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Ford Bronco Sport Sales Place Near Bottom Of Segment In Q3 2022

Ford Bronco Sport sales increased in the United States, Argentina and Canada while decreasing in Mexico during the third quarter of 2022.

Ford Bronco Sport Sales - Q3 2022 - United States

In the United States, Ford Bronco Sport deliveries totaled 21,427 units in Q3 2022, an increase of about 4 percent compared to 20,690 units sold in Q3 2021.

In the first nine months of the year, Bronco Sport sales decreased about 2 percent to 79,976 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
BRONCO SPORT +3.56% 21,427 20,690 -1.51% 79,976 81,204

Ford Bronco Sport Sales - Q3 2022 - Canada

In Canada, Ford Bronco Sport deliveries totaled 3,475 units in Q3 2022, an increase of about 109 percent compared to 1,661 units sold in Q3 2021.

In the first nine months of the year, Bronco Sport sales increased about 63 percent to 9,695 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
BRONCO SPORT +109.21% 3,475 1,661 +63.13% 9,695 5,943

Ford Bronco Sport Sales - Q3 2022 - Mexico

In Mexico, Ford Bronco Sport deliveries totaled 741 units in Q3 2022, a decrease of about 31 percent compared to 1,079 units sold in Q3 2021.

In the first nine months of the year, Bronco Sport sales increased about 32 percent to 3,084 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
BRONCO SPORT -31.33% 741 1,079 +31.57% 3,084 2,344

Ford Bronco Sport Sales - Q3 2022 - Brazil

In Brazil, Ford Bronco Sport deliveries totaled 382 units in Q3 2022.

In the first nine months of the year, Bronco Sport sales totaled 1,169 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
BRONCO SPORT * 382 * * 1,169 0

Ford Bronco Sport Sales - Q3 2022 - Argentina

In Argentina, Ford Bronco Sport deliveries totaled 348 units in Q3 2022, an increase of about 39 percent compared to 250 units sold in Q3 2021.

In the first nine months of the year, Bronco Sport sales increased about 40 percent to 1,118 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
BRONCO SPORT +39.20% 348 250 +39.92% 1,118 799

Ford Bronco Sport Sales - Q3 2022 - Colombia

In Colombia, Ford Bronco Sport deliveries totaled 96 units in Q3 2022.

In the first nine months of the year, Bronco Sport sales totaled 752 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
BRONCO SPORT * 96 * * 752 0

Competitive Sales Comparison (USA)

The four percent increase in Ford Bronco Sport sales during Q3 2022 puts The Blue Oval’s off-road-ready compact crossover in 12th place in its packed competitive segment of 17 rivals when ranked by sales volume.

The Toyota RAV4 continued to lead the segment by sales volume, posting an 11 percent increase to 102,456 units. The Honda CR-V followed in second place, down 19 percent to 62,085 sales, while the Chevy Equinox brought up third with an increase of 44 percent to 46,646 units. The Subaru Crosstrek earned fourth place with a 23 percent increase to 45,294 units, while the Nissan Rogue placed fifth thanks to a 19 percent decrease to 42,460 units.

The Hyundai Tucson placed sixth with a 28 percent increase to 41,554 units, followed by the Kia Sportage in seventh with a 47 percent increase to 37,383 sales. The Bronco Sport’s corporate cousin, the Ford Escape, placed eighth with a 35 percent increase to 35,391 units, while the Mazda CX-5 followed in ninth with a 34 percent decrease to 34,145 units. Tenth place was commanded by the Subaru Forester, down 22 percent to 28,468 units. The Volkswagen Tiguan claimed 11th, up 29 percent to 25,608 deliveries, just ahead of the Bronco Sport’s 12th-place effort. The GMC Terrain followed the Bronco Sport in 13th, up 81 percent to 17,917 units. All other competitors, including the Jeep Cherokee, Mitsubishi Outlander and Eclipse Cross, plus the Dodge Journey, each posted 12,000 sales or less.

Sales Numbers - Mainstream Compact Crossovers - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 Q3 22 SHARE Q3 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
TOYOTA RAV4 +11.06% 102,456 92,252 18% 17% -3.22% 303,341 313,447
HONDA CR-V -19.31% 62,085 76,941 11% 14% -38.41% 178,687 290,140
CHEVROLET EQUINOX +43.77% 46,646 32,444 8% 6% +8.08% 163,324 151,110
SUBARU CROSSTREK +22.90% 45,294 36,853 8% 7% +14.13% 115,344 101,067
NISSAN ROGUE -18.90% 42,460 52,358 8% 10% -44.54% 130,135 234,647
HYUNDAI TUCSON +27.74% 41,554 32,530 7% 6% +8.25% 125,625 116,047
KIA SPORTAGE +47.15% 37,383 25,404 7% 5% +13.91% 89,739 78,778
FORD ESCAPE +34.57% 35,391 26,299 6% 5% -2.22% 109,311 111,791
MAZDA CX-5 -23.65% 34,145 44,722 6% 8% -15.58% 115,949 137,343
SUBARU FORESTER -21.55% 28,468 36,289 5% 7% -39.96% 79,405 132,254
VOLKSWAGEN TIGUAN +29.03% 25,608 19,847 5% 4% -24.31% 64,336 85,000
FORD BRONCO SPORT +3.56% 21,427 20,690 4% 4% -1.51% 79,976 81,204
GMC TERRAIN +80.96% 17,917 9,901 3% 2% +51.08% 65,619 43,434
JEEP CHEROKEE -0.84% 11,495 11,592 2% 2% -60.82% 30,852 78,750
MITSUBISHI OUTLANDER -32.30% 7,178 10,602 1% 2% +43.26% 30,481 21,277
MITSUBISHI ECLIPSE CROSS +2.56% 2,649 2,583 0% 0% +20.46% 8,361 6,941
DODGE JOURNEY -97.08% 31 1,062 0% 0% -98.65% 187 13,827
TOTAL +5.60% 562,187 532,369 -15.34% 1,690,672 1,997,057

The Q3 2022 sales performance gives the Bronco Sport a four percent segment share, flat on a year-over-year basis. At the top of the board, the RAV4 commanded an 18 percent share, up one percentage point, while the CR-V accounted for 11 percent share, down three percentage points, followed by the Equinox with eight percent share, up two percentage points. The Rogue also accounted for eight percent segment segment, up one percentage point, while the Tucson and the Sportage each accounted for seven percent; the former experienced an increase of one percentage point while the latter increased two percentage points. The Escape, meanwhile, commanded six percent share, up one percentage point, as did the CX-5, down two percentage points. All other competitors, including the Ford Bronco Sport, accounted for five percent segment share or less.

It is important to note that FoMoCo now fields two vehicles in this segment: the Escape and the Bronco Sport. Combining sales of both models gives The Blue Oval 56,818 deliveries, good for 10 percent share. The performance slots The Blue Oval just behind the CR-V in terms of segment share.

Sales Numbers - Ford Mainstream Compact Crossovers - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 Q3 22 SHARE Q3 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
FORD ESCAPE +34.57% 35,391 26,299 62% 56% -2.22% 109,311 111,791
FORD BRONCO SPORT +3.56% 21,427 20,690 38% 44% -1.51% 79,976 81,204
TOTAL +20.92% 56,818 46,989 -1.92% 189,287 192,995

However, Ford’s cross-town rival, General Motors, also fields two offerings in this segment: the Chevy Equinox and GMC Terrain. The duo recorded a combined 64,563 deliveries, good for an 11 percent share, tying with the CR-V while still trailing the RAV4.

Sales Numbers - GM Mainstream Compact Crossovers - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 Q3 22 SHARE Q3 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
CHEVROLET EQUINOX +43.77% 46,646 32,444 72% 77% +8.08% 163,324 151,110
GMC TERRAIN +80.96% 17,917 9,901 28% 23% +51.08% 65,619 43,434
TOTAL +52.47% 64,563 42,345 +17.68% 228,943 194,544

Additionally, the Hyundai and Kia venture also fields two models in this space” the Hyundai Tucson and Kia Sportage. Combined deliveries of the Korean duo totaled 80,312 units for a 14 percent segment share, placing it in second, ahead of GM.

Sales Numbers - Hyundai/Kia Mainstream Compact Crossovers - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 Q3 22 SHARE Q3 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
HYUNDAI TUCSON +27.74% 41,554 32,530 53% 56% +8.25% 125,625 116,047
KIA SPORTAGE +47.15% 37,383 25,404 47% 44% +13.91% 89,739 78,778
TOTAL +36.25% 78,937 57,934 +10.54% 215,364 194,825

The compact mainstream crossover segment expanded six percent to 562,187 units in Q3 2022, meaning Ford Bronco Sport sales slightly underperformed the segment average during the quarter.

The Ford Authority Take

Ford Bronco Sport sales during the third quarter recorded healthy growth, though it seems that even this volume was constrained by ongoing supplier issues, including the well-publicized microchip shortage. Ongoing supplier issues have strained The Blue Oval’s production capacities, resulting in a scenario where there are simply not enough vehicles to satisfy consumer demand.

Additionally, the Bronco Sport continues to garner positive attention, and has been recognized as one of the fastest-selling used cars, with prices for pre-owned examples trending higher than the price tags of new models. Both elements show true market demand for the Bronco Sport.

While the Ford Bronco Sport has been recognized as an exemplary vehicle by Consumer Reports in the past, even making its recommended vehicles list and being named one of the best SUVs on the market below $30,000, the publication recently dinged the compact crossover over quality issues. CR highlighted common Bronco Sport issues such as leaky oil plugs and brake problems, although this does not seem to have had a negative impact on Ford Bronco Sport sales, at least thus far.

About The Numbers

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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Comments

  1. EcoBoost29579

    No surprise seeing as how it’s OUTRAGEOUSLY overpriced and the base model isn’t even being produced. Having 4WD standard doesn’t help.
    BUT, typical of this website, this article is a discombobulated MESS. The Bronco Sport competes in the MIDCOMPACT class, not the compact class. Same with the Crosstrek. Chevy Trailblazer, Kia Seltos, Toyota Corolla Cross, etc. Article needs a complete rewrite.

    Reply
  2. Tim

    Less quality in the vehicle = less vehicle sales.

    Reply
  3. Buy American

    Need more off road, all terrain options besides Badlands.

    Reply
  4. Gabe

    the big questions is how many where produced?

    if they made 22k and sold 21.5k then that’s good, vs if they made 25k and only sold 21.5k

    Reply
  5. tmw

    Ford needs to lower the price the Bronco Sport – it’s priced at the high end in the segment.

    Interesting the Equinox sells almost 50% more than the Escape – where as the Escape is a newer model than the Equinox.

    Reply
  6. Mrx19

    The Broncos Sport needs a serious rethink. Ditch the gasping 3 cylinder and replace it with the 4 cylinder / hybrid from the Meverick. (If you can ever get the required components) Make front wheel drive standard. While I understand it’s marketed as an light off road vehicle, many will never use it as such. Many just want the rugged looks.

    Reply
    1. DavidinSeattle

      Agreed 100%. The Bronco Sport is at the top of my new car list, but I won’t pull the trigger until it’s available in a Hybrid or EV. I’ll never purchase another ICE vehicle again.

      Reply
    2. David Dickinson II

      I think you are spot on. The market for this vehicle screams for a hybrid front-wheel drive.

      Reply
  7. Michael Bol

    Most people won’t have major issues, but when a certain percentage do, it becomes an unreliable vehicle. This Ford product, and others, have exceeded that percentage

    Reply
  8. Rich

    I am not sure I put Ford Bronco Sport in the same category as the Rav4 and CRV and all other “egg shaped” paved road SUVs. As stated above, give it more horsepower and allow for hybrid/phev options and I think it will do fine. Driving into Philly the other day I saw many Bronco Sports parked all over the place.

    Reply
  9. Tom

    Eco29575. You are 100% right. Ford can’t get allocation to dealers. Ford raised pricing thousands since intro (Ford shoring up prices for next stock hit) Dealers do not have inventory. Ford lease programs suck. (Ford creating profit for Ford Credit) Credit unions not much better payment with Equinox much lower monthly payment. Thank god for Ford the RAV 4 monthly lease payment on a similarly equipped to a B/Sport is also priced too high. Then there is quality. Never have seen quality so bad as in the last few years. Just gets worse. Meanwhile, Chris Farley’s cousin should move out of Dearborn and go live in a van near the river. Stop misdirecting media against Dealers. It’s your fault. Pure misdirection and mismanagement.

    Reply
  10. Oleh Dub

    Farley is too busy playing Boy-Racer to pay attention to product quality. Ford continues to suffer glitches that don’t seem to affect others . Electric powered curb feelers will be ever replace a solid reliable platform…..pay attention to keeping the basics right…you might get as good as Toyota . Or…get Mullaley back

    Reply
  11. Eugene Singer

    Need to offer the four-cylinder Turbo in all models

    Reply
  12. Pat

    Shouldn’t Jeep Compass be listed in second spot behind the RAV4 in sales numbers? Not sure how accurate these numbers are but another article had the Compass 2022 Q2 sales at 50k. Poor forgotten Jeep Compass. 🙁

    Reply
  13. Tom

    Funny thing, Ford used to stand behind their products. If lemon law – 3 strikes or 30 days in Service – Ford would process a RAV, vehicle repurchase. Now under Farley, No Customer Service. Instead of getting a Customer back into a Ford…Disgruntled Customer’s face lack of involvement by Ford. Great way to sell Toyotas. Sell crap and then flush the client’s remedy. Then, ‘everything is blamed on CoVid’. Ford credit extended and deferred payments for over 9 months, sometimes a year. So, Lessee is out of warranty, paying an astronomical fee, state taxes, lost of some rebates. What good did that do the Customer? Seemingly, each Customer wasn’t explained the repercussions . Now mad clients, lost of future sales. Sometimes, you just need to let people cut their costs and if they can’t afford their lifestyle, go Bankrupt. Not grab what they think is a ‘no brained’. Meanwhile, took those stimulus checks and bought TV, computers, and everything else Amazon. Then , ford leaves it to the Dealership to work it out – at programs that raised the lease payment 25% or much more. And, that’s before getting the renewal lease out of their hole.

    Reply
  14. Snark Twain

    These rankings are based on the Mainstream C-Segment Crossovers. The Bronco Sport and the Escape are both C-Segment Crossovers.

    If you rank all of these C-Segment Crossovers by manufacturers it would be Toyota at 18%, Honda 11%, and Ford just beneath at 10%.

    The Subaru Crosstrek is a B-segment Crossover (subcompact).

    Reply
  15. JB

    I am looking to replace my 2011 Escape at some point in the not too distant future.

    The Bronco Sport Badlands not only looks great, but also ticks most of the boxes for me with regards to a viable replacement. I love the 4WD as opposed to the AWD.

    I love the fact that it looks like a little truck, as opposed to a “soccer mom mobile.” It is one of the few SUV’s left that has a rear glass panel that opens without having to open the entire rear door. (Bronco, Wrangler, and 4Runner.)

    There is one MAJOR problem holding me back – and that’s the STORAGE SPACE.

    The Badlands has 60.6 cubic feet of storage space, while my 11 escape has 67.2. I use nearly all of the space in my Escape as it is. Half the time the seat is folded down, dog crate, and all of the gear that goes along with a working/ competition dog.

    While 6.7 cubic feet may not seem like a lot of difference, the Bronco Sport is also a few inches narrower in the rear cargo area. That means that certain basic equipment cannot fit. With the rear seat up, a basic folding camping chair cannot fit in unless it’s on an angle – which diminishes the storage even further.

    It’s a shame because I’m chomping at the bit (see what I did there?) to get one of these, but the space is a deal breaker. Regular Bronco is too big and complete overkill for my needs.

    Lastly, the interior color choice for leather seats (brown or brown) is vile. It’s even worse with the yellow or red exterior color.. What ever happened to black or gray?

    If only it were a tad bigger, it would be perfect. Instead, I’m looking to the 4Runner.

    Reply

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