Ford Authority

Ford Benchmarking Genesis GV60

As Ford stares down the age of the electric vehicle, the automaker is keeping a close eye on its competition in the EV world. Ford Authority photographers have spotted quite a few rival’s EVs and hybrids in The Blue Oval’s hands, such as the Porsche Panamera Turbo S E-Hybrid, the GMC Hummer EV pickup, the Tesla Model S Plaid and the Polestar 2. Now, our photographers have confirmed that Ford is benchmarking the Genesis GV60.

This particular GV60 was spotted just outside a Ford-owned facility and sports the telltale yellow windshield sticker that indicates it belongs to FoMoCo. As a reminder, the 2023 Genesis GV60 is an electric crossover offered with a choice of two powertrain options. The first is known as Advanced AWD, capable of 314 horsepower from its dual motor setup and an estimated 248 miles of range on a single charge. The second is the Performance AWD, which offers 429 horsepower for a 235-mile range.

Pricing for the former starts at $59,290, while the latter starts at $68,290. Genesis notes that availability of the GV60 is currently extremely limited, and is restricted to select dealers in Arizona, California, Connecticut, New Jersey, Nevada, New York, Utah and Washington.

The GV60 is capable of attaining 60 miles of range in just five minutes at a 350 kW Fast Charge station, and can recharge from 10 to 80 percent in just 18 minutes at certain charging stations. It features myriad tech such as Face Connect, which allows drivers to start the vehicle with facial recognition, negating the need for a key.

Ford has already benchmarked the GV60’s corporate cousin, the Hyundai Ioniq 5, which rivals the Mustang Mach-E. And speaking of the Mustang Mach-E, the electric crossover has also wandered across the aisle – Genesis’s parent company, Hyundai/Kia, was spotted benchmarking one back in May.

We’ll have more on this and all of Ford’s present and future competition soon, so be sure and subscribe to Ford Authority for non-stop Ford news coverage.

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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  1. Mike Says...

    Wow…. those guys build a nice looking ride.

  2. John

    It looks like every other POS on the road today. The auto industry is full on BORING now.

    1. OceanDragon

      True. But instead of complaining, how about submitting a better looking design yourself?

      1. John

        Yes, I’m sure Ford and other automakers spend the time looking through emails for user submitted designs. I do vote with my wallet, though.

  3. bbuddy

    “Pricing for the former starts at $59,290, while the latter starts at $68,290”. Yeah, sure. It’s pretty clear Ford is conceding the affordable EV concept to GM when it comes to product development. in order to try to out-Tesla The Head Twit over there in Twit-Land (Oh and by the way Elon…how’s that workin’ out for ya?) What average person can afford to drop $68k on what’s basically a clone of a boring overpriced Japanese design tailored to appeal to investment bankers, real estate sharks and brain and knee surgeons? Where is the Focus EV the market wants and needs Ford? We need the equivalent of the VW Beetle from the Blue Oval and they’re over there copying Japanese product. Pretty transparent where the priorities are. Meanwhile the Chinese are coming. They are moving into the heavy equipment market right now taking on Caterpillar on the global market for the first time in a big way, The US market for affordable EVs will be next. EVs so cheap no one will need Biden’s stinkin’ tax credit or carve outs for domestic makers under the lie of “domestically sourced”. Ford, get ready. Because the Chinese are coming. It’ll be 1973-8 all over again when they do just like when the Japanese came in with Toyotas and Hondas and stole your thunder in less than a decade.

    1. RWFA

      Difference is Farley recognizes the challenge, speaks of it and is trying to position the company for it. He has spoken of EV price wars once the market has many players.

      Ford and D3 in general in the 70’s were quite different. Arrogant. Insular. Lackluster quality. Competing against crosstown rivals while trash talking the japs.

      It’s not really he same as you paint it out to be. Yes 2nd Asian wave is coming but D3 are not discounting those competitors.

    2. OceanDragon

      BBuddy, you’re correct on many points, but need to understand one big point. Genesis is made by Hyundai/Kia which is a South Korean company. They are not Japanese which is another country. But you are correct in that the Chinese, Korean, Japanese, and now Vietnamese brands will soon overtake the the US auto companies. We have a lot to learn from their technologies. One thing we cannot learn is hard work and loyalty to a company we work for. Those are a few reasons why we no longer have any manufacturers for tv’s, cell phones, watches, microwaves, computers, etc. As a country, we need to learn how to manufacture again, or we will be at the mercy of other countries for technology…..just like we are for petroleum.

      1. Mark

        Don’t include Chinese and Vietnamese in the conversation. Chinese EVs have huge quality problems and are not safe to drive. Even the Chinese are hesitant to buy them. Don’t even mention Vietnamese. They are all talk and have no substance. They are just assembling the part from other companies. They will be bankrupt in 3 years, just like their mobile phones and gas-powered cars.

      2. David M

        Not sure about the Koreans either. They hired the rights folks from P. Schreyer to A. Biermann (now retired) to lead their design and engineering departments in recent years, but their militant labor union is anything, but … I could see why the corporate Hyundai/Kia is so eager to open US EV plants whereas the union is fiercely resistant.

  4. wmb

    I think is is a good idea to see where the competition is, how you can compete with and/or improve what they are offering, especially if they come to market before you. What is interesting, is how much tech has improved and advance in just a few short years! While the ModelS has been on the road for more then 10 tens, with just a little movement in over all technology in this regard, as more OEMs and tier one suppliers have gone involved, things have ready moved on in the past two to three years! To the point that has been mentioned here, outside of just a few high end concepts, Ford has shown very little of their future EV plans, for those of more humble means, unlike GM/Chevy. This, IMHO, is a definite failing on their part, for, outside of a few promises that they will have something for this space, they have only shown Lincoln, high dollar concepts and nothing on the Ford side. This forces potential fans to look to other brands that are on the market now, since they have nothing to look forward to from Ford. It’s clear Ford is priming Lincoln for its BEV future and maybe it, of the two needs the most use and promise for the future?! Yet, it would be nice to see what the Ford brand has for the future, regarding their more affordable EV models!


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