Ford Authority

Ford F-150 Lightning Among Top Considered Electrified Cars

Since its launch, the Ford F-150 Lightning hit the ground running and has been routinely recognized as one of the top considered electric vehicles. It made the Autolist 2022 EV Truck Study’s top choice for EV pickups, and was recognized as the most-considered electric truck in the first quarter of 2022 and then again in the second quarter. Unsurprisingly, Kelley Blue Book is one again reporting that the F-150 Lightning is one of the most considered electrified vehicles by car shoppers, according to its quarterly Brand Watch report.

The Ford F-150 Lightning was the eighth most-considered electrified vehicle in Q3 2022, outranking the Toyota Prius and Chevy Bolt EV. The F-150 Lightning was one of just three pure electric vehicles to make the cut. Aside from the Bolt EV, the Tesla Model 3 was also recognized, which was ranked third. All other competitors feature hybrid powertrains as opposed to purely electric. The F-150 Lightning was also the only EV pickup that was featured on the list.

The Toyota RAV4 Hybrid and the Honda CR-V hybrid were ranked first and second, with the Model 3 in third. Fourth was the Toyota Highlander Hybrid, and fifth place went to the F-150 Lightning’s corporate cousin, the Ford Maverick hybrid. Sixth was the Honda Accord hybrid, followed by the Toyota Camry hybrid in seventh overall.

In total, 27 percent of new vehicle shoppers last quarter considered electric vehicles, which is just shy of the 28 percent peak observed in Q4 2021.

In the broader scheme of things, The Blue Oval fared well when it came to brand consideration. In fact, Ford ranked second in consideration among non-luxury buyers last quarter, trailing behind Toyota and barely outperforming crosstown rival Chevy, according to the Q3 Brand Watch report.

We’ll have more on the F-150 Lightning soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series newsFord F-150 newsF-150 Lightning news, and continuous Ford news coverage.

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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  1. Steve

    People I have talked to who bought one of these are sorry they purchases an electric truck. These F150’s weigh 6,000 pounds, the same as a F350. Add any amount of payload or a trailer and it’s range is cut in half and becomes unacceptable. Better stick to gas trucks that are able to do the job they were built for.

    1. RWFA

      LoL. To big gas motor head Steve there is only one duty cycle for every truck so you only need one kind truck.


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