Entering its third model year, the sixth-generation Ford Bronco remains a highly-coveted entity among consumers, many of whom have been waiting for some time to take delivery of their new SUV. As such, the Bronco continues to command a premium over its sticker price on the new vehicle market, as well as a hefty sum used, too. Thus, it isn’t at all surprising that the Ford Bronco ranked fourth in views for new cars this past year, according to new data from CarGurus.
This information comes to us from CarGurus’ 2022 Intelligence Snapshots report, which contains all sorts of interesting data. In this case, the company determined the most-viewed new vehicles on its own site throughout the year thus far, and found that the vast majority of shoppers are interested in newer models like the Ford Maverick, which topped this particular list with a “new view ratio” of more than four – a measurement that compares a vehicle’s total views and inventory against the average new model.
Meanwhile, the Ford Bronco finished fourth with a new view ratio of just under three, placing it behind the Maverick, Chevy Camaro, and Corvette, but ahead of the Ford Mustang Mach-E, Genesis GV80, Genesis GV70, Toyota RAV4 Prime, Kia EV6, and Ford Mustang.
With 2023 Ford Bronco order banks closed to new customers, The Blue Oval is working to fill all of its outstanding orders for the rugged SUV amid heavy demand. At the moment, dealer stock remains virtually non-existent, with the vast majority of sales coming from previously-placed orders, while the Bronco also continues to be one of the top new vehicles priced over MSRP as well – around 21.6 percent or $8,697, on average.
We’ll have more on the Bronco soon, so be sure and subscribe to Ford Authority for more Ford Bronco news and non-stop Ford news coverage.
Comment
I purchased a Bronco sport 2021. Worst idea ever. Engine is failing, brakes are horrible and right turn signal makes a loud noise.