Ford Authority

2023 Ford F-150 Wins KBB Best Buy Award

Kelley Blue Book just released its 2023 Best Buy Awards list, and thus far, the news is good for The Blue Oval, which has secured wins for both the Ford Maverick in the compact pickup segment and Ford Expedition in the full-size SUV segment. The Ford F-150 is no stranger to KBB’s Best Buy Awards either, having previously earned one in 2021 and 2022. Now, the popular pickup has once again repeated that feat – for the ninth consecutive year – as the 2023 Ford F-150 has earned a KBB Best Buy Award in the full-size truck category.

“Whether it’s a basic work truck, an opulent people mover, or something in between, Ford offers an F-150 to do the job,” KBB said. “On a mission to put its own stamp on future mobility, Ford loads up the 2023 Ford F-150 with technology, while electrifying the lineup with a hybrid and fully electric model. The F-150 excels when towing and hauling, and Ford continues to exceed buyers’ expectations.”

This year, Kelley Blue Book tested over 300 new vehicle models available in the U.S. to come up with the winners of the 2023 Best Buy Awards, which spans 19 different categories. Now in its ninth year, the company’s comprehensive awards program highlights the top model in vehicle segments most relevant to new-car shoppers, with new categories added this year to reflect growing electrified vehicle segments.

2023 Ford F-150

The Best Buy Awards are determined based on a year-long regimen of expert vehicle evaluation, plus an intensive period of final testing. The company’s reviews, ratings, and awards are driven by the analysis of a broad array of vehicle-related data, including vehicle pricing, five-year cost to own data, consumer reviews and ratings, and vehicle sales information.

We’ll have more on the F-150 soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series news, Ford F-150 news, and continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Carla Richardson

    Ford’s F-150 deserves all awards!


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