straight month that new-vehicle ATPs were higher than the average manufacturer’s suggested retail price (MSRP).

However, there are signs that prices and rising interest rates are having an impact on affordability, as consumers are starting to pivot toward lower trim levels and expanding their terms in an effort to lower monthly payments. Regardless, Ford wrapped up the third quarter of 2022 with just 19 days supply of new vehicle inventory, compared to 40 days back in February.

“Interest rates and average monthly payments were up in September, which means affordability worsened,” said Rebecca Rydzewski, research manager of economic and industry insights for Cox Automotive. “With prices still well above MSRP and incentives from automakers still low, sales in September continued to struggle as consumers weighed their vehicle-buying options.”

We’ll have more average transaction price info to share soon, so be sure and subscribe to Ford Authority for more Ford Edge news and non-stop Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. Francois

    It’s no surprise. Buyers are rushing out to get it before it gets discontinued. The Edge is a very sweet package and great driving vehicle. We love our 2019 ST that I got discounted under $40K with a 0% interest loan to boot. Glad I bought it when I did.

    Reply
  2. EcoBoost29579

    My local dealer is advertising a flat $3K off on the Edge on TV. I haven’t seen that with anything for a while now. The Edge should NOT be discontinued. Just another horrible Ford management decision, and don’t even get me started on the talk of the Escape following. How ’bout something to compete with the upcoming all-new Chevy Trax? Huh?

    Reply
  3. squekinredford

    Lets continue with edge and add a PHEV option. FOMOCO just claimed that EV recharging infastructure is not there and won’t be for years and is presently unreliable. Yet Farley is jamming EVs down are throats. Makes NO SENSE….6

    Reply

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