Ford Brazil has been in the midst of major changes for years now, starting with the automaker’s decision to stop producing vehicles in that country. Since then, FoMoCo has launched a number of new, imported models in the South American country, including the Ford Transit – alongside Ford Commercial Vehicle Services – just over a year ago. However, in that short period of time, the Ford Transit has already found solid footing in the Brazilian market, and is now the fastest-growing commercial van in its segment.
Over the past 12 months, no passenger van in Brazil has seen its sales grow more than the Ford Transit, reaching 12 percent of the market quickly before growing to as much as 17 percent. However, FoMoCo isn’t exactly resting on its laurels and basking in that success, as the automaker will also be launching a variety of new variants in the coming months, including a version packing Ford’s 10-speed automatic transmission in the first half of 2023, the chassis cab variant in the second half of next year, and the all-electric E-Transit as well.
Production of the Ford Transit for the Brazilian market just began in late September 2021 in Uruguay at the automaker’s new plant, which was built in partnership with Nordex, a company that has over 50 years of experience in the Uruguayan automotive sector producing heavy trucks and automobiles. Since then, the Transit is proving useful for a number of entities, reaching 1,000 units sold as Ford Brazil’s overall sales rose 18 percent in September.
“We are very satisfied with Transit’s performance in the Brazilian market,” said Daniel Justo, president of Ford South America. “In just 12 months, the minibus version reached 12 percent of participation, with peaks of 17 percent. The van was the second fastest growing, with 4 percent participation and peaks of 11 percent in seven months, and continues to grow month by month. Transit has served customers from different segments, from small entrepreneurs to governments and large fleet owners, who have given a very positive return on the product, especially in relation to quality. We will continue to invest to bring the best in product, technology and services to offer maximum profitability to our commercial vehicle customers.”