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Ford Of Europe Exec Comes Out Against Euro 7 Standards

Ford is investing heavily in all-electric vehicles and the batteries that power them as it aims to go all-electric in Europe by 2030 or sooner. Those efforts include launching seven new EVs in that region by by 2024, as well as converting multiple plants for the production of those all-electric models. As such, it’s no surprise that the automaker has thus far supported efforts to electrify Europe, including joining a European Union-led petition that calls for a 100 percent zero emission mandate by 2035. However, the automaker isn’t quite as pleased with the recently-revealed Euro 7 Standards, as we can see from this recent tweet from Martin Sander, general manager, Ford Model e Europe.

It’s unclear which components of the new Euro 7 Standards Sander – and Ford of Europe, which retweeted this post – is unhappy with, but there are several possibilities. The most notable, it seems, are some changes pertaining to the reduction requirements for tailpipe emissions. Rather than going all-in with a zero-emissions mandate as Ford has been calling for, the EU is aiming to simply reduce emissions from cars and vans by 35 percent, and buses by 56 percent, with reductions of 13 and 39 percent in terms of particles emitted by tailpipe emissions by 2035. Previously emissions rules for, cars, vans, lorries, and buses were separated.

Meanwhile, Ford CEO Jim Farley recently noted that the EV transition is occurring faster than the automaker expected, which has prompted it to take action. In addition to rolling out new models and securing the raw materials it needs from a variety of sources to produce 600k EVs annually by 2024 and two million by 2026, the automaker is also phasing out many of its slower-selling ICE models, like the Ford Fiesta, most recently.

We’ll have more on these proposed emissions standards soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. RWFA

    The EU is pulling up short with this weakened rule which is basically a sop to laggard OEMs who have dragged their feet on making investments necessary to move off ice to ev.

    Reply
  2. Bill Howland

    So let me get this straight: Ford is WANTING more regulation from governments? They really are silly enough to think that THAT will benefit them?

    I know: They want a law passed that will provide a 30,000 euro gift for every FORD EV sold… Fat chance.

    Reply
    1. RWFA

      Oh Bill, you seem to have totally failed to understand the article.

      Reply
  3. Dwayne D

    They could care less about the environment and are just worried about their investment in EVs. They don’t want the people to have a choice. Let the market choose what they want not forced down our throats. Plus they are far from zero emissions. Actually they are less green than ice vehicles.

    Reply
    1. RWFA

      Thank you for your excellent summation sentence Wayne, but how did you restrain yourself from not going all grassroots boycott on us?

      Reply
    2. David Ryder

      This. It seems they have placed their bet that governments will force EVs. If governments don’t, Ford loses. Can’t trust customers to do what they want.
      If electrification adoption was really progressing faster than they anticipated, a government mandate would not be needed.

      They also don’t care about being green. It’s the latest business scheme.

      Reply

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