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Ford Mustang Mach-E Sales Gain Market Share During Q3 2022

Ford Mustang Mach-E sales increased in the United States and Mexico while decreasing in Canada during the third quarter of 2022.

Ford Mustang Mach-E Sales - Q3 2022 - United States

In the United States, Ford Mustang Mach-E deliveries totaled 10,414 units in Q3 2022, an increase of about 77 percent compared to 5,880 units sold in Q3 2021.

In the first nine months of the year, Mustang Mach-E sales increased about 49 percent to 28,089 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
MUSTANG MACH-E +77.11% 10,414 5,880 +48.97% 28,089 18,855

Ford Mustang Mach-E Sales - Q3 2022 - Canada

In Canada, Ford Mustang Mach-E deliveries totaled 2,399 units in Q3 2022, an increase of about 111 percent compared to 1,138 units sold in Q3 2021.

In the first nine months of the year, Mustang Mach-E sales increased about 40 percent to 4,564 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
MUSTANG MACH-E +110.81% 2,399 1,138 +40.34% 4,564 3,252

Ford Mustang Mach-E Sales - Q3 2022 - Mexico

In Mexico, Ford Mustang Mach-E deliveries totaled 47 units in Q3 2022.

In the first nine months of the year, Mustang Mach-E sales totaled 49 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
MUSTANG MACH-E * 47 * * 49 0

Ford Mustang Mach-E Sales - Q3 2022 - Colombia

In Colombia, Ford Mustang Mach-E deliveries totaled 0 units in Q3 2022.

In the first nine months of the year, Mustang Mach-E sales totaled 5 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
MUSTANG MACH-E * 0 * * 5 *

Competitive Sales Comparison (USA)

Ford Mustang Mach-E sales increased 77 percent to 10,414 units during the third quarter of 2022, placing fourth place among dedicated mainstream EVs in terms of overall sales volume.

The Tesla Model Y retained first place with a 21 percent increase to 54,000 units sold, followed by the Tesla Model 3 in second with a 32 percent increase to 48,000 units. The Chevrolet Bolt EUV placed third, increasing 376 percent to 11,179 units, following a low sales scenario due to a stop-sale order from GM over battery issues. The Mustang Mach-E took fourth, followed by the Volkswagen ID.4 in fifth with a ten percent decrease in sales to 6,657 units. Sixth was the Kia EV6 with 4,996 units sold, seventh belonged to the Ioniq 5 with 4,800 sales, and eighth was claimed by the Chevrolet Bolt EV, up 62 percent to 3,530 units sold. Ninth was rounded out by the Nissan Leaf, which saw sales drop 46 percent to 1,276 units.

Sales Numbers - Mainstream Dedicated EVs - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 Q3 22 SHARE Q3 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
TESLA MODEL Y +20.54% 54,000 44,800 37% 45% +22.36% 162,000 132,400
TESLA MODEL 3 +31.87% 48,000 36,400 33% 36% +45.52% 138,100 94,900
CHEVROLET BOLT EUV +377.53% 11,179 2,341 8% 2% +476.96% 15,849 2,747
FORD MUSTANG MACH-E +77.11% 10,414 5,880 7% 6% +48.97% 28,089 18,855
VOLKSWAGEN ID.4 +10.05% 6,657 6,049 5% 6% -9.83% 11,072 12,279
KIA EV6 * 4,996 * 3% 0% * 17,564 0
HYUNDAI IONIQ 5 * 4,800 * 3% 0% * 18,492 0
CHEVROLET BOLT EV +62.37% 3,530 2,174 2% 2% -72.06% 6,163 22,056
NISSAN LEAF -45.59% 1,276 2,345 1% 2% -11.67% 8,898 10,074
TOTAL +44.87% 144,852 99,989 +38.50% 406,227 293,311

The Mach-E commanded a seven percent segment share, up one percentage point year-over-year. By contrast, the Model Y held down a segment-leading 37 percent segment share, down seven percentage points, while the Model 3 had 33 percent, down three percentage points. The Bolt EUV took eight percent, up six percentage points, while the ID.4 accounted for five percent share, up one percentage point. The EV6 and Ioniq 5 held down three percent each, while the Bolt EV earned two percent. Finally, the Leaf earned just one percent segment share.

It’s also worth noting that the two Chevrolet entries in the space saw a cumulative 14,709 sales during Q3 2022, outperforming the Mustang Mach-E’s 10,414 deliveries during the quarter.

Sales Numbers - Chevy Mainstream EVs - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 YTD 22 / YTD 21 YTD 22 YTD 21
CHEVROLET BOLT EUV +377.53% 11,179 2,341 +476.96% 15,849 2,747
CHEVROLET BOLT EV +62.37% 3,530 2,174 -72.06% 6,163 22,056
TOTAL +225.78% 14,709 4,515 -11.25% 22,012 24,803

The mainstream dedicated EV segment expanded 45 percent to 144,852 units, meaning that the Ford Mustang Mach-E outperformed the segment average.

The Ford Authority Take

Ford Mustang Mach-E sales gained some more traction in the mainstream dedicated electric vehicle segment during Q3 2022. It’s clear that The Blue Oval managed to remove some bottlenecks in Mach-E production to have achieved its levels of performance during the quarter.

Even so, the Mach-E is still facing constrained production and limited availability. Ford is in the process of building several new plants, including battery and component facilities, that will enable it to increase its production of electric vehicles to the tune of two million units annually by 2026. As The Blue Oval focuses on building those facilities, it’s targeting 200,000 units of annual Mach-E production by 2023, while more than doubling Mach-E battery supply by the end of next year.

In fact, increases in Mustang Mach-E production in the short to medium terms were the result of the automaker canceling plans to build all-electric versions of the Ford Explorer and Lincoln Aviator at the Ford Cuautitlan Assembly Plant in Mexico, the facility that currently assembles the Mach-E. In turn, the plant to be dedicated to building the Mach-E, rather than splitting up production volume with other models.

About The Numbers

More Information & Sales Reporting

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Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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Comments

  1. Howard Wolf

    If Ford has any hopes of delivering 200k Mach e’s in 2023 they better find a new way to deliver these vehicles.
    There are people waiting over a year for delivery after order with no explanation from Ford.
    I ordered mine in March, built the end of September. Ford projected delivery the end of October. I haven’t had any updates and it is mid November.
    Their communication is poor. The supply chain issue is no excuse for their lack of communication.
    I worked at Ford for several decades as an engineer in production. I wouldn’t have lasted two weeks if I didn’t keep management informed.

    Reply
  2. Bruce Holberg

    That’s all well and good, but the Tesla Y has sold 162,000 copies YTD and the Mach e 28,000. They have a very high hill to climb and given the quality problems it won’t be easy.

    Reply
  3. Joe

    Mach E sales are just above the EcoSport, which they stopped making after the 2022 model year.

    Reply
  4. Gilbert Roberge

    Ford needs to provide self parking on all Mach e sold without the self park.

    Reply

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