Ford Authority

Ford Drive Trademark Filing Hints At EV Charger Branding

Ford Motor Company has filed to trademark Ford Drive with the United States Patent and Trademark Office, Ford Authority has learned.

Filed on March 2nd, 2022, and assigned serial number 97292116, the application contains the goods and services description of “computer software for the operation, control, maintenance, and management of vehicles, autonomous vehicles and vehicle components, namely, computer software: for collecting, tracking, analyzing, and reporting data and information in the field of electric vehicles and autonomous vehicles, for safety and driving assistant system for mobile vehicles comprised of electronic proximity sensors and switches, cameras, integrated circuits and display monitors for the purpose of imaging processing.”

Additionally, this trademark also covers the goods and services categories of “providing business analysis and business strategic planning purposes in the autonomous vehicle technology industry,” “charging station services for electric vehicles; battery charging services; repair and maintenance of vehicles; fleet management services in the nature of maintenance of fleet vehicles,” “providing transport information via a website, transport of persons and goods control, arranging and organizing transport for persons and goods; arranging transport for persons and goods for others; providing temporary use of non-downloadable software for the operation, control, maintenance, and management of vehicles, autonomous vehicles and vehicle components; leasing of vehicles; rental services of vehicles,” and “software as a service services; for the operation, control, maintenance, and management of vehicles, autonomous vehicles, and vehicle components.”

The Ford Authority Take

Ford has filed a number of trademarks related to its all-electric vehicle push in recent months, including one for Ford Model e – which wound up becoming the official name for the automaker’s entire EV division – along with IonBoost – a name for its next-generation batteries, and Fastor Charge, which could have been the new name for Ford’s charging network, though this trademark has since been abandoned. Now, this new trademark filing for Ford Drive might just be the replacement for that latter moniker.

It seems as if Ford is undecided on what it will eventually name its ever-expanding line of EV chargers, which is currently known as the BlueOval Charging Network. However, aside from potentially naming it Ford Drive, this trademark filing hints at many other possible uses for that name, including in the fields of computer software, autonomous vehicles, fleet management, rentals, leases, and much, much more.

It’s also possible that Ford Drive could be used to name the fast chargers that will be installed at dealers that opted in for the Model e Certified program – a big part of the forthcoming investment those dealers must make in order to qualify for the program. With the majority of those entities opting for the top tier Model e Certified Elite program, there figures to be a large influx of those chargers rolling out in the coming years, too.

We’ll have more on this and all of Ford’s trademark filings soon, so be sure and subscribe to Ford Authority for the latest Ford trademark news, Ford business news, and non-stop Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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