Ford Authority

Ford Australia Bids Farewell To Holden At Adelaide 500

While some of its rivals have exited the country in recent years, Ford remains committed to Australia after doing business there for more than a century, words that it backed up last year by investing $12 million in the Ford Australia Design Center. Ford Australia is also planning on launching five electrified models there by 2024, while the Ford F-150 will join the Ford Mustang Mach-E when it launches next year, too.  In terms of motorsports, a brand new Ford Mustang Supercars racer recently made its debut at the Bathurst 1000 in Australia, though another race in that country – the Adelaide 500, which took place this past weekend – marked the end of The Blue Oval’s long-standing rivalry with Holden.

The Ford versus Holden motorsports rivalry dates all the way back to 1960, when the very first race in the Australian Touring Car Championship took place. Both brands also did battle in the showroom, as the Ford Falcon and Holden Commodore took turns atop Australia’s sales charts until Holden folded in 2020 when its parent company and FoMoCo’s cross-town rival – General Motors – decided to end its operations in that country.

“Ford versus Holden has been the central story of Australian Motorsport for six decades, and it’s a major moment in history to see that story come to an end this weekend,” Ford Australia President and CEO Andrew Birkic. “We’re proud of the battles across the eras, and will always remember those key rivalries – Geoghagan v Beechey, Moffat and Johnson v Brock, Ambrose v Skaife, McLaughlin v Van Gisbergen.”

Adelaide marked the end of the 2022 Supercars Championship, as well as the end of this particular era. However, while Holden won’t be around next year, Ford will field a number of teams in the 2023 season – Dick Johnson Racing, Tickford Racing, Grove Racing, Blanchard Racing Team and Walkinshaw Andretti United – each piloting the automaker’s new Gen 3 racer, based on the seventh-gen S650 Mustang.

We’ll have more on Ford Australia soon, so be sure and subscribe to Ford Authority for non-stop Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Samurai

    As much as I am a Ford fan, I was shocked and disappointed that Holden is no more. It was an amazing brand for what it offered, the Commodore, the Ute, the Monaro, so many great cars now gone because GM had to screw up another business decision. RIP Holden, you were a true Aussie car company.

  2. blksn8k

    The Holden name may have gone away but Chevrolet Racing will still be fielding the Camaro in the 2023 Supercars Championship so the rivalry continues.

    1. David Pickford

      Whilst I’m happy to see the rivalry continue its disappointing that even the Camaro’s days are numbered. It’s no longer sold here and it’s believed the current model is the final rendition of the car. I wonder if we’ll see a EV race start up?

      1. Catherine Punyanitya

        Do you still have the
        Ford Raptor?

  3. Ray

    FORD one in the end.They are still with us.Holden gone for good.


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