The Ford F-150 Lightning arrived at U.S. dealers earlier this year, and is averaging about 2,500 units sold per month in sales. Buyers consistently rank it as the EV pickup they’d most likely buy, and it has already won over Tesla owners and Ram pickup owners, with conquest sales representing the vast majority of sales, at least at this juncture. As such, it isn’t too surprising that the Lightning once again occupied the top spot in the Autolist 2022 EV Truck Survey, as EV buyers and current pickup owners rated it as their first choice in the segment for the second year in a row.
The Ford F-150 Lighting beat out all other real and theoretical EV pickups in the full-size segment, as 24 percent of those surveyed picked the truck as the one they’d most likely purchase. In second place, the Toyota Tacoma EV – which at this point doesn’t even exist as a concept – was favored by 20 percent of buyers who responded. The GMV Hummer EV and Rivian R1T only commanded single digit percentages in the survey despite being the only other EV pickups in the group that are currently on sale. Additionally, the Lightning was the top choice for current truck owners, with 26 percent of them saying it was their most considered EV truck. It was also the top choice for EV and non-EV owners alike, with 24 percent and 23 percent saying they would pick the Ford over every other truck included in the survey.
The Autolist 2022 EV Truck Survey polled 1,175 current car shoppers from October through mid-November to gauge their interest towards current and upcoming EV pickups. This is the third year for the survey and the second consecutive year that the Lightning topped the list.
As Ford Authority previously reported, most Ford F-150 Lightning buyers are new to the automaker, as are buyers for the Ford Mustang Mach-E, which also continues to sway owners from other brands. CEO Jim Farley has stated that the company intends to lean on catering to owners of rival brands for the foreseeable future. Currently, Lightning supply cannot meet demand, but that situation is expected to change by late 2023.