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Ford Authority

Ford Motor Company Mexico Sales Down 4 Percent In October 2022

By Deivis Centeno

November 16, 2022 11:12 am

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Ford Motor Company Mexico sales decreased four percent to 3,627 units in October 2022 compared to October 2021 results. Sales decreased at both FoMoCo brands – the namesake Ford brand, as well as the Lincoln luxury arm.

Brand & Model Sales

Ford sales decreased 3.93 percent to 3,520 units:

Lincoln sales decreased 10.83 percent to 107 units:

In the first ten months of the 2022 calendar year, Ford Motor Mexico sales increased seven percent to 34,134 units.

Sales Results - October 2022 - Mexico - Ford

MODELOCT 2022 / OCT 2021OCTOBER 2022OCTOBER 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
BRONCO+3,450.00% 1424+13,930.00%1,403 10
BRONCO SPORT-79.66% 144708+5.77%3,228 3,052
E-TRANSIT* 18**262 *
ECOSPORT-100.00% 0174-83.77%281 1,731
EDGE+220.00% 6420+72.60%359 208
ESCAPE+123.33% 335150+130.16%2,656 1,154
EXPEDITION0.00% 4141+102.21%641 317
EXPLORER+8.46% 141130+32.00%1,258 953
F-SERIES-0.11% 922923+24.88%9,016 7,220
FIGO-100.00% 0337-66.50%1,421 4,242
GT* 00+106.67%31 15
MAVERICK-88.55% 15131+1,371.32%2,001 136
MUSTANG+86.49% 6937+17.01%633 541
MUSTANG MACH-E* 5**54 *
RANGER+44.00% 612425-22.51%5,142 6,636
TERRITORY* 509**509 *
TRANSIT-42.29% 337584-51.37%2,292 4,713
TRANSIT COURIER* 166**1,833 *
FORD TOTAL-3.93% 3,5203,664+6.25%33,020 31,079

Sales Results - October 2022 - Mexico - Lincoln

MODELOCT 2022 / OCT 2021OCTOBER 2022OCTOBER 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
AVIATOR-5.88% 1617+44.74%220 152
CORSAIR+10.34% 3229+65.66%328 198
NAUTILUS0.00% 3434+119.71%301 137
NAVIGATOR-37.50% 2540+27.40%265 208
LINCOLN TOTAL-10.83% 107120+60.29%1,114 695

Sales Results - October 2022 - Mexico - FMC Totals

BRANDOCT 2022 / OCT 2021OCTOBER 2022OCTOBER 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
FORD TOTAL-3.93% 3,5203,664+6.25%33,020 31,079
LINCOLN TOTAL-10.83% 107120+60.29%1,114 695
FMC MEXICO TOTAL-4.15% 3,6273,784+7.43%34,134 31,774

The Ford Authority Take

After posting five consecutive months of increases, Ford Motor Company Mexico sales suffered a single-digit decline in October. Several models posted considerable volume drops during the month, contributing to the automaker’s negative performance in the Mexican market.

Although the best-selling Ford F-Series was flat with a minimal decrease of one unit on a year-over-year basis, the balance was tipped to the negative side by the drastic contraction of the locally-built Ford Bronco Sport and the slump of other models such as the EcoSport, Transit and the discontinued Figo.

All-new Ford Territory

In contrast, the healthy rise of Ford Ranger as FoMoCo’s second best-selling model in Mexico, as well as the outstanding performance of the all-new Ford Territory are stand-outs. In fact, the recently launched Territory crossover was Ford’s third most popular nameplate during the month, with its first 509 deliveries in Mexico.

About The Numbers

Further Reading & Sales Reporting

By Deivis Centeno

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Comment

  1. Posting sales numbers is almost meaningless due to production shortfalls and parts issues. Some real forecast numbers based on ‘normal’ conditions would better qualify the end actual results allowing for the above noted problems. Without this deeper analysis, y/y numbers are just….. numbers on a piece of paper. It’s hard to buy stock in any company that glazes over meaningful analysis of what the company sales goals really are?

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