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Ford Authority

Ford Explorer Sales Place First In Segment In Third Quarter 2022

By Megs Vincent

November 16, 2022 11:52 pm

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Ford Explorer sales increased in United States and Mexico during the third quarter of 2022.

Ford Explorer Sales - Q3 2022 - United States

In the United States, Ford Explorer deliveries totaled 53,326 units in Q3 2022, an increase of about 27 percent compared to 41,933 units sold in Q3 2021.

In the first nine months of the year, Explorer sales decreased about 2 percent to 156,243 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
EXPLORER +27.17% 53,326 41,933 -2.45% 156,243 160,174

Ford Explorer Sales - Q3 2022 - Canada

In Canada, Ford Explorer deliveries totaled 4,912 units in Q3 2022, an increase of about 24 percent compared to 3,975 units sold in Q3 2021.

In the first nine months of the year, Explorer sales increased about 4 percent to 12,826 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
EXPLORER +23.57% 4,912 3,975 +4.00% 12,826 12,333

Ford Explorer Sales - Q3 2022 - Mexico

In Mexico, Ford Explorer deliveries totaled 442 units in Q3 2022, an increase of about 96 percent compared to 226 units sold in Q3 2021.

In the first nine months of the year, Explorer sales increased about 36 percent to 1,117 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
EXPLORER +95.58% 442 226 +35.72% 1,117 823

Ford Explorer Sales - Q3 2022 - Colombia

In Colombia, Ford Explorer deliveries totaled 190 units in Q3 2022.

In the first nine months of the year, Explorer sales totaled 432 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
EXPLORER * 190 * * 432 0

Competitive Sales Comparison (USA)

Ford Explorer sales led the segment with a 27 percent increase to 53,326 units during the third quarter of 2022. The Toyota Highlander followed in second with a 26 percent decrease to 47,048 units while the Honda Pilot placed third with a 28 percent drop to 27,517 units. The Volkswagen Atlas secured fourth with a 13 percent increase to 25,787 units while the Kia Telluride secured fifth place with almost a one percent increase to 25,403 units. The Chevy Traverse took sixth with a 136 percent increase to 25,388 units followed by the Hyundai Palisade in seventh with a five percent decrease to 20,119 units. The rest of the segment contenders each posted less than 20,000 deliveries.

Sales Numbers - Mainstream Large Three-Row Crossovers - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 Q3 22 SHARE Q3 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
FORD EXPLORER +27.17% 53,326 41,933 19% 15% -2.45% 156,243 160,174
TOYOTA HIGHLANDER -25.54% 47,048 63,184 17% 23% -20.77% 164,451 207,564
HONDA PILOT -27.79% 27,517 38,107 10% 14% -35.51% 73,952 114,667
VOLKSWAGEN ATLAS +12.52% 25,787 22,918 9% 8% -28.68% 66,199 92,815
KIA TELLURIDE +0.46% 25,403 25,286 9% 9% +2.22% 72,296 70,724
CHEVROLET TRAVERSE +135.79% 25,388 10,767 9% 4% -26.01% 69,694 94,198
HYUNDAI PALISADE -4.97% 20,119 21,172 7% 8% -1.42% 63,756 64,673
DODGE DURANGO +31.61% 19,104 14,516 7% 5% -25.29% 39,543 52,931
SUBARU ASCENT +2.87% 15,091 14,670 5% 5% +6.92% 46,022 43,043
NISSAN PATHFINDER -13.23% 13,304 15,333 5% 6% +30.11% 37,582 28,885
MAZDA CX-9 -14.59% 7,289 8,534 3% 3% -18.51% 23,469 28,799
TOTAL +1.07% 279,376 276,420 -15.16% 813,207 958,473

The Explorer held a 19 percent share, up four percentage points from the year-ago quarter. The Highlander saw a 17 percent share, down six percentage points while the Pilot saw 10 percent, down four percentage points. The rest of the field each held nine percent or less segment share.

The three-row, large crossover segment expanded an average of two percent to 279,376 units in Q3 2022, meaning that Explorer sales significantly outperformed the segment average.

For informational and comparative purposes, we are also providing sales figures for midsize SUV models that overlap with large crossover SUVs like the Explorer – either in price, seating capacity, or both. Despite the fact that these models are physically smaller than the Explorer and its direct rivals, they are often cross-shopped. These overlapping vehicles include:

  • Midsize crossovers that offer three rows of seating, such as the GMC Acadia (see running GMC Acadia sales), Kia Sorento, and Mitsubishi Outlander
  • Midsize crossovers with two rows of seating sold at a similar price point to the Explorer, including the Nissan Murano, Ford Edge, Chevrolet Blazer (see running Chevy Blazer sales), and Hyundai Santa Fe
  • Nameplates that represent both two-row and three-row models, such as the new Jeep Grand Cherokee family

Sales Numbers - Overlapping Crossover Sales - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 YTD 22 / YTD 21 YTD 22 YTD 21
JEEP GRAND CHEROKEE -53.28% 38,176 81,704 -9.06% 172,545 189,727
HYUNDAI SANTA FE +6.36% 28,234 26,546 -3.93% 86,129 89,656
FORD EDGE +3.68% 16,170 15,596 +23.06% 67,623 54,951
KIA SORENTO +83.30% 25,555 13,942 +3.77% 64,600 62,255
GMC ACADIA +52.33% 14,406 9,457 -29.83% 39,072 55,679
CHEVROLET BLAZER +67.03% 17,511 10,484 +0.55% 50,615 50,339
MITSUBISHI OUTLANDER -32.30% 7,178 10,602 +43.26% 30,481 21,277
NISSAN MURANO -54.53% 5,578 12,268 -43.04% 22,377 39,287

From here, we can see that the Jeep Grand Cherokee is well behind the Explorer in terms of sales volume for Q3 2022. As a reminder, the Grand Cherokee is now a family of two vehicles, both of which are all-new. The first is the Grand Cherokee two-row, while the second is the larger Grand Cherokee L with three rows of seating. The former is more of a Ford Edge rival, while the latter is a Ford Explorer competitor. As such, it’s more appropriate to pit Grand Cherokee sales against the Edge and Explorer combined.

Sales Numbers - Ford Edge & Explorer - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 YTD 22 / YTD 21 YTD 22 YTD 21
FORD EDGE +3.68% 16,170 15,596 +23.06% 67,623 54,951
FORD EXPLORER +27.17% 53,326 41,933 -2.45% 156,243 160,174
TOTAL +20.80% 69,496 57,529 +4.06% 223,866 215,125

Doing so gives The Blue Oval 69,496 combined deliveries, putting it even further ahead of the Grand Cherokee family.

The Ford Authority Take

Ford Explorer sales saw an impressive increase during the third quarter of 2022. This continued rise in sales figures is impressive, as the Explorer was previously facing a steady decline, first as a result of a rocky launch associated with production and quality, followed by negative repercussions of the COVID-19 pandemic, and by extension, the ongoing microchip shortage. However, it’s clear that The Blue Oval has allocated more supplies to the production of the Explorer in the weeks leading up to and during the third quarter, enabling the impressive growth.

We expect Ford Explorer sales to continue climbing, so long as production allows. In fact, Ford Authority was first to report that The Blue Oval is currently hard on work at the refreshed 2024 Ford Explorer.

A prototype of the 2024 Ford Explorer ST refresh undergoing testing in October 2022.

A prototype of the 2024 Ford Explorer ST refresh undergoing testing in October 2022

Ford Authority has recently caught spy shots of the upcoming 2024 Explorer ST in heavy camouflage which spotted on public roads for the first time this month. The refreshed model should improve the product’s value proposition, and – as a result – sales.

About The Numbers

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By Megs Vincent

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