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Ford Authority

Ford Edge Sales Deliver Segment Share Growth During Q3 2022

Ford Edge sales increased in the United States and Mexico but decreased in Canada during the third quarter of 2022.

Ford Edge Sales - Q3 2022 - United States

In the United States, Ford Edge deliveries totaled 16,170 units in Q3 2022, an increase of about 4 percent compared to 15,596 units sold in Q3 2021.

In the first nine months of the year, Edge sales increased about 23 percent to 67,623 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
EDGE +3.68% 16,170 15,596 +23.06% 67,623 54,951

Ford Edge Sales - Q3 2022 - Canada

In Canada, Ford Edge deliveries totaled 3,354 units in Q3 2022, a decrease of about 2 percent compared to 3,411 units sold in Q3 2021.

In the first nine months of the year, Edge sales increased about 30 percent to 10,924 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
EDGE -1.67% 3,354 3,411 +30.36% 10,924 8,380

Ford Edge Sales - Q3 2022 - Mexico

In Mexico, Ford Edge deliveries totaled 139 units in Q3 2022, an increase of about 209 percent compared to 45 units sold in Q3 2021.

In the first nine months of the year, Edge sales increased about 57 percent to 295 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
EDGE +208.89% 139 45 +56.91% 295 188

Ford Edge Sales - Q3 2022 - Colombia

In Colombia, Ford Edge deliveries totaled 95 units in Q3 2022.

In the first nine months of the year, Edge sales totaled 234 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
EDGE * 95 * * 234 0

Competitive Sales Comparison (USA)

Ford Edge sales saw a modest four percent increase to 16,170 units during the third quarter of 2022 in the U.S., dropping the midsize crossover to 13th place in its packed segment of 20 models.

The Edge’s corporate cousin, the Ford Explorer, maintained first place with a 27 percent jump to 53,326 units. The Toyota Highlander earned second despite a 26 percent slip to 47,048 units, followed by the Jeep Grand Cherokee in third, with sales decreasing 53 percent to 38,176 units. Note that the Grand Cherokee now consists of two models – a two-row (an Edge rival) and three-row (an Explorer rival). The Hyundai Santa Fe scored fourth place with a six percent growth to 28,234 units, while the Honda Pilot snagged fifth place with a 28 percent drop to 27,517 units.

The Volkswagen Atlas – now comprised of the three-row Atlas and two-row Atlas Cross – took sixth with a 13 percent increase to 25,787 units. It was followed by the Kia Sorento in seventh, up 83 percent to 25,555 units, and the Kia Telluride in eighth, flat year-over-year at 25,403 units. The Chevy Traverse saw a dramatic 136 percent increase in sales to 25,388 units for ninth place, while the Hyundai Palisade claimed tenth, down five percent to 20,119 units. The rest of the segment, including the Edge, sold less than 20,000 units each.

Sales Numbers - Midsize & Full-Size Mainstream Crossovers - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 Q3 22 SHARE Q3 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
FORD EXPLORER +27.17% 53,326 41,933 12% 9% -2.45% 156,243 160,174
TOYOTA HIGHLANDER -25.54% 47,048 63,184 11% 13% -20.77% 164,451 207,564
JEEP GRAND CHEROKEE -53.28% 38,176 81,704 9% 17% -9.06% 172,545 189,727
HYUNDAI SANTA FE +6.36% 28,234 26,546 6% 5% -3.93% 86,129 89,656
HONDA PILOT -27.79% 27,517 38,107 6% 8% -35.51% 73,952 114,667
VOLKSWAGEN ATLAS +12.52% 25,787 22,918 6% 5% -28.68% 66,199 92,815
KIA SORENTO +83.30% 25,555 13,942 6% 3% +3.77% 64,600 62,255
KIA TELLURIDE +0.46% 25,403 25,286 6% 5% +2.22% 72,296 70,724
CHEVROLET TRAVERSE +135.79% 25,388 10,767 6% 2% -26.01% 69,694 94,198
HYUNDAI PALISADE -4.97% 20,119 21,172 4% 4% -1.42% 63,756 64,673
DODGE DURANGO +31.61% 19,104 14,516 4% 3% -25.29% 39,543 52,931
CHEVROLET BLAZER +67.03% 17,511 10,484 4% 2% +0.55% 50,615 50,339
FORD EDGE +3.68% 16,170 15,596 4% 3% +23.06% 67,623 54,951
SUBARU ASCENT +2.87% 15,091 14,670 3% 3% +6.92% 46,022 43,043
GMC ACADIA +52.33% 14,406 9,457 3% 2% -29.83% 39,072 55,679
NISSAN PATHFINDER -13.23% 13,304 15,333 3% 3% +30.11% 37,582 28,885
HONDA PASSPORT -31.40% 10,509 15,320 2% 3% -27.14% 30,611 42,014
MAZDA CX-9 -14.59% 7,289 8,534 2% 2% -18.51% 23,469 28,799
MITSUBISHI OUTLANDER -32.30% 7,178 10,602 2% 2% +43.26% 30,481 21,277
NISSAN MURANO -54.53% 5,578 12,268 1% 3% -43.04% 22,377 39,287
TOYOTA VENZA -69.54% 4,465 14,659 1% 3% -54.19% 23,131 50,493
TOTAL -8.18% 447,158 486,998 -13.24% 1,400,391 1,614,151

From a segment share standpoint, the Edge accounted for four percent segment share, up one percentage point year-over-year. The Explorer claimed 12 percent, up three percentage points, while the Highlander accounted for 11 percent, down two percentage points. The Grand Cherokee claimed nine percent segment share, down eight percentage points. All other segment contenders posted six percent or less in segment share.

The mainstream mid- and full-size crossover segment decreased an average of eight percent to 447,158 units in Q3 2022, meaning that the Edge outperformed the segment average.

The Ford Authority Take

The ongoing growth in Ford Edge sales can be attributed to the improved availability of the midsize crossover as Ford continues to navigate a very challenging supply market.

As a reminder, the 2021 Ford Edge was given various updates, such as a significantly larger infotainment screen and a revised transmission on the high-performance Edge ST model. For the 2022 model year, Ford dropped all front-wheel drive configurations of the Edge, as Ford Authority was first to report, meaning that the midsizer is now only available with all-wheel drive. Additionally, the 2022 Edge also saw the addition of the Black Appearance Package.

However, the future of the midsize crossover is up in the air. Currently, the Edge is assembled at the Ford Oakville Assembly Plant for North America. In 2020, The Blue Oval and the Canadian auto union, Unifor, reached an agreement that will see the facility will be retooled to produce five new electric vehicles starting in 2025. That scenario leaves the Edge without its current production facility.

Meanwhile, a next-generation Ford Edge recently leaked in China, but it’s currently unclear if this model will make its way to North America.

Next-gen Ford Edge for China

Subscribe to Ford Authority for more Ford Edge news, and around-the-clock Ford news coverage.

About The Numbers

  • All percent change figures compared to Ford Edge sales in Q3 2021, unless noted otherwise
  • In the United States, there were 77 selling days for Q3 2022 and 77 selling days for Q3 2021

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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Comments

  1. Drew Ford Retiree

    It’d be more appropriate to compare the Edge sales performance versus other 2-row CD class utes… Blazer, Venza, Passport, Murano, and 2-row versions of Grand Cherokee, Santa Fe, Sorento, and Outlander (if 2-row versions of the last 3 really exist).

    Reply
  2. Gary

    I do not understand what Ford is doing. Their quality has become one of the worst in the industry. They can’t seem to produce the vehicles people want. The one car with decent quality, the Edge is being discontinued. They have no cars to sell anymore. The Explorer which was redesigned in 2020 which should have been great is on the do not buy list in most reviews due to quality issues. I thought when Hackett was replaced things would get better but they seem to be recalling more vehicles than any other auto maker. Its very disappointing to see this and because of the terrible quality and not keeping their cars up to date in the US instead of China my current Ford just may be my last

    Reply
  3. Anonymous

    Santa Fe is only available as a 2-row. Sorento and Outlander are only 3-row.

    The VW Atlas Cross Sport is also a true competitor, since it is 2-row only compared to the standard Atlas which is 3-row.

    Reply
  4. Charles Georgoudis

    I also don’t understand what Ford is trying to accomplish by discontinuing the Edge. I’m in the market for a new vehicle and I’ve been a loyal Ford man for many years, but here lately I’m getting the feeling that my patronage isn’t any longer wanted. I’ve been looking to replace my 2002 Taurus, which has been a very faithful and dependable vehicle since I bought it new, with something similar, but what does Ford offer that’s close? The soon to be discontinued EDGE? I don’t need a pick-up, I’ve already got an F-150 and I don’t particularly want a vehicle that is on a death watch. I want a V6, but finding a Ford model equipped with that engine will cost me a small fortune. I’m not particularly pleased with the Eco-boost engines because of their record for failure. I can’t see buying an expensive and heavy Explorer because it’s base engine is a 4 cylinder Eco-Boost power plant. The philosophy of small displacement powerplants being forced to produce high horsepower may be a good idea on the race track, but it’s a bad idea in a street driven scenario. I just don’t want to invest tens of thousands of dollars for a vehicle that’s powered by an engine that’s sitting on the ragged edge of force-fed destruction. I really don’t know if I can be a faithful Ford customer any longer. It’s been fifty years of Fords only, now what? There just isn’t anything that interests me without having to spend a small fortune for a vehicle that is more a truck than a car that’s actually too bulky and large for my family’s liking. I want a car that’s larger than a Mustang, more like my good old Taurus. Ford, you’re messing things up and it’s going to be costly for you in more ways than one.

    Reply
  5. Nancy

    I think discontinuing the Ford Edge is a big mistake. I’m driving my third new Edge and the 2022 is the best yet. It is much more comfortable than an Escape and not so bulky to drive as the Explorer. If you don’t keep the Edge I’m afraid I’ll have to look farther than Ford for for my next new vehicle.

    Reply

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