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U.S. Ford Motor Company Sales Down 10 Percent In October 2022

Ford Motor Company sales fell 10 percent to 158,327 units during October 2022 in the United States. Sales decreased at both FMC brands, Ford and Lincoln.

“Ford continues to see strong demand for its vehicles, with orders for ’23MY vehicles up 134 percent over this time last year,” said Vice President, Ford Sales U.S. and Canada, Andrew Frick. “The all-new Super Duty saw a record 52,000 orders in just five days. The F-Series continued as America’s No. 1 truck, expanding its lead over our second-place competitor to more than 100,000 trucks this year. We doubled our electric vehicle sales. F-150 Lightning had its best monthly sales performance since launch,” he added.

FoMoCo Sales Notes – U.S. October 2022

  • Total Ford Motor Company sales during October 2022 decreased 10 percent to 158,327 units
    • Truck sales totaled 87,205 units, down 7.7 percent total and down 0 percent at retail
    • SUV sales totaled 67,266 units, down 14.1 percent total and down 18.2 percent at retail
    • Electrified sales totaled 6,261 units, up 8 percent total and up 79.1 percent at retail
  • Record demand for ’23MY vehicles continues with retail orders up 134 percent over ’22MY vehicles at this time last year. Orders for ’23MY vehicles totaled 255,000
    • For the seventh straight month, about 50 percent of retail sales came from previously placed orders
    • Year to date, retail share is up 1.2 percentage points
  • Ford’s electric vehicle momentum continued in October with sales of its EV lineup up 120 percent over last year, about two times the rate of growth of the overall EV segment. Ford’s October share of the electric vehicle segment was up 2.2 percentage points over last year with 8.9 percent share
    • Ford ranks No. 2 in EV sales behind only Tesla
    • F-150 Lightning continues as America’s best-selling electric truck with sales of 2,436 – its best monthly sales performance since its introduction this year
    • America’s best-selling electric van, E-Transit, climbed 71.5 percent compared to September on sales of 770 vans
    • Ford sales of electric trucks, including Lightning and E-Transit, totaled 3,206 – up 35.4 percent over September and our best electric truck performance since launch
  • F-Series expands its lead through October as America’s best-selling truck on total sales of 523,712 vehicles. This extends F-Series’ lead over its second-place competitor to 105,427 trucks this year
    • Order banks opened for the ’23MY Super Duty on Oct. 27th with over 52,000 total new orders placed in five days – averaging more than 10,000 orders per day
  • Ford’s Bronco family, including Bronco and Bronco Sport, achieved total sales for October of 18,300 – up 10.5 percent over last year.

Inventory & SAAR:

  • Ford did not provide inventory or SAAR information, representing a notable change in the details provided by Ford for its sales reporting

Brand & Model Sales

Ford sales decreased 9.8 percent to 135,978 units:

Lincoln sales decreased 13.8 percent to 6,666 units:

During the first ten months of the 2022 calendar year, Ford Motor Company sales decreased 2.2 percent to 1,538,821 units.

Sales Results - October 2022 - USA - Ford

MODELOCT 2022 / OCT 2021OCTOBER 2022OCTOBER 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
BRONCO+48.40% 10,9287,364+453.93%97,315 17,568
BRONCO SPORT-19.88% 7,3729,201-3.38%87,348 90,405
E-SERIES-9.47% 3,6924,078-15.16%25,915 30,545
ECOSPORT+15.24% 1,6111,398-22.55%27,797 35,892
EDGE-44.98% 5,1339,329+13.19%72,756 64,280
ESCAPE-26.18% 9,96613,500-4.80%119,277 125,291
EXPEDITION+8.32% 6,1185,648-31.68%47,725 69,852
EXPLORER-23.30% 15,88720,714-4.84%172,130 180,888
F-SERIES-17.37% 56,40568,259-13.16%523,712 603,090
GT-33.33% 812-27.83%83 115
HEAVY TRUCKS-3.03% 1,4101,454-5.25%10,748 11,343
MAVERICK+123.02% 9,2334,140+1,213.71%61,035 4,646
MUSTANG+25.10% 3,8483,076-8.37%40,446 44,141
MUSTANG MACH-E+7.27% 3,0552,848+43.50%31,144 21,703
RANGER-44.46% 4,0097,218-37.06%50,302 79,924
TRANSIT+35.63% 10,6637,862-8.84%78,996 86,661
TRANSIT CONNECT+24.69% 1,7931,438+4.35%21,976 21,059
FORD TOTAL-9.81% 151,131167,572-2.03%1,468,705 1,499,114

Sales Results - October 2022 - USA - Lincoln

MODELOCT 2022 / OCT 2021OCTOBER 2022OCTOBER 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
AVIATOR-7.40% 1,9762,134+6.04%18,672 17,608
CORSAIR+2.17% 2,5902,535+17.03%22,867 19,540
NAUTILUS-45.89% 1,3302,458-12.15%18,127 20,634
NAVIGATOR+8.51% 1,3001,198-22.28%10,450 13,445
LINCOLN TOTAL-13.78% 7,1968,346-5.64%70,116 74,308

Sales Results - October 2022 - USA - FMC Totals

BRANDOCT 2022 / OCT 2021OCTOBER 2022OCTOBER 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
FORD TOTAL-9.81% 151,131167,572-2.03%1,468,705 1,499,114
LINCOLN TOTAL-13.78% 7,1968,346-5.64%70,116 74,308
FMC USA TOTAL-10.00% 158,327175,918-2.20%1,538,821 1,573,422

About The Numbers

Further Reading & Sales Reporting

  • Ford Motor Company news
  • Running Ford Motor Company sales numbers
  • Ford Motor Company Q4 2022 sales reports:
    • Ford Motor Company sales Q4 2022 U.S.A
      • Ford sales Q4 2022 U.S.A. (Ford brand)
      • Lincoln sales Q4 2022 U.S.A.
      • Ford Motor Company sales October 2022 U.S.A. (this page)
        • Ford sales October 2022 U.S.A. (Ford brand)
        • Lincoln sales October 2022 U.S.A.
      • Ford Motor Company sales November 2022 U.S.A.
        • Ford sales November 2022 U.S.A. (Ford brand)
        • Lincoln sales November 2022 U.S.A.
      • Ford Motor Company sales December 2022 U.S.A.
        • Ford sales December 2022 U.S.A. (Ford brand)
        • Lincoln sales December 2022 U.S.A.
    • Ford Europe sales Q4 2022
    • Ford China sales Q4 2022
    • Ford Motor Company Canada sales Q4 2022
      • Ford Canada sales Q4 2022
      • Lincoln Canada sales Q4 2022
    • Ford Motor Company Argentina sales Q4 2022
    • Ford Motor Company Brazil sales Q4 2022
    • Ford Motor Company Korea sales Q4 2022
      • Ford Motor Company Korea sales October 2022
        • Ford Korea sales October 2022
        • Lincoln Korea sales October 2022
      • Ford Motor Company Korea sales November 2022
        • Ford Korea sales November 2022
        • Lincoln Korea sales November 2022
      • Ford Motor Company Korea sales December 2022
        • Ford Korea sales December 2022
        • Lincoln Korea sales December 2022
    • Ford Motor Company Mexico sales Q4 2022
      • Ford Motor Company Mexico sales October 2022
        • Ford Mexico sales October 2022
        • Lincoln Mexico sales October 2022
      • Ford Motor Company Mexico sales November 2022
        • Ford Mexico sales November 2022
        • Lincoln Mexico sales November 2022
      • Ford Motor Company Mexico sales December 2022
        • Ford Mexico sales December 2022
        • Lincoln Mexico sales December 2022
    • Ford Russia sales Q4 2022
      • Ford Russia sales October 2022
      • Ford Russia sales November 2022
      • Ford Russia sales December 2022

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Comments

  1. John

    Bronco, Maverick and F-series killing it. Rest tagging along.

    Reply
  2. David Dickinson II

    The auto industry roughly saw a 10% gain over the same time that Ford is seeing a 10% loss. That’s a Ford management issue, and it means Ford is losing market share overall. Given Ford’s bone-headed strategic direction and abysmal failure to execute, this is not a surprise.

    Reply
    1. RWFA

      Such amazingly sophomoric analysis, the problems we see today were set in motion several years ago and the EV product ramp up topic that gives you the Maga vapors is just in the first inning (1G transitional designs).

      Sales fluctuate (you should know this) and lots of factors (both internal and external) influence this (any intelligent adult should be able to surmise this), and looking at a single month result in such a chaotic and transitional environment and using to make sweeping statements is a fool’s methodology.

      Reply
      1. David Dickinson II

        Prediction. Ford’s sales will continue to worsen through 2023. I’ll check back with you in about a year.

        Reply
      2. Greggt

        Maybe, just maybe Ford’s quality and supply chain issues are coming home to roost!
        My 2021 F150 lariat has been recalled three times and my Max Towing option is inoperable due to a faulty module that is on back-order along with (last count) 158 other customers for parts at our spa independent dealership. They are hoping that my part will arrive mid to ate November. good thing we were not planning a Fall camping trip!

        Reply
        1. David Dickinson II

          That is my take too. Ford’s quality and supply chain issues are catching up to them in lost sales. And I think 2023 will even be worse for Ford since their quality issues have received a lot of press coverage.

          Reply
  3. COBRA THERAPY!!!

    Put V8s in the expeditions,and navagators!That ev crap is gonna bite their ass off!!

    Reply
  4. Bill Byrne

    That is not hard to do, as you have about ZERO inventory at the dealers

    Reply
  5. Bob

    Average payment of a Ford vehicle? 1000 a month. Vehicles you can order? None.
    New Vehicles on the lot you can test drive.. Almost none.

    Reply
  6. Dale Wilken

    Look at the dealers the mark up here in CA is $5000.00 to $10000.00 for Mavericks they are killing for sales.

    Reply

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