Ford Authority

Ford Puma Vivid Ruby Edition Debuts With Black Painted Roof

The Ford Puma has been treated to a number of new variants and features over the past year or so, including the Ford Puma Design – which features fewer chips and fewer features amid ongoing supply chain issues – as well as the Puma ST-Line Gold Edition. Additionally, the Puma ST also recently gained new seats that earned approval from a German spinal health organization called Aktion Gesunder Rücken e.V. (AGR), or “Campaign for Healthier Backs.” Now, yet another new variant has been revealed – the Ford Puma Vivid Ruby Edition.

The Ford Puma Vivid Ruby Edition is finished primarily in the color of the same name, which is an evolution of the existing hue dubbed Hot Magenta. However, it’s designed to look like a deeper, dark red at night, with sparkling ruby tones that become more apparent in sunlight – just like a natural gemstone.

That striking color is accented by a high-gloss black-painted roof, giving the Puma Vivid Ruby Edition a bit of contrast, along with a set of 18-inch machined face wheels detailed to match the vehicle’s black body claddings. For those that want a different look, the Puma Vivid Ruby Edition is also available with a white-painted roof and 18-inch machined face wheels with white accents, which are contrasted by high-gloss black lower body claddings, as well as black painted mirror caps and bumpers.

Inside the cabin, the Ford Puma Vivid Ruby Edition features seats with white and ruby contrast stitching, continuing the multi-color theme. The special edition crossover is equipped with the turbocharged Ford 1.0L I-3 EcoBoost mild-hybrid powertrain, which can be had in 125 PS (123 horsepower) or 155 PS (153 horsepower) outputs, which can be mated to either a manual or automatic transmission.

We’ll have more on the Puma soon, so be sure and subscribe to Ford Authority for more Ford Puma news and non-stop Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.


  1. Patrick Dixon

    Regarding Puma black roof. Next time use pictures which show the roof without not a person or dog as the focal point. Still not sure what the black roof looks like.
    I do read your site every day.

    1. Jay D Meurer

      Thank You Patrick! I was thinking the same thing.

    2. Brett Foote

      Sorry Patrick, these are the only photos Ford provided.

  2. AladdinSane

    This exterior color is dynamite!!! I do wish Ford experimented with faring colors here in the US. More two tones, pinks, royal purple, etc, as was offered in the ’50s. Now it’s white, black, silver, boring blues, ordinary reds, etc. For example: do a metallic red that really explodes into one’s retinas on a sunny day. I dream, but dream large! 🙏♐

  3. AladdinSane

    Typo: daring…sorry for typo!

  4. bbuddy

    Why oh why do they temp us with a manual stick in the photos when its a certaintly this feature will never get to the US version. ‘Tis a pity. And, must be showing my age but I cannot stand the “laptop screen grafted onto the dash” thing Ford seems to be doubling down on. It started with the Mach e concept. And now?????


Leave a comment