Ford Motor Company sales fell 10 percent to 158,327 units during October 2022 in the United States. Sales decreased at both FMC brands, Ford and Lincoln.
“Ford continues to see strong demand for its vehicles, with orders for ’23MY vehicles up 134 percent over this time last year,” said Vice President, Ford Sales U.S. and Canada, Andrew Frick. “The all-new Super Duty saw a record 52,000 orders in just five days. The F-Series continued as America’s No. 1 truck, expanding its lead over our second-place competitor to more than 100,000 trucks this year. We doubled our electric vehicle sales. F-150 Lightning had its best monthly sales performance since launch,” he added.
FoMoCo Sales Notes – U.S. October 2022
- Total Ford Motor Company sales during October 2022 decreased 10 percent to 158,327 units
- Truck sales totaled 87,205 units, down 7.7 percent total and down 0 percent at retail
- SUV sales totaled 67,266 units, down 14.1 percent total and down 18.2 percent at retail
- Electrified sales totaled 6,261 units, up 8 percent total and up 79.1 percent at retail
- Record demand for ’23MY vehicles continues with retail orders up 134 percent over ’22MY vehicles at this time last year. Orders for ’23MY vehicles totaled 255,000
- For the seventh straight month, about 50 percent of retail sales came from previously placed orders
- Year to date, retail share is up 1.2 percentage points
- Ford’s electric vehicle momentum continued in October with sales of its EV lineup up 120 percent over last year, about two times the rate of growth of the overall EV segment. Ford’s October share of the electric vehicle segment was up 2.2 percentage points over last year with 8.9 percent share
- Ford ranks No. 2 in EV sales behind only Tesla
- F-150 Lightning continues as America’s best-selling electric truck with sales of 2,436 – its best monthly sales performance since its introduction this year
- America’s best-selling electric van, E-Transit, climbed 71.5 percent compared to September on sales of 770 vans
- Ford sales of electric trucks, including Lightning and E-Transit, totaled 3,206 – up 35.4 percent over September and our best electric truck performance since launch
- F-Series expands its lead through October as America’s best-selling truck on total sales of 523,712 vehicles. This extends F-Series’ lead over its second-place competitor to 105,427 trucks this year
- Order banks opened for the ’23MY Super Duty on Oct. 27th with over 52,000 total new orders placed in five days – averaging more than 10,000 orders per day
- Ford’s Bronco family, including Bronco and Bronco Sport, achieved total sales for October of 18,300 – up 10.5 percent over last year.
Inventory & SAAR:
- Ford did not provide inventory or SAAR information, representing a notable change in the details provided by Ford for its sales reporting
Brand & Model Sales
Ford sales decreased 9.8 percent to 135,978 units:
- Ford Bronco sales increased 48.4 percent to 10,928 units
- Ford Bronco Sport sales decreased 19.88 percent to 7,372 units
- Ford E-Series sales decreased 9.47 percent to 3,692 units
- Ford EcoSport sales increased 15.24 percent to 1,611 units
- Ford Edge sales decreased 44.98 percent to 5,133 units
- Ford Escape sales decreased 26.18 percent to 9,966 units
- Ford Expedition sales increased 8.32 percent to 6,118 units
- Ford Explorer sales decreased 23.3 percent to 15,887 units
- Ford F-Series sales decreased 17.37 percent to 56,405 units
- The all-new F-150 Lightning sold 2,436 units in October
- F-150 Lightning continues as America’s best-selling electric pickup
- Ford GT sales decreased 33.33 percent to 8 units
- Ford Heavy Trucks sales decreased 3.03 percent to 1,410 units
- Ford Maverick sales increased 123.02 percent to 9,233 units
- Maverick Hybrid accounted for about 47 percent of sales
- Maverick turned on dealer lots in just 6 days last month
- The Maverick’s conquest rate is over 60 percent, with its top competitive conquests outside of pickups coming from Honda Civic, Honda CR-V and Toyota’s RAV4
- Ford Mustang sales increased 25.1 percent to 3,848 units
- Ford Mustang Mach-E sales increased 7.27 percent to 3,055 units
- Ford Ranger sales decreased 44.46 percent to 4,009 units
- Ford Transit sales increased 35.63 percent to 10,663 units
- E-Transit sales totaled 770 units
- E-Transit sales were up 71.5 percent compared to September
- Through October this year, E-Transit sales totaled 5,157 electric vans – 11 times more than Rivian’s EDV700 van
- Ford Transit Connect sales increased 24.69 percent to 1,793 units
Lincoln sales decreased 13.8 percent to 6,666 units:
- Lincoln Aviator sales decreased 7.4 percent to 1,976 units
- Lincoln Corsair sales increased 2.17 percent to 2,590 units
- Lincoln Nautilus sales decreased 45.89 percent to 1,330 units
- Lincoln Navigator sales increased 8.51 percent to 1,300 units
- In October, 91.5 percent of Navigator’s retail sales came from previously placed orders
During the first ten months of the 2022 calendar year, Ford Motor Company sales decreased 2.2 percent to 1,538,821 units.
Sales Results - October 2022 - USA - Ford
| MODEL | OCT 2022 / OCT 2021 | OCTOBER 2022 | OCTOBER 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| BRONCO | +48.40% | 10,928 | 7,364 | +453.93% | 97,315 | 17,568 |
| BRONCO SPORT | -19.88% | 7,372 | 9,201 | -3.38% | 87,348 | 90,405 |
| E-SERIES | -9.47% | 3,692 | 4,078 | -15.16% | 25,915 | 30,545 |
| E-TRANSIT | * | 770 | * | * | 5,157 | * |
| ECOSPORT | +15.24% | 1,611 | 1,398 | -22.55% | 27,797 | 35,892 |
| EDGE | -44.98% | 5,133 | 9,329 | +13.19% | 72,756 | 64,280 |
| ESCAPE | -26.18% | 9,966 | 13,500 | -4.80% | 119,277 | 125,291 |
| EXPEDITION | +8.32% | 6,118 | 5,648 | -31.68% | 47,725 | 69,852 |
| EXPLORER | -23.30% | 15,887 | 20,714 | -4.84% | 172,130 | 180,888 |
| F-150 LIGHTNING | * | 2,436 | * | * | 11,196 | * |
| F-SERIES | -20.93% | 53,969 | 68,259 | -15.02% | 512,516 | 603,090 |
| GT | -33.33% | 8 | 12 | -27.83% | 83 | 115 |
| HEAVY TRUCKS | -3.03% | 1,410 | 1,454 | -5.25% | 10,748 | 11,343 |
| MAVERICK | +123.02% | 9,233 | 4,140 | +1,213.71% | 61,035 | 4,646 |
| MUSTANG | +25.10% | 3,848 | 3,076 | -8.37% | 40,446 | 44,141 |
| MUSTANG MACH-E | +7.27% | 3,055 | 2,848 | +43.50% | 31,144 | 21,703 |
| RANGER | -44.46% | 4,009 | 7,218 | -37.06% | 50,302 | 79,924 |
| TRANSIT | +25.83% | 9,893 | 7,862 | -14.80% | 73,839 | 86,661 |
| TRANSIT CONNECT | +24.69% | 1,793 | 1,438 | +4.35% | 21,976 | 21,059 |
| FORD TOTAL | -9.81% | 151,131 | 167,572 | -2.03% | 1,468,705 | 1,499,114 |
Sales Results - October 2022 - USA - Lincoln
| MODEL | OCT 2022 / OCT 2021 | OCTOBER 2022 | OCTOBER 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| AVIATOR | -7.40% | 1,976 | 2,134 | +6.04% | 18,672 | 17,608 |
| CORSAIR | +2.17% | 2,590 | 2,535 | +17.03% | 22,867 | 19,540 |
| NAUTILUS | -45.89% | 1,330 | 2,458 | -12.15% | 18,127 | 20,634 |
| NAVIGATOR | +8.51% | 1,300 | 1,198 | -22.28% | 10,450 | 13,445 |
| LINCOLN TOTAL | -13.78% | 7,196 | 8,346 | -5.64% | 70,116 | 74,308 |
Sales Results - October 2022 - USA - FMC Totals
| BRAND | OCT 2022 / OCT 2021 | OCTOBER 2022 | OCTOBER 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| FORD TOTAL | -9.81% | 151,131 | 167,572 | -2.03% | 1,468,705 | 1,499,114 |
| LINCOLN TOTAL | -13.78% | 7,196 | 8,346 | -5.64% | 70,116 | 74,308 |
| FMC USA TOTAL | -10.00% | 158,327 | 175,918 | -2.20% | 1,538,821 | 1,573,422 |
About The Numbers
- All percent change figures compared to Ford Motor Company sales for October 2021, unless noted otherwise
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Running Lincoln sales numbers
- Ford Motor Company Q4 2022 sales reports:
- Ford Motor Company sales Q4 2022 U.S.A
- Ford sales Q4 2022 U.S.A. (Ford brand)
- Lincoln sales Q4 2022 U.S.A.
- Ford Motor Company sales October 2022 U.S.A. (this page)
- Ford sales October 2022 U.S.A. (Ford brand)
- Lincoln sales October 2022 U.S.A.
- Ford Motor Company sales November 2022 U.S.A.
- Ford sales November 2022 U.S.A. (Ford brand)
- Lincoln sales November 2022 U.S.A.
- Ford Motor Company sales December 2022 U.S.A.
- Ford sales December 2022 U.S.A. (Ford brand)
- Lincoln sales December 2022 U.S.A.
- Ford Europe sales Q4 2022
- Ford China sales Q4 2022
- Ford Motor Company Canada sales Q4 2022
- Ford Canada sales Q4 2022
- Lincoln Canada sales Q4 2022
- Ford Motor Company Argentina sales Q4 2022
- Ford Argentina sales October 2022 (Ford brand)
- Ford Argentina sales November 2022 (Ford brand)
- Ford Argentina sales December 2022 (Ford brand)
- Ford Motor Company Brazil sales Q4 2022
- Ford Brazil sales October 2022 (Ford brand)
- Ford Brazil sales November 2022 (Ford brand)
- Ford Brazil sales December 2022 (Ford brand)
- Ford Motor Company Korea sales Q4 2022
- Ford Motor Company Korea sales October 2022
- Ford Korea sales October 2022
- Lincoln Korea sales October 2022
- Ford Motor Company Korea sales November 2022
- Ford Korea sales November 2022
- Lincoln Korea sales November 2022
- Ford Motor Company Korea sales December 2022
- Ford Korea sales December 2022
- Lincoln Korea sales December 2022
- Ford Motor Company Korea sales October 2022
- Ford Motor Company Mexico sales Q4 2022
- Ford Motor Company Mexico sales October 2022
- Ford Mexico sales October 2022
- Lincoln Mexico sales October 2022
- Ford Motor Company Mexico sales November 2022
- Ford Mexico sales November 2022
- Lincoln Mexico sales November 2022
- Ford Motor Company Mexico sales December 2022
- Ford Mexico sales December 2022
- Lincoln Mexico sales December 2022
- Ford Motor Company Mexico sales October 2022
- Ford Russia sales Q4 2022
- Ford Russia sales October 2022
- Ford Russia sales November 2022
- Ford Russia sales December 2022
- Ford Motor Company sales Q4 2022 U.S.A
Comments
Bronco, Maverick and F-series killing it. Rest tagging along.
The auto industry roughly saw a 10% gain over the same time that Ford is seeing a 10% loss. That’s a Ford management issue, and it means Ford is losing market share overall. Given Ford’s bone-headed strategic direction and abysmal failure to execute, this is not a surprise.
Such amazingly sophomoric analysis, the problems we see today were set in motion several years ago and the EV product ramp up topic that gives you the Maga vapors is just in the first inning (1G transitional designs).
Sales fluctuate (you should know this) and lots of factors (both internal and external) influence this (any intelligent adult should be able to surmise this), and looking at a single month result in such a chaotic and transitional environment and using to make sweeping statements is a fool’s methodology.
Prediction. Ford’s sales will continue to worsen through 2023. I’ll check back with you in about a year.
Put V8s in the expeditions,and navagators!That ev crap is gonna bite their ass off!!
That is not hard to do, as you have about ZERO inventory at the dealers
Average payment of a Ford vehicle? 1000 a month. Vehicles you can order? None.
New Vehicles on the lot you can test drive.. Almost none.
Look at the dealers the mark up here in CA is $5000.00 to $10000.00 for Mavericks they are killing for sales.