The Lincoln Navigator has long held a reputation for being one of the more satisfying luxury SUVs to own, but that sort of luxury typically comes at a price. In fact, as Ford Authority reported back in December, the Navigator made iSeeCars’ list of the top 10 used vehicles with the greatest price increases, though this past May, the long-wheelbase Navigator L also landed on the list of the top 15 new vehicles that are more expensive than their used counterparts. Now, new data from iSeeCars has revealed that the Lincoln Navigator is among the top vehicles with the highest depreciation, signaling that the tide is turning for the brand’s flagship model.
The Lincoln Navigator ranked seventh on this particular list after depreciating 51.9 percent over the past five years on average, with a difference of $41,426 compared to the average MSRP of that model. The Navigator is joined by a number of other luxury vehicles in that regard, including the BMW 7-Series, Maserati Ghibli, Jaguar XF, Infiniti QX80, Cadillac Escalade ESV, Mercedes-Benz S-Class, and Audi A6.
For comparison’s sake, iSeeCars analyzed over three million three-year-old and five-year-old used cars sold in 2022 and found that compared to 2021, the average vehicle experienced a 17.0 percent decrease in depreciation. Meanwhile, the top 10 vehicles that depreciated the most over the past five years averaged a 33.3 percent loss in value on average, which equates to $14,049.
“Just as higher gas prices increase demand for fuel-efficient vehicles, they also decrease demand for full-size SUVs like the extra-large Cadillac Escalade ESV and Lincoln Navigator,” said Karl Brauer, Executive Analyst for iSeeCars. “Luxury vehicles like the also tend to depreciate at higher rates because used car shoppers don’t value their premium features as much.”
We’ll have much more on the Navigator soon, so be sure and subscribe to Ford Authority for more Lincoln news, Lincoln Navigator news, and non-stop Ford news coverage.
Comments
The luxury brand marketing knows that this category of product was never meant to be a longer term buy and hold…… quite the opposite…. turn and churn with never ending leases and fatter profit margins. The looming price wall will separate the winners and losers…. sadly, Lincoln will likely be a loser as it never gained the gravitas needed to compete. Time will only tell though.
Give us a new design on the dash. Massive screens from driver to passanger! Go electric too! I have been waiting for 2 or 3 years for you to get it right. Only lacking screens really. Don’t like the current screen sticking up. Looks like someone just bought a tv and mounted it.
Jason – Agree, been totally astounded at stylists thinking a screen that loos like it’s been glued to the dash is “styling”, and JUST because the German brands may do it, doesn’t make it better! The one thing Lincoln’s done right, more with the aviator than it’s other models is decent base & optional horsepower. When it comes to Ford’s luxury brand, it MUST offer class-exclusive HP (hybrids are fine, but I’m not ready for a full electric – give battery tech, charging infrastructure, Level 3 AD and chips (availability) another five years). Ford MUST permit Lincoln to offer exclusive propulsive power-levels and other high(er!)-tech options TOTALLY unique to its luxury brand (and, if it’s an exclusive tech, not permit it’s migration downward to Ford for at least a model’s (external physical appearance update) refresh-cycle. THAT would add EXCLUSIVELY to ‘quiet luxury’.
Despite supply chain issues, this vehicle remains a poor seller, hence the huge depreciation.
Has it ever occurred to anyone that these huge screens are a menace to the driver at night, affecting forward night vision? Even the old 5 and 7 inch displays are far too bright for night time use. I’m always turning mine off. Thank god it has a single physical button to do so. Our MKT requires me to drill down through menus to turn it off – all requiring me to look at an LED screen then back up into the dark night. So stunned from a safety stand point. even if you could turn these massive screens off, you’d then lose 90% of your controls. Really can’t stand this new craze for huge TV Screens in cars. Give me the old buttons again. My kids (10 and 12) can’t believe how stunned current designers are. If I want to move the sound from front to back, its 4 button pushes through various menus, when all it needs to be is a rotary dial that I can find in the dark without ever averting my eyes from the road.
Lets get over these screens already. Rolling disasters.
I’m looking for Lincoln Navigator 2019 to 2021