Ford Bronco Sport Sales Place Near Bottom Of Segment In Q3 2022

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1. 

   Less quality in the vehicle = less vehicle sales.

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2. 

   the big questions is how many where produced?

   if they made 22k and sold 21.5k then that’s good, vs if they made 25k and only sold 21.5k

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3. 

   Ford needs to lower the price the Bronco Sport – it’s priced at the high end in the segment.

   Interesting the Equinox sells almost 50% more than the Escape – where as the Escape is a newer model than the Equinox.

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4. 

   The Broncos Sport needs a serious rethink. Ditch the gasping 3 cylinder and replace it with the 4 cylinder / hybrid from the Meverick. (If you can ever get the required components) Make front wheel drive standard. While I understand it’s marketed as an light off road vehicle, many will never use it as such. Many just want the rugged looks.

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   1. 

      Agreed 100%. The Bronco Sport is at the top of my new car list, but I won’t pull the trigger until it’s available in a Hybrid or EV. I’ll never purchase another ICE vehicle again.

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   2. 

      I think you are spot on. The market for this vehicle screams for a hybrid front-wheel drive.

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5. 

   Most people won’t have major issues, but when a certain percentage do, it becomes an unreliable vehicle. This Ford product, and others, have exceeded that percentage

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6. 

   I am not sure I put Ford Bronco Sport in the same category as the Rav4 and CRV and all other “egg shaped” paved road SUVs. As stated above, give it more horsepower and allow for hybrid/phev options and I think it will do fine. Driving into Philly the other day I saw many Bronco Sports parked all over the place.

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7. 

   Eco29575. You are 100% right. Ford can’t get allocation to dealers. Ford raised pricing thousands since intro (Ford shoring up prices for next stock hit) Dealers do not have inventory. Ford lease programs suck. (Ford creating profit for Ford Credit) Credit unions not much better payment with Equinox much lower monthly payment. Thank god for Ford the RAV 4 monthly lease payment on a similarly equipped to a B/Sport is also priced too high. Then there is quality. Never have seen quality so bad as in the last few years. Just gets worse. Meanwhile, Chris Farley’s cousin should move out of Dearborn and go live in a van near the river. Stop misdirecting media against Dealers. It’s your fault. Pure misdirection and mismanagement.

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8. 

   Farley is too busy playing Boy-Racer to pay attention to product quality. Ford continues to suffer glitches that don’t seem to affect others . Electric powered curb feelers will be ever replace a solid reliable platform…..pay attention to keeping the basics right…you might get as good as Toyota . Or…get Mullaley back

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9. 

   Need to offer the four-cylinder Turbo in all models

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10. 

    Shouldn’t Jeep Compass be listed in second spot behind the RAV4 in sales numbers? Not sure how accurate these numbers are but another article had the Compass 2022 Q2 sales at 50k. Poor forgotten Jeep Compass. 🙁

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11. 

    Funny thing, Ford used to stand behind their products. If lemon law – 3 strikes or 30 days in Service – Ford would process a RAV, vehicle repurchase. Now under Farley, No Customer Service. Instead of getting a Customer back into a Ford…Disgruntled Customer’s face lack of involvement by Ford. Great way to sell Toyotas. Sell crap and then flush the client’s remedy. Then, ‘everything is blamed on CoVid’. Ford credit extended and deferred payments for over 9 months, sometimes a year. So, Lessee is out of warranty, paying an astronomical fee, state taxes, lost of some rebates. What good did that do the Customer? Seemingly, each Customer wasn’t explained the repercussions . Now mad clients, lost of future sales. Sometimes, you just need to let people cut their costs and if they can’t afford their lifestyle, go Bankrupt. Not grab what they think is a ‘no brained’. Meanwhile, took those stimulus checks and bought TV, computers, and everything else Amazon. Then , ford leaves it to the Dealership to work it out – at programs that raised the lease payment 25% or much more. And, that’s before getting the renewal lease out of their hole.

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12. 

    These rankings are based on the Mainstream C-Segment Crossovers. The Bronco Sport and the Escape are both C-Segment Crossovers.

    If you rank all of these C-Segment Crossovers by manufacturers it would be Toyota at 18%, Honda 11%, and Ford just beneath at 10%.

    The Subaru Crosstrek is a B-segment Crossover (subcompact).

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13. 

    I am looking to replace my 2011 Escape at some point in the not too distant future.

    The Bronco Sport Badlands not only looks great, but also ticks most of the boxes for me with regards to a viable replacement. I love the 4WD as opposed to the AWD.

    I love the fact that it looks like a little truck, as opposed to a “soccer mom mobile.” It is one of the few SUV’s left that has a rear glass panel that opens without having to open the entire rear door. (Bronco, Wrangler, and 4Runner.)

    There is one MAJOR problem holding me back – and that’s the STORAGE SPACE.

    The Badlands has 60.6 cubic feet of storage space, while my 11 escape has 67.2. I use nearly all of the space in my Escape as it is. Half the time the seat is folded down, dog crate, and all of the gear that goes along with a working/ competition dog.

    While 6.7 cubic feet may not seem like a lot of difference, the Bronco Sport is also a few inches narrower in the rear cargo area. That means that certain basic equipment cannot fit. With the rear seat up, a basic folding camping chair cannot fit in unless it’s on an angle – which diminishes the storage even further.

    It’s a shame because I’m chomping at the bit (see what I did there?) to get one of these, but the space is a deal breaker. Regular Bronco is too big and complete overkill for my needs.

    Lastly, the interior color choice for leather seats (brown or brown) is vile. It’s even worse with the yellow or red exterior color.. What ever happened to black or gray?

    If only it were a tad bigger, it would be perfect. Instead, I’m looking to the 4Runner.

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