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Lincoln Nautilus Sales Place Near Bottom Of Segment During Q3 2022

Lincoln Nautilus sales decreased in the United States, but increased in Mexico during the third quarter of 2022.

Lincoln Nautilus Sales - Q3 2022 - United States

In the United States, Lincoln Nautilus deliveries totaled 4,942 units in Q3 2022, a decrease of about 27 percent compared to 6,749 units sold in Q3 2021.

In the first nine months of the year, Nautilus sales decreased about 8 percent to 16,797 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
NAUTILUS -26.77% 4,942 6,749 -7.59% 16,797 18,176

Lincoln Nautilus Sales - Q3 2022 - Canada

In Canada, Lincoln Nautilus deliveries totaled 606 units in Q3 2022, an increase of about 37 percent compared to 442 units sold in Q3 2021.

In the first nine months of the year, Nautilus sales increased about 40 percent to 1,823 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
NAUTILUS +37.11% 606 442 +40.02% 1,823 1,302

Lincoln Nautilus Sales - Q3 2022 - Mexico

In Mexico, Lincoln Nautilus deliveries totaled 107 units in Q3 2022, an increase of about 128 percent compared to 47 units sold in Q3 2021.

In the first nine months of the year, Nautilus sales increased about 159 percent to 267 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
NAUTILUS +127.66% 107 47 +159.22% 267 103

Competitive Sales Comparison (USA)

Lincoln Nautilus sales slipped 37 percent to 4,942 units during the third quarter of 2022, placing the luxury crossover in ninth place out of 13 competitors in the D-segment luxury crossover bracket.

The Lexus RX retained first place by a healthy margin, despite a five percent decrease to 26,530 units. The Mercedes-Benz GLC-Class came in second with a 144 percent increase to 19,456 units, while the BMW X3 placed third with a four percent rise to 18,453 units. Fourth belonged to the Audi Q5 with a five percent rise to 17,143 units, and fifth place went to the Acura MDX, which saw sales slip 13 percent to 9,604 units. The Volvo XC60 placed sixth with a 24 percent decrease to 8,421 units, followed by the Cadillac XT5 in seventh, up 32 percent to 7,260 units. The Genesis GV70 barely outsold the Nautilus to claim eighth place with a six percent increase to 4,994 sales. The Nautilus followed in ninth, andt he Infiniti QX650 saw sales slip eight percent to 2,986 units for 10th place. The Alfa Romeo Stelvio saw a 22 percent slide to 2,102 units for 11th. The BMW X4 claimed 12th with a 34 percent slip to 1,658 units, and the segment was rounded out by the Infiniti QX55, down 33 percent to 1,169 units.

Sales Numbers - D-Segment Luxury Crossovers - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 Q3 22 SHARE Q3 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
LEXUS RX -5.19% 26,530 27,981 21% 23% -5.11% 80,299 84,625
MERCEDES-BENZ GLC-CLASS +143.75% 19,456 7,982 16% 7% +45.59% 55,515 38,131
BMW X3 +4.14% 18,453 17,720 15% 15% -5.35% 51,104 53,993
AUDI Q5 +4.82% 17,143 16,354 14% 14% -13.60% 43,132 49,920
ACURA MDX -12.87% 9,604 11,023 8% 9% -30.53% 33,214 47,814
VOLVO XC60 -23.38% 8,421 10,991 7% 9% -18.46% 25,753 31,583
CADILLAC XT5 +31.86% 7,260 5,506 6% 5% -23.97% 18,894 24,852
GENESIS GV70 +6.35% 4,994 4,696 4% 4% +152.31% 13,307 5,274
LINCOLN NAUTILUS -26.77% 4,942 6,749 4% 6% -7.59% 16,797 18,176
INFINITI QX50 -7.90% 2,986 3,242 2% 3% -49.69% 8,548 16,991
ALFA ROMEO STELVIO -21.86% 2,102 2,690 2% 2% -23.14% 6,151 8,003
BMW X4 -34.21% 1,658 2,520 1% 2% -3.51% 6,630 6,871
INFINITI QX55 -32.62% 1,169 1,735 1% 1% +22.37% 3,643 2,977
TOTAL +4.64% 124,718 119,189 -6.74% 362,987 389,210

On a segment share basis, the Nautilus earned four percent, down two percentage points year-over-year. The RX earned the largest share of 21 percent, down two percentage points, while the GLC-Class saw 16 percent, up nine percentage points. The X3 stayed flat at 15 percent segment share, while the Q5 maintained 14 percent. The MDX claimed eight percent, down one percentage points, while the XC60 saw seven percent, down two percentage points. The Cadillac XT5 (see running Cadillac XT5 sales) earned a six percent share, up one percentage point, while all other segment contenders posted a segment share of four percent or less.

The luxury D-crossover segment expanded five percent to 124,718 units during Q3 2022, meaning Lincoln Nautilus sales underperformed the segment average during the quarter.

Sales Numbers - Lexus RX Family vs. Lincoln Nautilus & Aviator - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 Q3 22 SHARE Q3 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
LEXUS RX -5.19% 26,530 27,981 71% 73% -5.11% 80,299 84,625
LINCOLN AVIATOR +58.82% 5,746 3,618 15% 9% +7.90% 16,696 15,474
LINCOLN NAUTILUS -26.77% 4,942 6,749 13% 18% -7.59% 16,797 18,176
TOTAL -2.95% 37,218 38,348 -3.79% 113,792 118,275

We should note that Lexus RX sales now include the two-row RX and the three-row RX L, with the three-row RX L being a rival to the new Lincoln Aviator. As such, a more apt comparison would be to pit Nautilus and Aviator sales against those of the RX.

Adding Nautilus and Aviator sales nets Lincoln 10,688 combined deliveries in Q3 2022, or a substantial 15,862 units less than the Lexus RX.

The Ford Authority Take

Lincoln Nautilus sales slipped in the third quarter of 2022, likely as a result of ongoing supplier and production issues, including but not limited to the ongoing global microchip shortage, stemming from the COVID-19 pandemic. The circumstance has put a strain on the automotive industry as a whole, heavily impacting auto production during the past two years. This, in turn, has resulted in substantial production cuts that then translated to near record-low inventories, record-low incentives, and record-high new vehicle prices. While some relief has been felt, these issues will likely remain fluid well into the 2023 calendar year.

Despite all this, FoMoCo CEO, Jim Farley, has stated that the automaker remains committed to providing quality products amid supplier issues.

We posit that Lincoln Nautilus sales would be substantially higher if Ford Motor Company were able to produce more units of the vehicle. In an attempt to work within the constraints of the ongoing supplier issues that have affected the Nautilus, Lincoln is now offering the crossover with the subwoofer delete option to avoid further delays in its assembly.

About The Numbers

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Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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Comments

  1. FordExploring

    No one want’s that fancy version of an explorer when they can just get an explorer. Lincoln needs to stick with navigator/aviator, but what do I know.

    Reply
    1. RichG

      Uh…you haven’t explored Ford enough. The Nautilus IS NOT a “fancy version of an Explorer.” They are not alike, and it’s just tiresome to read comments here that I can find on any GM fanboy board.

      I drive a 2021 Nautilus and I’ve ridden in new Explorers.

      Reply
    2. Joseph

      The Aviator is the Lincoln version of an explorer (if you can even compare them!). The Nautilus is the same category as the Ford Edge just like the Corsair is the Escape. And yes the are those of us who definitely want the fancier Lincoln over the Ford versions. There are features you just can’t get on the Fords that only come on luxury brands.

      Reply
  2. Stuart Lee WNYX-TV

    Let Lincoln continue to coddle the red Chinese market.
    I’m sure their next step will be to change their name from Lincoln to Ping or something communist Chinese.
    I’m switching my involvement to an AMERICAN company. I’m going to buy Cadillac at least they continue to sell their line to Americans!

    Reply

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