Since its launch, the Ford E-Transit has dominated the small yet growing EV van segment by a large margin, proving to be a popular addition to more than one commercial and government fleet across the globe. Much of the E-Transit’s appeal comes from the savings its offers in terms of fuel and maintenance costs, coupled with the same utilitarian nature as its ICE-powered counterparts. However, Ford E-Transit segment share shrunk just a bit in November, according to The Blue Oval’s latest sales report.
In November, the Ford E-Transit held an 80 percent market share with a total of 654 sales and 5,811 units sold year to date. That’s a bit lower than the 90 percent market share the EV van held merely a couple of months ago, though this isn’t a surprise given the fact that other all-electric models in this segment are just beginning to find their footing.
The E-Transit became the best-selling EV van in America in April – the first month FoMoCo released sales figures for the model – and it proceeded to hold onto that title in June and the entirety of Q2 as well. The EV van held a 90 percent market share in September as Ford sold 449 units, following that up with 770 sales in October. Thus far, most customers are mostly opting for medium and low-roof configurations, which are typically used to make urban deliveries. This provides a competitive advantage for Ford as well, as its competition – at least as of now – doesn’t offer quite as many configurations as the E-Transit, which gives fleet customers far more options in that regard.
Meanwhile, the E-Transit continues to pick up orders from all sorts of commercial fleet customers, including DHL Express – which recently placed an order for 45 electrified cargo vans, while its parent company – Deutsche Post DHL Group, has ordered 2,000 units of the all-electric van for its global operations as well.