mobile-menu-icon
Ford Authority

Ford E-Transit Segment Share Shrunk A Bit In November

Since its launch, the Ford E-Transit has dominated the small yet growing EV van segment by a large margin, proving to be a popular addition to more than one commercial and government fleet across the globe. Much of the E-Transit’s appeal comes from the savings its offers in terms of fuel and maintenance costs, coupled with the same utilitarian nature as its ICE-powered counterparts. However, Ford E-Transit segment share shrunk just a bit in November, according to The Blue Oval’s latest sales report.

In November, the Ford E-Transit held an 80 percent market share with a total of 654 sales and 5,811 units sold year to date. That’s a bit lower than the 90 percent market share the EV van held merely a couple of months ago, though this isn’t a surprise given the fact that other all-electric models in this segment are just beginning to find their footing.

The E-Transit became the best-selling EV van in America in April – the first month FoMoCo released sales figures for the model – and it proceeded to hold onto that title in June and the entirety of Q2 as well. The EV van held a 90 percent market share in September as Ford sold 449 units, following that up with 770 sales in October. Thus far, most customers are mostly opting for medium and low-roof configurations, which are typically used to make urban deliveries. This provides a competitive advantage for Ford as well, as its competition – at least as of now – doesn’t offer quite as many configurations as the E-Transit, which gives fleet customers far more options in that regard.

Meanwhile, the E-Transit continues to pick up orders from all sorts of commercial fleet customers, including DHL Express – which recently placed an order for 45 electrified cargo vans, while its parent company – Deutsche Post DHL Group, has ordered 2,000 units of the all-electric van for its global operations as well.

We’ll have more on the E-Transit soon, so be sure and subscribe to Ford Authority for the latest Ford Transit news and non-stop Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.

Comments

  1. Travis

    Of course, the EV buyer pool is tiny by comparison, not only will it fizzle but it is already turning Farley’s investments in EVs upside down. We had to refresh our fleet recently and went with ICE. Influenced two of my colleagues to do the same since operating costs were much lower.

    Reply
  2. Bob

    Looks like the 5811 people, that had a very specific use for them, got theirs. From now on out the numbers won’t be quite as big, to put it nicely.
    If this was an ICE vehicle, you’d see incentives of rebates or interest rates. No chance of Ford applying them on an EV.

    Reply

Leave a comment

Cancel