Ford Authority

Ford F-150 Lightning Is Top Choice In 2022 EV Truck Survey

The Ford F-150 Lightning arrived at U.S. dealers earlier this year, and is averaging about 2,500 units sold per month in sales. Buyers consistently rank it as the EV pickup they’d most likely buy, and it has already won over Tesla owners and Ram pickup owners, with conquest sales representing the vast majority of sales, at least at this juncture. As such, it isn’t too surprising that the Lightning once again occupied the top spot in the Autolist 2022 EV Truck Survey, as EV buyers and current pickup owners rated it as their first choice in the segment for the second year in a row.

The Ford F-150 Lighting beat out all other real and theoretical EV pickups in the full-size segment, as 24 percent of those surveyed picked the truck as the one they’d most likely purchase. In second place, the Toyota Tacoma EV – which at this point doesn’t even exist as a concept – was favored by 20 percent of buyers who responded. The GMV Hummer EV and Rivian R1T only commanded single digit percentages in the survey despite being the only other EV pickups in the group that are currently on sale. Additionally, the Lightning was the top choice for current truck owners, with 26 percent of them saying it was their most considered EV truck. It was also the top choice for EV and non-EV owners alike, with 24 percent and 23 percent saying they would pick the Ford over every other truck included in the survey.

The Autolist 2022 EV Truck Survey polled 1,175 current car shoppers from October through mid-November to gauge their interest towards current and upcoming EV pickups. This is the third year for the survey and the second consecutive year that the Lightning topped the list.

As Ford Authority previously reported, most Ford F-150 Lightning buyers are new to the automaker, as are buyers for the Ford Mustang Mach-E, which also continues to sway owners from other brands. CEO Jim Farley has stated that the company intends to lean on catering to owners of rival brands for the foreseeable future. Currently, Lightning supply cannot meet demand, but that situation is expected to change by late 2023.

We’ll have more on the Lightning soon, so subscribe to Ford Authority for the latest Ford F-150 Lightning news, and for ongoing Ford news coverage.

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Ed owns a 1986 Ford Taurus LX, and he routinely daydreams about buying another one, a fantasy that may someday become a reality.

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  1. dude528

    I want to know when an EV Expedition may be available

  2. Dwayne D

    So misleading just like the whole EV propaganda. 2500 a month? Any vehicle that sold only 2500 a month would be immediately canceled. Immediately! And shamed forever. It would be a joke. But because its battery powered its glorified. Charged with 70% coal. Everything is so fake nowadays. People can’t face reality. Pretty sad

  3. Bill Howland

    I like American mined Coal.

  4. Bill Howland

    Coal usage worldwide broke a record in 2021, and will be larger still in 2022. No heat waves in Buffalo, NY as of yet. Nothing to worry about…….

  5. Lukas

    Our local dealer told us customers have sent these back to them after purchase due to quality issues. Only the very small adopter group is even buying these, then the buying pool will be depleted. Not to mention towing range is only 75 miles with a moderate load. Hard pass.

  6. Edward Sutton

    I would like my Lighting now, tell me how.

  7. Bob

    Here’s the reality; literally yesterday, the dealer we buy from asked if we wanted Lightnings for our rental fleet. We can now buy these at what our normal mark up (under msrp) used to be. They’re not doing this out of the goodness of their hearts. The gold rush is over.
    Apparently, not only can they not sell them now for the $20k+ they had been, but there’s enough on hand to basically give away, compared to what had been happening.
    Also, people rank the Lightning first because it resembles a truck, not some freakish modeling of what’s supposed to be the future, built for a niche market. Farley better see this.
    And, back to rentals, we have no demand for the EV.
    I’m not against the EV market for what it is; but don’t ask me to subsidize it.

    1. JDE

      they were for sale for 50K plus, not 20K. Perhaps you are thinking of the mark up numbers? If you can get them for 20K you are a fool for not snatching and reselling every single one. Lowest cost unit available on right now in the US is a 69K dealer demo.

  8. Mike says...

    More meaningless numbers that really only tell you what happened ‘yesterday’. The competition is likely going to eat Fords lunch very soon as they price under the incredibly expensive ‘Lightening’. Everyone wants the new ‘bangle’ right up until it’s no longer new. Ford’s best calls have been to reduce costs and strengthen profitability…. their product portfolio remains very weak going forward when compared to the competition. Ford very much remains a ‘work in progress’ with no guarantee of success,

    1. JDE

      none of the trucks are going to be any cheaper. The TFL guys bought the lowest priced 4wd Ram, a 2 door 6 foot bed work truck with a plain old pentastar v6 and the sticker price was still over 40K out the door. Inflation is a b!tch, but these prices are here for a while.

  9. HRB

    I passed on my “reservation” when Ford offered the “any color you want as long as it’s black” answer to many choices for my build.


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