Ford Authority

Ford Maverick Thunder Trademark Filed In Australia

Ford Motor Company filed to trademark “Maverick Thunder” with the Australian Intellectual Property Office, Ford Authority has learned.

Filed on June 27th, 2022 under serial number 2282925, this application contains the goods and services description of “motor vehicles, namely, automobiles, pick-up trucks, electric vehicles in the nature of automobiles, pick-up trucks (utility vehicles), sport utility vehicles, and their structural parts.”

The Ford Authority Take

In filing to trademark Maverick Thunder, The Blue Oval has indicated that it is interested in expanding its compact pickup line by adding exciting new trim levels or special appearance packages. It’s particularly interesting that an application for Maverick Thunder has been filed in Australia, however, considering that the pickup is not currently sold in the Oceanic country. As Ford Authority previously reported, though, Ford hasn’t totally written off the possibility of bringing the Maverick to Australia. Dianne Craig, president and IMG of Ford Blue, is responsible for leading the automaker’s operations in over 100 countries, and she explained that the compact pickup is still under consideration for an Australian debut.

Currently, the Ford Ranger is the only pickup with a Blue Oval badge available to buyers in Australia, although the F-150 will soon make its way to the country. It’s impossible to ignore the fact that pickup sales in the country are booming, offering the perfect environment for Ford to expand its line of available vehicles that fit the bill.

Additionally, we discovered that Ford filed to trademark Maverick Thunder in Canada earlier this year, along with F-150 Thunder and Ranger Thunder. So far, though, no North American pickups have worn the “Thunder” nameplate, although the Ford Ranger Thunder was briefly offered in Europe. With that in mind, it will certainly be interesting to see what’s in store for the Maverick Thunder moniker.

We’ll have more on Ford’s global trademark filings soon, so subscribe to Ford Authority for the latest Ford Maverick news along with comprehensive Ford news coverage.

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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  1. jack a uber

    here is a thot, why not be more concerned about getting recalls handled, quicker and less of them, instead of bring out more options as a selling point. it is good that we are warned of defects. why not do some more research on parts being installed. is that not why we have engineers and so called inspectors? of course we all have excuses for our problems, and excuses why there are problems.common sense will probably be a thing of the past soon.

    1. catalina c

      I’d wager that unless you work for a very small company, there are multiple divisions with disparate responsibilities. Future planning for new products has little to do with determining the needed wheel lugs torque setting for a specific vehicle is done by another person. Doubt either one of them picks the colors either.

    2. RWFA

      I’ve never known a Ford engineer to handle a trademark issue nor a ford attorney to resolve a quality problem.

      Why do you think that multiple different things can’t be done at once?

  2. Lee Johnson

    Don’t hold your breath, Australia….Maybe you’ll see’um next year.

  3. Allen

    Come on Ford dropping Edge in North America, build us a Edge Hybrid. All this gingerbread for all these truck lines r watering down your common sense!

  4. Ralph jaquess

    I want to see the Maverick diesel with 40 plus mpg , awd . Maybe in the European countries but never in the US I am sure?

    1. RWFA

      Not gonna happen anywhere my man.

  5. Dianna J. & Richard J. Locke

    I want to see my Ford Maverick in my drive way before Australia. Ford motor company,,,,, where is my Maverick,,, been waiting since October 7, 2021. Where is my little red truck????????

    1. RWFA

      You get any Emil from ford yet?

      1. joan denney

        I have been waiting since April 2022! Will the 2023 mavericks be here in Dec. 2022?



  7. David DiLeonardo

    Need to about the recall on my2021 Ford bronco sport big bend

  8. Bill Byrne


  9. Chris Cleaver

    Still waiting for a vin # for the Maverick XLT model I put a down payment in Oct 22
    Hope to see one soon


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