The line of off-road-oriented Ford Tremor pickups occupy an increasingly popular competitive bracket, facing off against plenty of formidable competitors. The Ram Heavy Duty Rebel, for example, was recently unveiled and will go head-to-head with the Tremor. Ford’s crosstown rival, General Motors, has two pickups that compete with the Tremor, including the 2023 GMC Sierra AT4X AEV Edition, along with the 2023 Chevy Silverado ZR2 Bison. Toyota has now thrown its hat into the mix, introducing the Toyota Trailhunter line of rugged pickups to compete with the Ford Tremor model range.
The Trailhunter name will encompass both pickups and SUVs that target customers who prefer to venture off-grid and need a vehicle that will stand up to tough conditions. The Toyota Trailhunter concept vehicle was shown off at SEMA 2022, showing off an off-road suspension tune, skid plates, roof racks, bumpers, lighting, a refrigerator, built-in rooftop tent and more. The concept vehicle was designed in-house at Toyota, and represents the greater Trailhunter line, which will be ready to roll off-road straight off the showroom floor.
Toyota says that it will reveal more details regarding the Trailhunter next year. The lineup will join the automaker’s already existing off-road-ready models, including the TRD and TRD Pro off-road packages for its pickups and SUVs.
On The Blue Oval side of things, the 2023 Ford Super Duty Tremor Off-Road Package includes a front-end lift and a specially tuned suspension paired with a Dana front axle with a limited slip differential. The forthcoming pickup line could feasibly feature front e-lockers to keep up with the competition over rough terrain, although the tech isn’t currently implemented. The latest pickup in The Blue Oval’s lineup to gain the Tremor treatment is the Ford Maverick, following the Ford Ranger, Ford Super Duty and Ford F-150.
Additionally, Ford recently revealed the Ford Transit Trail, an off-road-ready version of its full-size van. The upcoming van is up-fit ready and features a suspension lift, standard all-wheel drive, and all-terrain tires, among other equipment and certainly proves that the automaker is interested in providing camper-friendly vehicles right out of the factory, much like the Toyota Trailhunter.