Ford Authority

Ford Mustang Mach-E Pulling In Tesla, Toyota, Honda Owners

Since its launch, the Ford Mustang Mach-E has done an exceptional job of conquesting the owners of other branded vehicles – not to mention folks that didn’t previously own an EV of any sort. Routinely among the most considered electrified vehicles on the market, the Ford Mustang Mach-E has been stealing market share from its rivals in recent months, but still lags behind the Tesla Model 3 and Model Y in terms of new registrations and sales. However, as The Blue Oval just celebrated building 150,000 units of its EV crossover, it seems as if Tesla owners – along with Toyota and Honda owners – are defecting to the Mach-E at a rapid rate, too, according to new data from S&P Global.

Tesla still dominates new EV registrations in the U.S., but recent data shows that it’s losing ground to its rivals, particularly in terms of more affordable alternatives that cost less than $50,000. In fact, of the 525,000 new EVs registered this year thus far, Tesla’s share comes in at 65 percent – an impressive number until we consider that it enjoyed a 79 percent market share in 2020. Additionally, S&P predicts that this number will tumble to just 20 percent in 2025, given the current rate of decline.

Meanwhile, Ford ranks second with seven percent of the EV market share year-to-date, beating out Kia (five percent), Chevrolet (four percent), Hyundai (four percent), Audi (two percent), Volkswagen (two percent), and Rivian (two percent). Even more interestingly, Ford dominates new vehicle registrations in the non-luxury EV segment at 28 percent.

Meanwhile, the Ford Mustang Mach-E recorded 27,800 registrations through the first nine months of the year, with its top conquests being the Toyota RAV4, Honda CR-V, and Jeep Wrangler. A grand total of 43 percent of those registrations fell in the sub-$50k price range, while more than 63 percent came from other brands, proving once again that the Mach-E is proving to be a compelling product among non-loyalists.

We’ll have more on the Mach-E soon, so be sure and subscribe to Ford Authority for more Mustang Mach-E news, and ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Ford Owner

    There are many Tesla owners who have switched to Ford but no one Ford EV owner has switched to Tesla.

  2. Arcee

    Ford can build 150,000 Mach-Es, yet there are people that have been waiting well over a year for their new Maverick. Ford is showing where their focus lies [no pun intended].

    1. RWFA

      Can’t satisfy all the people all the time.

  3. Martin K

    These numbers don’t even begin to tell an honest story. When you look at sales and ownership data the MachE is barely getting a small trickle of customers compared to Tesla. And with Consumer Reports recently dropping the MachE due to reliability issues that pool will shrink. Ford has serious financial problems (-194% sales and revenue) due to their failed EV push. And tax payers won’t bail them out.

    1. Quinton

      They’re selling every single Mach-E they can build. They’re backordered, and they had so much interest they had to close the order books. Tesla had to ramp up production too (remember how they were building cars with Home Depot parts in their parking lot?

      Yeah, they’re ramping up, and all indicators of interest seem to point to them continuing to sell them all.

    2. RWFA

      @Martin. Cool story bro.

    3. Jon

      From its very beginning Ford has been selling every single Mach E it builds in record time. Wait lists are months. Same can be said about the F`150 Lightning. Stop lying.

      1. Mike

        Ford has to market and sell the Mach e in at least 43 countries to keep sales and production up. I do not even think Tesla sells it’s vehicles in that many countries. Where I live, you have your choice of several Mach es that you can buy right off two dealers lot, that have sat there for a while.

        1. RWFA

          They are selling in all those countries to give the dealers something to sell.

  4. Rich

    Incredible job Ford. I can see the appeal of these vehicles and more importantly I think they are competitive on price.

  5. bostonman

    I am going to pick up my Mustang Mach-E Premium in 2 weeks after a 10 months wait. I think Ford has resolved many of their production problems. The waiting time is about 2-3 months if you order a Mach-E GT today.

  6. Quinton

    I bought a Mach-E from a Chevy Bolt EV (GM offered me a generous buyback we used to buy the Mach-E). We replaced our other car (a Chevy Volt) with a new Bolt EV this year too. 🙂

    Anyway, I’m very happy with my Mach-E, and cross shopped it against a Tesla Model 3. I’d have considered an EV6 had it been released when I needed to buy, but I definitely don’t hesitate to recommend the Mach-E to anyone. Hell, it’s the best looking EV currently on the market (unless you start counting things like the Rimac Nevara).


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