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Ford Authority

Ford Argentina Sales Down Five Percent In November 2022

Ford Argentina sales decreased five percent to 2,354 units in November 2022 compared to November 2021 results. The figures place Ford as the seventh best-selling car brand in Argentina, behind Toyota, Renault, Volkswagen, Fiat, Peugeot and Chevrolet.

Individual model sales performance was as follows:

During the first 11 months of the 2022 calendar year, Ford Argentina sales decreased six percent to 26,139 units.

Sales Results - November 2022 - Argentina - Ford

MODELNOV 2022 / NOV 2021NOVEMBER 2022NOVEMBER 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
BRONCO SPORT-23.19% 159207+25.85%1,373 1,091
ECOSPORT-33.09% 360538+16.10%4,457 3,839
F-SERIES-86.96% 323-47.16%298 564
FIESTA* 00-92.86%1 14
KA-100.00% 020-99.44%24 4,285
KUGA+1,200.00% 131+15.24%310 269
MAVERICK-10.00% 910+20,770.00%2,087 10
MONDEO-100.00% 043-93.03%14 201
MUSTANG-89.47% 219+6.12%52 49
RANGER-1.53% 1,2831,303-14.25%12,196 14,222
TERRITORY-29.07% 205289+47.13%3,387 2,302
TRANSIT+1,627.78% 31118+88.73%1,876 994
FORD TOTAL-5.16% 2,3542,482-6.32%26,139 27,901

The Ford Authority Take

After experiencing a slight increase in October, Ford Argentina sales were in the red in November. The Blue Oval brand’s intermittent behavior in the Argentine market once again tilted to the negative side last month, likely as a result of lower unit availability in dealerships.

The drop in Ford Argentina sales in November is directly related to the sales decrease of the best-selling Ford Ranger, which is manufactured locally in the Latin country. After experiencing a healthy increase over the previous month, the midsize pickup once again saw a drop in deliveries, joining the majority of Ford models.

Only the Ford Kuga and Transit were in the green in November in Argentina thanks to noteworthy four-digit increases. The most prominent of these was the Transit. Even so, the full-size van saw noticeably lower registrations than in previous months.

About The Numbers

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Comments

  1. Steve

    How much money does Ford lose being in these very small market?

    Reply
    1. RWFA

      Ford SA was losing millions per year on locally produced vehicles.

      Now that Brazilian production has been shuttered, Ford will move to a premium import strategy.

      Obviously the plan is to make money this way.

      Reply
  2. David Dickinson

    Not to worry. Ford Argentina will win it back on penalty shots!

    Reply

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