At the end of September 2022, the 2023 Ford Super Duty was revealed, showing off the pickup’s refreshed exterior and interior styling for the first time. Since then, the Super Duty has racked up quite a bit of interest, with more than 150,000 customers already placing their orders for the forthcoming pickup. There are plenty of features that make the Super Duty something to be excited about, including an option for an all-new head-up display (HUD). Ford Authority recently had the opportunity to speak with the project’s engineering manager to find out why the feature was introduced to the lineup for the first time in its history.
“When we talk about towing safety, it’s important to keep your eyes on the road, especially with heavy trailers,” Aaron Bresky, engineering manager for the 2023 Ford Super Duty, explained to Ford Authority Executive Editor Alex Luft at the pickup’s reveal event in Kentucky. “Things can happen so quickly, so you need all the time you can get to react. So the HUD is there to allow the driver to keep their eyes on the road with vital information right in front of the driver.”
In other words, the unique HUD option allows important information to be relayed to the driver without being overly distracting. Bresky explained that it was designed specifically to remain as unobtrusive as possible while providing critical information. “We have a normal view that can be configured with different pieces of information,” he said. “In addition to that, we have a towing HUD that [shows] engine speed, gear state, navigation, blind spot info, ADAS info, and more – all on the HUD screen.” There is also a separate screen for off-road functions, which displays telemetry like pitch, roll and other driveline information.
That new HUD will fit seamlessly into the pickup’s redesigned cab. Despite being so high-tech, and featuring the Fully Networked Vehicle (FNV) electrical architecture, however, the 2023 Ford Super Duty notably lacks BlueCruise, the automaker’s semi-autonomous driver assist feature. This is because the feature is not able to be used while towing a trailer.
We’ll have more on the 2023 Super Duty soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series news, Ford Super Duty news, and continuous Ford news coverage.
Comments
But due to the chip shortage we will de-content this item right after we release it to the ordering line-up! 🤣
Probably true but it won’t always have to be like that!
Title is misleading it may be a first for For but they are 3 years late to the party. My 2020 GMC 3500 Denali has it and it’s one of my favorite features when towing. So maybe the title should be that ford finally has a HUD for safety, 3yrs late.
Thats ford for ya. Claiming firsts when many others have offered it previously. It seems to work for them, most Ford fans believe the bs.
i dont really see that Ford is claiming to be the first with HUD. The first Super Duty with HUD is the way i read it. Not really sure why people have to bash the different brands.
I was always told if you cant say something positive, then dont say anything at all.