Connected vehicle services are at the core of Ford CEO Jim Farley’s plan to generate future revenue, which he says will be “massive” in scope. This is true of both retail and commercial customers, though the automaker won’t be charging for everything, and recently announced a host of complimentary features for Ford Pro commercial customers. Regardless, paid Ford Pro telematics subscriptions are rapidly growing, increasing by 40 percent in the second quarter of 2022 and by the same exact amount over the course of Q3, according to Ford CFO John Lawler.
“And what we’re focused on with our software is delivering a complete offering,” Lawler said while speaking during a fireside chat with Bank of America recently. “Connected vehicles get better over time, and we’ll have an integrated charging, we’ll have telematics, we’ll have service, we’ll have financing, all about making our commercial customers more productive. So that’s the suite of software that we’re applying it. It’s at the early days, of course, but one of the proof points we have is paid telematics subscriptions globally at Ford Pro have grown 40 percent sequentially through the last three quarters.”
Since its launch, Ford Pro telematics subscriptions have gained a host of new features, including the Ford VIIZR Service Tool, which is designed to help businesses maximize both productivity and customer service by simplifying key commercial activities including scheduling, invoicing, and managing requests, as well as providing a complete solution for managing mobile workforces and providing onsite support.
Jim Farley recently stated that a large percentage of the automaker’s future connected vehicle revenue will come from both Ford Pro and the company’s advanced driver-assist (ADAS) technologies, such as BlueCruise and ActiveGlide. In fact, Ford Pro revenue alone is expected to account for $45 billion in annual revenue by 2025, as Ford Authority reported back in April.