Ford Authority

2024 Hyundai Kona Teased As All-New Ford Bronco Sport Rival

Hyundai has been reinventing its lineup over the past couple of years, adding new all-electric models while also launching a bevy of fresh ICE products such as the 2023 Hyundai Palisade, which competes directly with the Ford Explorer. Now, the automaker has teased the all-new 2024 Hyundai Kona, which is growing dimensionally to the point where it matches up with the Ford Bronco Sport, at least in terms of size, as it has grown by nearly six inches in length and is an inch wider than the outgoing model.

The 2024 Hyundai Kona takes on a very distinctive, angular look for its second generation as it seeks to maintain its position as one of the top-selling subcompact crossovers on the market. The redesigned model features a full-width LED light bar across the front and rear, with the headlights placed a bit lower in their own housings within the bumper.

The crossover’s styling will vary a bit depending on the model as well, however – with the all-electric version borrowing more styling elements from the Ioniq 5. The 2024 Kona will be available with a grand total of four different flavors – an all-electric model, a hybrid, an ICE version, and the more sporty N Line variant, each with its own distinctive styling elements.

Inside the cabin, the new Kona EV features a floating horizontal C-Pad, 12.3-inch dual wide displays, and a floating module for a futuristic look, along with ambient lighting and a column-mounted shift-by-wire gear selector. Hyundai hasn’t revealed any specs or other details regarding the 2024 Kona, but the first-gen model wasn’t available with hybrid power in the U.S., so it’s unclear if that will be the case with the new one, though the Bronco Sport will reportedly gain an electrified powertrain option in 2024.

We’ll have more on everything Ford’s competition is up to soon, so be sure and subscribe to Ford Authority for ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Mike says...

    This is leading edge stuff…. at least from a styling point of view. It does highlight how stodgy Ford is with very conservative designs being evolutionary, rather than revolutionary. Product likes aside, Hyundai may overtake Ford in markets where Ford needs to be dominant. From a business point of view, Ford is better positioned to be taken over and re-tasked as a global manufacturer for ? brand. It will be a sad day but it is also the only emerging way forward that is viable.

    1. GetReal

      So because Ford doesn’t make their vehicles exceedingly ugly, they’re in danger of being taken over by Hyundai.

      Hyundai has used controversial styling that ages quickly since the late 90s to stand out. 5 years after this vehicles release, you’ll see them with body damage, puffing smoke on takeoff and with 4 different dealership logos on the back where its been passed around like a bad case of the Philippine clap.

  2. Mike says...

    You kinda missed my point…. Hyundai for one has long moved past their “Pony” days and are challenging the industry in all product categories. Ford on the other hand is shrinking their assortment. Ford’s strength is their global production capacity and reach. You really think the Big 3 glory days are coming back??? pretty doubtful. When the industry finally has to consolidate, Mr. Farley will have ‘business’ options many of his competitors do not currently have. Anything the reduces duplication will make a lot of money. I hear your emotional bias loud and clear…. but that is not how successful business operates. By way of discussion, Mr. Musk is a good example of why a business should never be all about the person rather than the product or service.

    1. Scott

      …. your deep focus on sentence structure, dilutes your comment clarity.

      1. Mike says...

        I am sorry Scott, but what is it you are trying to say?

  3. Null98115

    Consumer Reports rates much of Hyundai’s lineup – including the Kona EV – very low for reliability. Of course Ford has plenty of reliability issues as well with their ICE vehicles. It’s too early to know regarding the F150 EV. All these auto manufacturers need to get their act together and start emphasizing reliability as well as sustainability.

  4. Lurch

    It’s better looking than the current Kona, and enlarging it is a good idea, given how many CUVs around that size Hyundai/Kia sells.

    How many of you think the Escape will disappear and the Bronco Sport occupy its spot?


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