Entering its third model year, demand for the sixth-generation Ford Bronco hasn’t waved one bit, and in fact, many reservation holders are still waiting to take delivery of their new SUV. As such, dealer stock has also remained relatively scant, with the few models that are sitting on lots sporting large markups over MSRP. However, the tides are seemingly turning just a tad, as The Blue Oval’s most recent sales report indicates that the Ford Bronco dealer stock sales ratio has shifted somewhat over the past month or so.
Ford Bronco dealer stock continues to turn in just 10 days – a rate that’s stayed pretty much the same for a few months now – but 85 percent of its retail sales in November came from previously-placed orders. That last number is interesting because in September, 99 percent of all new Bronco retail sales stemmed from existing orders, a number that declined to 91 percent in October.
This shows that fewer and fewer Bronco units are arriving at dealers without preexisting buyers, which could indicate a few things – one, supply for the red-hot SUV could finally be catching up with demand, or perhaps this is simply a byproduct of ramped up production at the Michigan Assembly plant.
As Ford Authority previously reported, 2023 Ford Bronco orders aren’t open to new customers – just carryover reservation and order holders – as the automaker works to fill all of those orders, as all existing reservation holders that have not converted those reservations to orders will be required to do so for the 2023 model year. The goal is to catch up with this once-massive backlog in the 2023 model year, and judging by this data – inconclusive as it may be – the automaker might just be making progress in that regard.