With Ford of Europe set to transition its entire passenger vehicle lineup to EVs by 2030 or sooner and seven new all-electric models on the way by 2024, the writing has quite literally been on the wall for the automaker’s slower-selling passenger car lineup for some time now. As Ford Authority reported back in June, The Blue Oval had already cut back 2022 Ford Focus production amid numerous supply chain issues, and the Ford Saarlouis Assembly plant in Germany – which builds the Focus – is slated to cease production altogether in 2025, though the Focus is also built in China and Taiwan. Then came news that the future of the Focus ST and Fiesta ST was unclear this past September, while the Fiesta was then officially canceled in October. Now, the Ford Focus is also set to be discontinued, according to Automotive News Europe.
The Focus will bow out in 2025 when production ends at the Saarlouis plant, marking the end of an era for the long-running model. In its place, FoMoCo will focus its efforts on the growing crossover and SUV market, as well as pickups. With the automaker diving head-first into a total EV transition in Europe, keeping the slower-selling Fiesta and Focus around just didn’t make financial sense.
The Fiesta has been around since 1976, but production of that model will end next year as the Cologne Assembly plant in Germany is converted for the production of EVs. The Focus launched back in 1998 as a replacement for the Escort, while both models just received a refresh for the 2022 model year.