The Blue Oval is currently working through a number of supply chain issues that have significantly impacted its ability to deliver vehicles to customers. At the same time, rapidly increasing costs on various vehicle components have dramatically increased prices through the Ford lineup. Unfortunately, the 2023 Ford F-150 Lightning has been one of the vehicles hardest hit by the price hikes, and the all-electric pickup is now significantly more expensive than it was upon its debut in the spring of 2022. As first spotted by Reuters, pricing on the Pro has again been increased, and is now far beyond its original MSRP.
| 2023 Ford F-150 Lightning Price – December 15 | 2023 Ford F-150 Lightning Price – October 5 | + / – October 5 Price | |
|---|---|---|---|
| Pro | $55,974 | $51,974 | +$4000 |
| XLT | $63,474 | $59,474 | +$4000 |
| XLT High | $68,974 | $68,474 | +$500 |
| XLT High Extended Range | $80,974 | $80,974 | $0 |
| Lariat | $74,474 | $74,474 | $0 |
| Lariat Extended Range | $85,974 | $85,974 | $0 |
| Platinum | $96,874 | $96,874 | $0 |
The latest price increase involved the Pro trim, but since our previous reporting, the automaker elected to raise base XLT pricing by an additional $4,000 and increase the XLT High package by an additional $500. This latest change makes the entry level Pro considerably more expensive than its debut price, which initially arrived with a $40,000 MSRP. That figure now remains firmly in the past, as the company has been forced to raise prices due to increasing raw material costs for minerals such as lithium, cobalt, and nickel. which are key ingredients for modern lithium ion batteries. The 2023 Ford F-150 Lightning isn’t the only EV in the company’s lineup to become significantly more expensive, as the 2023 Ford Mustang Mach-E had its prices raised as well. Both EVs still qualify for the $7,500 tax credit currently and will continue to be eligible for the credit into next year thanks to the Inflation Reduction Act.
While the current situation is unfortunate for prospective 2023 Ford F-150 Lightning buyers, future examples of the pickup may end up being less expensive. Ford revealed an extensive battery raw material and sourcing plan last summer and executives announced that the company is planning on offering lithium iron phosphate battery packs in the Lightning and Mach-E later on in 2023. Those batteries omit nickel and cobalt, making them less expensive than a traditional lithium ion pack. Ford EVs will boast lithium iron phosphate batteries well into next decade, and the company is currently working with CATL on details for a plant that would manufacture them. Additionally, Ford recently added a third shift at the Rouge Electric Vehicle Center and plans to significantly increase Lightning production by the end of 2023.
We’ll have more on the Ford F-150 Lightning soon, so subscribe to Ford Authority for the latest Ford F-150 Lightning news, and for continuous Ford news coverage.
Comments
i wonder how many others like me out there only see a 3% year after year raise.
Jumping 38% in price like that is going to further drain out the pool of potential buyers. Cant wait to see general profit reports for 2022. Profits are basically unpaid wages divvied up between corporate leaders and shareholders. Thanks for digging up this sack of diamonds this week. Heres your crust of bread. I think ill get golden toilet seats in my jet and spend $20 million on an NFT of a moldy banana. /s
Ford was at -194% for both profits and revenue for the year. By comparison Toyota was at only -34%, since they are focusing in what Americans want/buy (ICE vehicles). Ford recently contracted another -34% as of last week’s report.
Oh yes, it probably has nothing to do with supply chain shortages Sam I Am A Toyota Shilling Ford Shorting Man.
Why didn’t you include the full narrative of Toyota refused to do BEV and this is the source of their profits?
But don’t worry, Toyota is urgently trying to get their BEV act together.
Thankfully Ford won’t be bailed out with our tax dollars due to their abysmal financial numbers trying to push EVs. Also they can’t force customers to buy EVs. Farley is tanking a once great company. At least Toyota saw the light by stating their focus will be ICE vehicles and their financial performance is rock solid.
Tax dollars ARE paying the $7,500 discount.
Oh, Sam the Toyota Shilling Man I Am you didn’t disappoint, it took you two additional comments down to get there but you did fulfill the awaited part of the narrative.
Ford authority:
Your saying that the cost of batteries and components went up on the PRO but not the Platinum. Lets call this what it is – a market price adjustment!. Do better with your reporting Ford Authority.
Inflation? Enough! Stop buying vehicles and watch what happens. Ford, Chrysler, and GM are the worst! As long as we continue to buy new vehicles these automakers will continue to increase prices! When you have issue with your new vehicle it becomes a fight to get repairs done! Take your new vehicle in for service, even with a hundred miles and they refuse to repair it! I’ve seen this on a regular basis! You have two choices, pay for the repair or let it go, they know you aren’t going to take legal action for a few hundred dollars. Automakers don’t care about retaining customers anymore.
You forgot to recommend an alternate OEM or talk about Toyota’s profits.
WOW! They’re actually increasing the price on a vehicle that only has a 60-70 mile range on an overnight charge when doing truck stuff, like hauling and towing in the winter. It would take a special kind of stupid to drop that kind of cash on this piece of junk, but then again, there’s a fool born every minute. I would buy one of these even if they were HALF the price of an ICE-powered F-150!
My dude, you are behind the downward performance disinformation curve, you are supposed to already be talking about the grid apocalypse!
I lost My interest in this Truck.
I been on the waiting list for 2 years now .
Its time to give up this 40 k truck is going to cost 70 k by the time the dealers get there hands on it.
Are you saying that Ford hasn’t locked in prices for people on the waiting list? They did that for Maverick. Hard to believe they did nothing here.
My 2 bits asks you consider if Ford will continue into the future as is. Industry analysts have long speculated on more consolidation which Ford could be a prime candidate. Would it be a sad day??? absolutely……. but there is no reason at all why Ford could not build BEV trucks for TESLA…. essentially marking the end of Ford as we all know them. The current economic, social and environmental conditions simply cannot support all the players going forward.
Ford is already building BEV and ICE trucks for VW in Europe (VW having dropped in house developed vans and pickups) – as a fully independent OEM.
I have been into the Lightning for as long as it has been around. Now, Ford is asking a lot of buyers that want to own one. I had a reservation, probably around 150,000 on the list and am really not that interested in carrying it forward with all the price increases. For $80K I can buy a top of the line—almost anything. Not electric, but good enough for us elderly customers. Maybe I’ll leave it up to the younger “kids” to buy one and save the world. Too bad, Ford. Used to be you made a promise to supply a people’s car you kept it, Henry did!
Henry Ford died in 1947, but before he did, he nearly bankrupted the company twice.
He did not adapt to the market and was lucky to catch up with the Model A (after shutting down most T production for about a year) and by the end of WW2 despite endless war contracts, everything was out of control due to his paranoia and senility.
and on top of that, fixed pricing with no negotiation on price going forward.
The article starts with the assumption that prices for the specific parts and other components needed to make this electrified truck have increased for Ford in roughly the same ratio that Ford’s MSRP have been increased. Ford is not divulging their actual costs (and I don’t expect them to). HOWEVER, when I see the markup levels that dealers are asking for these trucks, I have to believe Ford sees some low hanging fruit that they will not simply leave in the dealers’ pockets.
In the capitalist system, the response expected of purchasers to price increases is to negotiate for better prices or find suitable alternatives. The latter option in particular is something that sellers pay attention to but it can take a little while.
When I think of all of the uses that I can put to the extra $16K that Ford now wants over the 2022 price for the Pro, the choice is clear: find that alternative.
NUTS ,the pro was $39,500 when it came out, I could not order in time, and was unable to get one, NOW I NEVER WILL at those prices !! so we ordered a hybrid maverick OVER A YEAR AGO!! and never got it, now its reordered for 2023 who the hell knows !! we are about done with Ford, a shame I have had 40 plus ford-mercury-Lincons