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Ford Authority

Ford Maverick Sales Outperform Hyundai Santa Cruz In Q3 2022

Ford Maverick sales increased in the United States, Canada, Mexico, Brazil, and Argentina during the third quarter of 2022.

Ford Maverick Sales - Q3 2022 - United States

In the United States, Ford Maverick deliveries totaled 13,049 units in Q3 2022, an increase of about 2,479 percent compared to 506 units sold in Q3 2021.

In the first nine months of the year, Maverick sales increased about 10,138 percent to 51,802 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
MAVERICK +2,478.85% 13,049 506 +10,137.55% 51,802 506

Ford Maverick Sales - Q3 2022 - Canada

In Canada, Ford Maverick deliveries totaled 1,785 units in Q3 2022, an increase of about 59,400 percent compared to 3 units sold in Q3 2021.

In the first nine months of the year, Maverick sales increased about 207,767 percent to 6,236 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
MAVERICK +59,400.00% 1,785 3 +207,766.67% 6,236 3

Ford Maverick Sales - Q3 2022 - Mexico

In Mexico, Ford Maverick deliveries totaled 551 units in Q3 2022.

In the first nine months of the year, Maverick sales increased about 39,620 percent to 1,986 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
MAVERICK * 551 0 +39,620.00% 1,986 5

Ford Maverick Sales - Q3 2022 - Brazil

In Brazil, Ford Maverick deliveries totaled 399 units in Q3 2022.

In the first nine months of the year, Maverick sales totaled 1,152 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
MAVERICK * 399 * * 1,152 0

Ford Maverick Sales - Q3 2022 - Argentina

In Argentina, Ford Maverick deliveries totaled 808 units in Q3 2022.

In the first nine months of the year, Maverick sales totaled 2,076 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
MAVERICK * 808 * * 2,076 0

Competitive Sales Comparison (USA)

Ford Maverick sales totaled 13,049 units in the United States during Q3 2022, placing the compact pickup in first place in its segment by sales volume. The Maverick’s only other rival, the Hyundai Santa Cruz, brought up the rear with 8,600 deliveries. In addition, the Maverick posted a higher growth rate than the Santa Cruze, with a whopping 2,478 percent increase for the Maverick to 187 percent.

Sales Numbers - Compact Pickups - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 Q3 22 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
FORD MAVERICK +2,478.85% 13,049 506 60% +10,137.55% 51,802 506
HYUNDAI SANTA CRUZ +187.34% 8,600 2,993 40% +795.52% 26,803 2,993
TOTAL +518.72% 21,649 3,499 +2,146.50% 78,605 3,499

From a segment share standpoint, the Maverick commanded 60 percent share, compared to the Santa Cruz with 40 percent.

The compact pickup segment expanded 518 percent to 21,649 units during the third quarter of 2022, meaning that the Maverick substantially outperformed the segment.

For the sake of context, below, we’ve provided sales data for midsize pickup trucks. While these pickups technically slot in at one segment above the Maverick, there is often cross-shopping between the two segments.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 Q3 22 SHARE Q3 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
TOYOTA TACOMA +9.60% 67,224 61,335 46% 48% -12.34% 175,872 200,631
CHEVROLET COLORADO +92.23% 24,405 12,696 17% 10% +33.05% 68,595 51,555
JEEP GLADIATOR -5.13% 21,511 22,674 15% 18% -15.66% 60,268 71,458
NISSAN FRONTIER +13.03% 13,187 11,667 9% 9% +48.07% 56,353 38,059
FORD RANGER -13.13% 12,453 14,335 8% 11% -36.33% 46,293 72,706
GMC CANYON +41.45% 7,750 5,479 5% 4% +19.15% 21,411 17,970
TOTAL +14.31% 146,530 128,186 -5.21% 428,792 452,379

The mid-size mainstream pickup truck segment expanded 14 percent to 145,530 total sales in Q3 2022. Of that, the Ford Ranger accounted for 12,453 deliveries, roughly right on par with that of the Maverick. However, it’s worth noting that Ranger availability is currently artificially constrained as FoMoCo has elected to limit production of the truck at the Michigan Assembly plant in order to facilitate higher production numbers of the Ford Bronco.

The Ford Authority Take

While it’s in a segment with only one other competitor, Ford Maverick sales continued to blow the competition out of the water in Q3 2022. In fact, the Maverick spent an average of six days on dealer lots before being sold in September. Ford’s new compact pickup continues to be a hot seller as demand easily outpaces supply and, as a result, the Maverick continues to be one of the most commonly marked-up new vehicles on sale today.

Interestingly, many Ford Maverick buyers are conquest customers from other brands. Most of those new Maverick owners ditched compact sedans and even crossovers for the compact pickup.

Ford Maverick sales will likely carry plenty of momentum through the rest of the year, seeing as order banks for the 2023 Maverick closed after being open for just one week due to a large number of carryover 2022 orders and a total of 86,000 new ones. Meanwhile, some 2022 Maverick Hybrid orders will now be canceled and pushed to the 2023 model year, as recently reported by Ford Authority.

About The Numbers

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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Comments

  1. brett hedtke

    where can i find when my ford mavrick will be built ?

    Reply
    1. RWFA

      Dealer is a good place to start.

      Make sure they gave Ford your email address. If they didn’t question their competence.

      Reply
  2. Rick

    No mavericks available nor can you order one

    Reply
  3. Linda l

    Out numbered sales but to bad you can’t make them.

    Reply
    1. RWFA

      Sales are not orders.

      Reply
  4. MJ

    Another Ford fiasco. One of the few Ford products people want, and nearly 2 years later no increase in production to meet demand . If people have to wait 6-12 months for any Ford product , then time to buy a nice Hyundai off the lot with more features and much nicer interiors

    Reply
    1. tmw

      i think the 2 trucks target different groups – The Santa Cruz is more of a life-style vehicle while the Maverick is more of a work horse vehicle.

      Reply
    2. Joe

      I waited 13 weeks for mine when I ordered it 7/19/2021. Owned it a year now. Jumped on the trend early and it was a fast build.

      Reply
    3. geno

      i just bought a 2023 santa cruz , very happy with it probably a better ride than the maverick ,which i ordered when the banks were open did not want to wait ,santa cruz is underated the best selling point the warranty ford can,t even get close to that plus i worked out a deal for 5 yr. 60000 mile free maintanence ,plus 5 yr. 60000 bumper to bumper 10 yr. 100000 power train so if you look at it overall hundai is much better deal and yes its a truck and 18” wheels

      Reply
  5. Mrx19

    Simple reason. Why prioritize a 30k truck when you can sell all the 70k F-150’s you can make.

    Reply
  6. Jeffrey D. Sproul

    I was fortunate to get my Maverick hybrid in 8 1/2 months from the time I ordered it but if I would have had to wait any longer especially if I was still waiting I would have bought a Santa Cruz. I am glad I got the Maverick and I like it better but I would not have waited any longer. Toyota plans on releasing a compact hybrid pickup in 2024 so it is time for Ford to step up production because Toyota will not take second place to Ford it will be Number 1 especially if Ford does not up the production of Maverick.

    Reply
  7. Sean

    Still waiting for mine

    Reply
  8. Tim E Krehbiel

    Ordered mine 10/11/2021 got a vin number but the build date is now Jan 7 2023, which means it will be pushed to be a 2023 Maverick. Shure hope I can order it when the time comes.

    Reply
  9. Gary . Virginia.

    Toyota will soon be building their Maverick and you won’t have to wait. Come on ford!

    Reply
  10. james newdeck

    how can i get a date my vehicle will be built please ..

    Reply
    1. RWFA

      Make sure your dealer has given Ford your email address.

      Reply
  11. Rich Hafer

    I think it is only a matter of time before we see the Ford Maverick Lightning EV. The success of the Maverick is no mistake and Ford should capitalize.

    Reply
    1. RWFA

      Agree. It’s a natural transition to go from hybrid to full EV.

      Once robust battery material and assy capacity gets into place and scale effects kick in, unit profit will be higher too.

      Reply
  12. Truzak

    And yet, everything I read, and everywhere I read it, says no one can get a Maverick. 2022 orders have been dropped for 2023, and 2023 orders just started being manufactured. Don’t believe me, check out the Maverick forums. And yet sales are up? Something does not compute.

    On an anecdotal level, I’ve seen just one Maverick in the wild. Seems strange for the most popular vehicle of 2022. Just saying.

    Reply
    1. RWFA

      “Just saying” is code for “I really have no facts to back up my suppositions and conspiracy theories but I want you to believe them.”

      Reply
    2. Erik

      It’s a sale after an order is built and actually purchased by the customer. So while you can’t go out and buy a Maverick at a dealer (save for a few at over MSRP), sales are still happening from previously ordered vehicles. I’ve seen plenty of Mavericks in the wild in my area.

      Reply
  13. Larry Mc Elvogue

    FORD STOP TALKING ABOUT SALES AND TELL US ABOUT DELIVERIES.

    Reply
    1. Bill Byrne

      GREAT POST, Im about done with ford after 40 plus cars/trucks since 1974 , waited over a year for our maverick order ! none in my driveway. had to reorder 10/15/22 so we wait agian, and fords customer service ,or lack of, and NO PR anymore, not happy with them !! If and I know, no one else has one “yet” or I would buy it in a min. the gas milage on santa cruz ,is same as my 2019 f150, was

      Reply
  14. Signguy115

    Mine is built, shipped 6 weeks ago. They have changed delivery dates 3 times now. Supposedly will arrive between 11/30 and 12/5. I placed the order 11/2/21. We will see. I have seen a fair number on the road, but there are only an average of 1800 per state.

    Reply
  15. Mike

    I think if the management at Ford had their way, there wouldn’t be a Maverick. They’re selling too many trucks with more profit than the Maverick costs. They’re so busy building appliances and trying to get the government to spend more of our money to help rich people buy $100,000 appliances, they can’t be bothered increasing production on trucks more people can afford. It’s getting so old.

    Reply
    1. RWFA

      What’s old is the stupidity of such remarks that end with but duh gubmint.

      Who do you think approved Maverick for production? A few guys working in a secret shed somewhere? No, the Ford management you decry.

      Do you really think by restricting Maverick production Ford can upsell all those customers into a bigger truck? A few maybe but no way for the majority of them.

      Reply
      1. VigorousFroth

        The gmauthority site’s comment section in the same state as this one, (except gmauth has exponentially more fascists crying about this all being a single person’s fault) . If it’s happening here, and with GM, and if you look at the Honda and Toyota sites it’s all the same – supply issues everywhere.

        Just so weird ppl seem to be in a bubble and not taking the whole global picture into account. I guess makes some sense, cause ppl with beef are more likely to be vocal about it and want their cars.

        Reply
  16. JDE

    I can say that I have seen quite a few in the fleets, all the while customers in the real word seem to be getting pushed off to the next year and then the next year and so on. Me thinks the cheap entry level ones are not available to the masses in the end. prices are already climbing.

    Reply
    1. RWFA

      That could be. Good fleet business needs to be taken care of. Fleets buy on a fairly regular schedule and represent a more predictable customer than retail. Lose a big fleet and it’s a lot of work and discounting to fill that gap with a new customer.

      Reply
  17. Gil

    Ordered my XLT in September of 2021 with a lot of extras, received in May of 2022, Happiest SOB in Western US. Been a Chevy guy for 60 years. At 61 my first FORD

    Reply

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