Ford Authority

Ford Brazil Sales Down Nine Percent In November 2022

Ford Brazil sales decreased nine percent to 1,856 units in November 2022 compared to November 2021 results.

Individual model sales performance was as follows:

During the first 11 months of the 2022 calendar year, Ford Brazil sales decreased 48 percent to 18,364 units.

Sales Results - November 2022 - Brazil - Ford

MODELNOV 2022 / NOV 2021NOVEMBER 2022NOVEMBER 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
BRONCO SPORT* 145**1,489 *
E-TRANSIT* 0**5 *
FUSION* 0**2 *
KA-90.00% 110-99.93%7 10,361
MAVERICK+58.97% 6239+3,115.38%1,254 39
MUSTANG-45.45% 1833-15.57%320 379
RANGER-20.25% 1,2841,610-30.21%12,708 18,210
TERRITORY-73.00% 54200-57.13%926 2,160
TRANSIT* 274**1,511 *
FORD TOTAL-9.29% 1,8562,046-47.77%18,364 35,158

The Ford Authority Take

After recording two consecutive months of increases, Ford Brazil sales once again slid into the red with a notable decrease in November as The Blue Oval brand continues its attempt to stabilize sales volume within its new role as a car importer in the Brazilian market.

During November, the vast majority of Ford vehicles sold in Brazil suffered significant double-digit drops, including the best-selling Ford Ranger. The midsize pickup, imported from Argentina, continues to fail to recover sales in the Brazilian market, while Ford’s line of crossovers continues to see very low sales volumes in the South American country.

The only Ford model that posted an increase in sales volume in Brazil last month was the Ford Maverick, which is celebrating its one year anniversary in that country. In addition, the Ford Transit posted one of its best sales volumes, ranking as Ford’s second best-selling nameplate in November.

About The Numbers

Further Reading & Sales Reporting

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