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Ford Authority

Ford Escape Sales Claim Eighth Place In Segment During Q3 2022

Ford Escape sales increased in the United States, Argentina and Mexico during Q3 2022.

  • Note that the Escape is sold as the Kuga in various international markets.

Ford Escape Sales - Q3 2022 - United States

In the United States, Ford Escape deliveries totaled 35,391 units in Q3 2022, an increase of about 35 percent compared to 26,299 units sold in Q3 2021.

In the first nine months of the year, Escape sales decreased about 2 percent to 109,311 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
ESCAPE +34.57% 35,391 26,299 -2.22% 109,311 111,791

Ford Escape Sales - Q3 2022 - Canada

In Canada, Ford Escape deliveries totaled 6,367 units in Q3 2022, a decrease of about 25 percent compared to 8,508 units sold in Q3 2021.

In the first nine months of the year, Escape sales decreased about 5 percent to 19,800 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
ESCAPE -25.16% 6,367 8,508 -5.11% 19,800 20,866

Ford Escape Sales - Q3 2022 - Mexico

In Mexico, Ford Escape deliveries totaled 1,043 units in Q3 2022, an increase of about 108 percent compared to 502 units sold in Q3 2021.

In the first nine months of the year, Escape sales increased about 131 percent to 2,321 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
ESCAPE +107.77% 1,043 502 +131.18% 2,321 1,004

Ford Escape Sales - Q3 2022 - Colombia

In Colombia, Ford Escape deliveries totaled 792 units in Q3 2022, an increase of about 211 percent compared to 255 units sold in Q3 2021.

In the first nine months of the year, Escape sales totaled 1,457 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
ESCAPE +210.59% 792 255 * 1,457 0

Ford Kuga Sales - Q3 2022 - Argentina

In Argentina, Ford Kuga deliveries totaled 120 units in Q3 2022, an increase of about 122 percent compared to 54 units sold in Q3 2021.

In the first nine months of the year, Kuga sales increased about 2 percent to 271 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
KUGA +122.22% 120 54 +1.88% 271 266

Competitive Sales Comparison (USA)

The 35 percent uptick to 35,391 units of Ford Escape sales during Q3 2022 puts The Blue Oval’s compact crossover in eighth place in its segment when ranked by sales volume.

The segment was led by the Toyota RAV4, which saw sales grow 11 percent to 102,456 units. Second place was earned by the Honda CR-V, which saw a 20 percent decrease in sales to 58,579 units. The Chevy Equinox placed third, increasing 46 percent to 56,036 units while the Subaru Crosstrek took fourth with an uptick of 23 percent to 45,294 units. The Nissan Rogue took fifth, down 19 percent to 42,460 units, followed by the Hyundai Tucson with 39,655 deliveries as sales slipped 28 percent. The Kia Sportage placed seventh, up 47 percent to 37,383 units, followed by the Escape. All other contenders posted less than 35,000 sales apiece.

Sales Numbers - Mainstream C-Segment Crossovers - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 Q3 22 SHARE Q3 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
TOYOTA RAV4 +11.06% 102,456 92,252 18% 17% -3.22% 303,341 313,447
HONDA CR-V -19.31% 62,085 76,941 11% 14% -38.41% 178,687 290,140
CHEVROLET EQUINOX +43.77% 46,646 32,444 8% 6% +8.08% 163,324 151,110
SUBARU CROSSTREK +22.90% 45,294 36,853 8% 7% +14.13% 115,344 101,067
NISSAN ROGUE -18.90% 42,460 52,358 8% 10% -44.54% 130,135 234,647
HYUNDAI TUCSON +27.74% 41,554 32,530 7% 6% +8.25% 125,625 116,047
KIA SPORTAGE +47.15% 37,383 25,404 7% 5% +13.91% 89,739 78,778
FORD ESCAPE +34.57% 35,391 26,299 6% 5% -2.22% 109,311 111,791
MAZDA CX-5 -23.65% 34,145 44,722 6% 8% -15.58% 115,949 137,343
SUBARU FORESTER -21.55% 28,468 36,289 5% 7% -39.96% 79,405 132,254
VOLKSWAGEN TIGUAN +29.03% 25,608 19,847 5% 4% -24.31% 64,336 85,000
FORD BRONCO SPORT +3.56% 21,427 20,690 4% 4% -1.51% 79,976 81,204
GMC TERRAIN +80.96% 17,917 9,901 3% 2% +51.08% 65,619 43,434
JEEP CHEROKEE -0.84% 11,495 11,592 2% 2% -60.82% 30,852 78,750
MITSUBISHI OUTLANDER -32.30% 7,178 10,602 1% 2% +43.26% 30,481 21,277
MITSUBISHI ECLIPSE CROSS +2.56% 2,649 2,583 0% 0% +20.46% 8,361 6,941
DODGE JOURNEY -97.08% 31 1,062 0% 0% -98.65% 187 13,827
TOTAL +5.60% 562,187 532,369 -15.34% 1,690,672 1,997,057

From a segment share standpoint, Ford Escape sales commanded six percent, up one percentage point year-over-year. The seven percent segment share figure amounts to one third of the 18 percent share commanded by the segment-leading RAV4, which gained one percentage point from Q3 2021. In second place, the CR-V claimed 11 percent, down three percentage points, while the Equinox saw an eight percent share, up two percentage points. The Crosstrek earned eight percent, up one percentage point from the year-ago quarter. All other contenders, including the Escape, posted seven percent segment share or less.

It is also worth noting that Ford now fields two vehicles in this segment: the Escape and the Bronco Sport. The latter held a five percent segment share, up one percentage point over last year’s results. Combining sales of both models gives The Blue Oval 56,818 deliveries, good for a 10 percent segment share. While that exceeds the six percent segment share held by the Escape alone, it still trails the dominant 18 percent share held by the RAV4.

Sales Numbers - Ford Mainstream Compact Crossovers - Q3 2022 - United States

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 Q3 22 SHARE Q3 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
FORD ESCAPE +34.57% 35,391 26,299 62% 56% -2.22% 109,311 111,791
FORD BRONCO SPORT +3.56% 21,427 20,690 38% 44% -1.51% 79,976 81,204
TOTAL +20.92% 56,818 46,989 -1.92% 189,287 192,995

The compact mainstream crossover segment expanded six percent to 562,187 units in Q3 2022, meaning Ford Escape sales outperformed the segment average during the quarter.

The Ford Authority Take

The notable increase in Ford Escape sales during Q3 2022 is certainly encouraging, though the fact that the results placed it mid-pack isn’t anything to write home about just yet. In fact, the current, fourth-generation Escape has been facing declining sales since its launch, but Ford tells us that this was all part of its plan.

In the meantime, the refreshed 2023 Ford Escape brings a host of updates to the crossover, including a revamped trim level lineup that now consists of Base, Active, PHEV, ST-Line and Platinum levels. The ST-Line brings a sportier look to the crossover, including a black mesh grille, rear-wing spoiler and monochromatic exterior with matching painted surfaces. The 2023 Escape continues to be powered by the Ford 1.5L I3 EcoBoost or the more powerful Ford 2.0L I4 EcoBoost. The the hybrid and plug-in hybrid variants of the 2.5L I4 also continue to be offered. The new model also features the Fully Networked Vehicle (FNV) electrical architecture.

About the Numbers

  • All percent change figures compared to Ford Escape sales for Q3 2021, unless noted otherwise
  • In the United States, there were 77 selling days in Q3 2022 and 77 selling days in Q3 2021
Ford Motor Company Q3 2022 sales reports:

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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Comments

  1. Ross

    Ford seriously need to focus on their on road SUV’s. They’re killing it with the off-road vehicles but with the exception of the Maverick they’re getting killed

    Reply
  2. Bruce Holberg

    Ford can offer all the excuses they want, but they’re getting their clock cleaned. Look at the nameplates that are outselling them. Chevy, which presumably has the same supply chain problems, is kicking their butt. The consumers have spoken, but Ford isn’t listening. Ford stock is off 45.31% year to date. Sure was fun watching Farley learning how to drift, though.

    Reply
  3. EcoBoost29579

    For a fan-based site, the quality of the articles can often be middling and this is a great example. Baffling, TBH.
    The Crosstrek and the Bronco Sport are NOT in the compact class. I keep saying this over and over and it’s summarily ignored. But it’s true. They are in a class LOWER, the newly named midcompact class (which is a class above the subcompact class that the EcoSport competed in). I think the Eclipse Cross is also, but not certain of that.

    Reply

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