Ford Authority

Ford F-150 Most Considered Non-Luxury Vehicle Of Q3 2022

Back in the second quarter of the year, the Ford F-150¬†ranked as the second most considered non-luxury vehicle among shoppers in Kelley Blue Book’s Brand Watch report after it initially fell from the top spot in Q1. Making matters worse, the F-150 lost that number one ranking to its chief rival – the Chevy Silverado. However, the Q3 KBB Brand Watch report has just been released, and the Ford F-150 has once again reclaimed its long-held position as the most considered non-luxury vehicle on the market.

With the Ford F-150 moving back into first place, that caused the Silverado 1500 to dip back to second. The two trucks were followed by a pretty diverse lineup of vehicles, almost all from one of two automakers – the Honda Accord, Honda Civic, Honda CR-V, Toyota Camry, Toyota RAV4, Toyota Tacoma, Toyota RAV4 Hybrid, and Chevy Tahoe. Regardless, interest in pickups remains strong, as 32 percent of shoppers surveyed were in the market for a new hauler.

The Kelley Blue Book Brand Watch Report is a consumer perception survey that also weaves in shopping behavior to determine how a brand or model stacks up with its segment competitors on a dozen factors key to a consumer’s buying decision. KBB produces separate Brand Watch reports for non-luxury and luxury brands each quarter.

Meanwhile, Ford held onto its position as the second most considered non-luxury brand behind Toyota after briefly taking over the top spot back in Q4 of 2021. The Ford F-Series continues to see its average transaction pricing rise as a result of this high demand, which is prompting customers to seek out lower trim levels, as well as stretch out their financing/lease terms in an effort to lower monthly payments to a more affordable level.

We’ll have more on the Ford F-150 soon, so subscribe to Ford Authority for the latest Ford F-150 news and non-stop¬†Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Davido49

    Not surprised! With all trucks except maybe the biggest heavy duty ones being so much more efficient & luxurious..buyers realize they get it all w/ 1/2 ton or even midsized trucks in crew cab versions these days! Safety, strength, efficiency & long term dependability. If you can’t make an F150 last 15yrs easy your doin something wrong.

    1. Pat Neary

      I agree with you!


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