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Ford Ranger Sales Place Near Bottom Of Segment In Q3 2022

Ford Ranger sales decreased in the United States, Canada, Chile, Brazil and Argentina while increasing in Mexico during the third quarter of 2022.

Ford Ranger Sales - Q3 2022 - United States

In the United States, Ford Ranger deliveries totaled 12,453 units in Q3 2022, a decrease of about 13 percent compared to 14,335 units sold in Q3 2021.

In the first nine months of the year, Ranger sales decreased about 36 percent to 46,293 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
RANGER -13.13% 12,453 14,335 -36.33% 46,293 72,706

Ford Ranger Sales - Q3 2022 - Canada

In Canada, Ford Ranger deliveries totaled 902 units in Q3 2022, a decrease of about 70 percent compared to 3,024 units sold in Q3 2021.

In the first nine months of the year, Ranger sales decreased about 63 percent to 3,393 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
RANGER -70.17% 902 3,024 -63.31% 3,393 9,247

Ford Ranger Sales - Q3 2022 - Mexico

In Mexico, Ford Ranger deliveries totaled 2,083 units in Q3 2022, an increase of about 2 percent compared to 2,051 units sold in Q3 2021.

In the first nine months of the year, Ranger sales decreased about 27 percent to 4,530 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
RANGER +1.56% 2,083 2,051 -27.06% 4,530 6,211

Ford Ranger Sales - Q3 2022 - Brazil

In Brazil, Ford Ranger deliveries totaled 3,352 units in Q3 2022, a decrease of about 37 percent compared to 5,357 units sold in Q3 2021.

In the first nine months of the year, Ranger sales decreased about 34 percent to 10,022 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
RANGER -37.43% 3,352 5,357 -33.89% 10,022 15,159

Ford Ranger Sales - Q3 2022 - Argentina

In Argentina, Ford Ranger deliveries totaled 3,592 units in Q3 2022, a decrease of about 17 percent compared to 4,323 units sold in Q3 2021.

In the first nine months of the year, Ranger sales decreased about 18 percent to 9,672 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
RANGER -16.91% 3,592 4,323 -17.65% 9,672 11,745

Ford Ranger Sales - Q3 2022 - Chile

In Chile, Ford Ranger deliveries totaled 1,003 units in Q3 2022, a decrease of about 29 percent compared to 1,416 units sold in Q3 2021.

In the first nine months of the year, Ranger sales decreased about 16 percent to 2,465 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
RANGER -29.17% 1,003 1,416 -15.61% 2,465 2,921

Ford Ranger Sales - Q3 2022 - Colombia

In Colombia, Ford Ranger deliveries totaled 622 units in Q3 2022, a decrease of about 27 percent compared to 857 units sold in Q3 2021.

In the first nine months of the year, Ranger sales decreased about 35 percent to 1,267 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
RANGER -27.42% 622 857 -34.99% 1,267 1,949

Competitive Sales Comparison

Ford Ranger sales slipped 13 percent to 12,453 units in Q3 2022, placing the midsize pickup in fifth place by sales volume among its peers.

The Toyota Tacoma led the pack, increasing 10 percent to 67,224 deliveries in the third quarter of 2022. It was followed by the Chevy Colorado in a distant second place, up 92 percent to 25,405 units, while the Jeep Gladiator held down third place, down five percent to 21,511 units. The Nissan Frontier posted a 13 percent increase to 13,187 units, placing it in fourth just ahead of the Ranger. The GMC Canyon brought up fifth, and last, place, up 41 percent to 7,750 units sold.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 Q3 22 SHARE Q3 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
TOYOTA TACOMA +9.60% 67,224 61,335 46% 48% -12.34% 175,872 200,631
CHEVROLET COLORADO +92.23% 24,405 12,696 17% 10% +33.05% 68,595 51,555
JEEP GLADIATOR -5.13% 21,511 22,674 15% 18% -15.66% 60,268 71,458
NISSAN FRONTIER +13.03% 13,187 11,667 9% 9% +48.07% 56,353 38,059
FORD RANGER -13.13% 12,453 14,335 8% 11% -36.33% 46,293 72,706
GMC CANYON +41.45% 7,750 5,479 5% 4% +19.15% 21,411 17,970
TOTAL +14.31% 146,530 128,186 -5.21% 428,792 452,379

From a segment share standpoint, the Toyota commanded a dominant 46 percent, down two percentage points from the third quarter of 2021, while the Colorado accounted for 17 percent segment share, up seven percentage points. The Gladiator posted 15 percent segment share, down three percentage points, and the Frontier accounted for nine percent, remaining steady year-over-year. The Ranger held eight percent segment share, down three percentage points, and finally, the Canyon drew in five percent segment share, up one percentage point.

The midsize mainstream pickup truck segment expanded 14 percent overall, meaning that Ford Ranger sales underperformed the segment average in Q3 2022.

Below, we have provided Honda Ridgeline sales for reference, as the model straddles the midsize and full-size pickup truck segments. It barely outperformed the Ranger, and would have unseated The Blue Oval’s midsize pickup offering from fourth place if it were included in the segment listing.

Sales Numbers - Honda Ridgeline - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 YTD 22 / YTD 21 YTD 22 YTD 21
RIDGELINE +92.48% 12,515 6,502 +4.66% 32,312 30,872

The Ford Authority Take

The not-insignificant 13 percent slide in Ford Ranger sales in the third quarter of 2022 is entirely attributed to decreased production of the midsize pickup, resulting in a notable lack of units at the dealer level as a result of The Blue Oval continuing to prioritize production of the Ford Bronco over that of the Ranger, as both models are produced at the Ford Michigan Assembly plant.

Therefore, a few scenarios must occur before we expect Ford Ranger production – and subsequent sales – to begin trending upward once more. First, supply constraints must ease, allowing The Blue Oval to secure invaluable parts such as, but not limited to, microchips that can then be allocated toward Ranger production. Additionally, as pent-up demand for the Bronco is answered, the automaker will be able to once again more evenly balance production of the off-road SUV alongside that of the Ranger, increasing supply of the latter.

Additionally, the 2023 Ford Ranger represents the final model year for the current-gen model in the U.S., as the midsize pickup will undergo an overhaul for the 2024 model yearFord Authority recently spotted a prototype of the new pickup undergoing testing, showing off its revised exterior styling, which closely – albeit not exactly – matches that of the next-gen Ranger already launched in global markets. Once this all-new model hits the U.S., we expect sales of the midsize pickup to reflect increased interest, so long as production can keep up with demand.

About The Numbers

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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Comments

  1. Michael J Genzale

    Ranger sales slip in this note does acknowledge lower production, henceforth, lower availability for decrease. The other aspect of this availability shortage remains a question. Is lack of availability on dealer lots leading to bigger dealer ‘market adjustment’ over MSRP chasing buyers to the competition that have availability, therefore lower or no ‘market ajustment’. Just wondering….

    Reply
  2. Drew Ford Retiree

    I suspect Ranger’s slip is due to 2 key causal factors – prioritization of chips/supplier capacity to F-Series to protect #1 models sales leadership… and market dilution from Maverick sales.

    Reply
    1. RWFA

      It’s at the end of its lifecycle so interest will wane.

      In a normal supply situation with all plants running tilt, more Rangers would be produced and get appropriate spiffs.

      In the current situation, Ford is allocating chips to vehicles with greater backlogs and fresher and more profitable vehicles.

      I assume that Ford is allocating just enough chips to Ranger to balance the Ford assy line and to send enough production orders to suppliers to cover part of Ford’s purchase commitment (usually the minimum amount to keep the suppliers plant and staff intact and perhaps a bit more to cover some of the supplier’s investment. (Some additional supplier losses may be absorbed by supplier taking a haircut as well as Ford possibly making some future sourcing and PO adjustments.)

      Reply
  3. clifford stroud

    i have been waiting for the new ranger! why get the old when the new one was supposed to come out in 2023 and now been moved back to mid 2023 are later.

    Reply
  4. Loyd Salyer

    Hence the reason my order for a 2923 XLT Sport 4WD placed in early August will not be built (maybe) until the second week in February with delivery to the dealer in late March. Taking steps to cancel it now and buy from the competition. Sad decision as I have been a Ford guy for years! 7+ months from order date is unacceptable!

    Reply
    1. ShakeWeightChampion

      Good thing you didn’t order a Bronco… tons of us are day 1 reservations (07/2020) and likely won’t have a build date until 2024MY

      Reply
    2. RWFA

      Seriously?

      Or are you one of those “eternal Ford guys” who has wanted for 5 months and just can’t wait for another month or so, who is trying to drive the herd to cancel their orders?

      Smells fishy.

      Reply
    3. Buy American

      You’re going to be waiting a while for the 2923 model.

      Reply
  5. Mrx19

    Why would anyone be surprised. The current Ranger, while new for the US, was a tired old design form the rest of the world. The 2023 refresh doesn’t look to be a significant improvement, while the new mid sized from Chevy and GMC look to be much improved. Also, the pricing , on all manufacturers, mid size is pretty rediculous.

    Reply
  6. Bruce B

    I didn’t wait and ordered a 22’Ranger, received it in mid April, after 4 1/2 months on order. Not a bit disappointed with the old 22’Ranger, I’ve learned over the years not to buy a new 1st or even 2nd year redesigned vehicle, so waiting for the 24’Ranger was a no go for me. Plus I wanted the 6.1ft bed, not happening with the 24’Ranger unless Ford offers it as an option with the crewcab. Another unknown so I didn’t want to wait.

    Reply
    1. RWFA

      What do you like best about it Bruce?

      Least?

      Happy New Year!

      Reply
      1. Bruce

        Least: Auto stop/start, when I ordered I couldn’t delete it, now you can. The 1-10 gear indicator doesn’t stay on all the time once you tap the + on the gear shift when you have it in “D”, just like the auto start/stop, you must repeat the procedure each time you do a turn on of the ignition. I don’t care for the “S” mode, for one big reason with a floor shift, in “S” and if you want to shift the gears you have to tap the + on the gear shift but the gear indicator 1-10 is turned off and you get instead a hard to read single Red number of the gear you are in and it is located in a different section of the instrument panel. Paddles on the steering wheel would of been much easier and safer. Now if you want to just let the Ranger shift itself while in “S” mode, works fine but I haven’t noticed the gear indicator’s being lit. Poor placement of the 4way flasher button, easy to press while tapping the info center screen. The stock Hankook AT tires are terrible, very noisy, hard riding. Poor wet highway traction, I replaced all 5 with a new set of the Uniroyal all season tour tires- now super quiet, excellent feedback while driving at any speed, outstanding wet road handling.
        Likes: I came out of 2016 F350 4×4 with a 6.2L gasser and 4.3 gears, this 2.3L 4 cyl is very impressive. Plenty of power available, handles the high elevation mountain passes with ease, fun to drive in the mountains or anywhere, it is like a sport truck, the upgraded Uniroyal tires really helped here.
        I find the overall ride to be fine for me but I am coming from a 1 ton Superduty. I added a BAKFLIP 3 fold tonneau cover and with the all season Uniroyal tires mpg is now at 27 highway @75(hand calculated/21mpg towing/24 city) with Summer gas, Winter gas mpg has decreased to 25.5 highway, 20 towing @5000lbs/23 city.
        I’ve done 3 oil changes in the last 8700 miles. These EcoBoost engines are dirty. I switched over to full synthetic oil at the 4500 miles odo reading, future oil changes at a max of 5000 miles from now on.
        I can’t see me ever towing 7500lbs, didn’t buy the Ranger for those weight towing numbers. Handles the 5000 lbs excellent 👌, the 2.3L tows it great.

        Reply
        1. RWFA

          Good write up thanks!

          As for the driver’s control issues, one always wonders how designers arrived at a certain layout. Hopefully they will fade into background for you.

          You had pretty good economy figures above, do you have similar calculations for your SD?

          Ps you really love those tires, don’t you!

          Reply
          1. Bruce B

            My F350 was a shortbox 4×4 Supercab (ordered too), don’t see many F250s or even a F350 with the 6 3/4 ft bed these days.
            Towing a 8000lb toyhauler rv trailer I avg 11.5 mpg/14 highway non-towing/12.5 city, summer or winter blend gas didn’t change the mpg figures.
            Before the F350 I had a 2014 F150 4×4 and another Supercab with a 5.0l coyote engine and 3.55 gears. Wrong gears for towing through mountain elevations. 5,000 rpm’s in 3rd gear while towing the same toyhauler rv trailer on flat highway driving that was no fun, mountain elevations was 2nd gear, bye-bye F150.
            That F350 took exactly 30 days from order to delivery, not like today with the parts shortages.

            Reply
  7. Bruce B

    Actually my price was also good for today. $36, 300 otd XLT loaded supercab 4×4, I didn’t get the adaptive cruise control pkg though, didn’t want it. No telling what the newer 24’Ranger pricing will be at.

    Reply
  8. ShakeWeightChampion

    Not a single Ford dealer around me stocks anything below optioned out 302A F150s. I’m guessing they either can’t get Rangers to the lots or they’d rather keep riding the excuse of “chip shortage/Covid” to gash people $55K+ for a pickup.

    Reply
    1. RWFA

      Excuse? Seriously?

      Everybody still has cuts to their production numbers because of supply chain tangles (even Toyota.)

      It’s only natural Ford is going to allocate components to the most profitable versions as well as strategically important nameplates.

      That’s good business and smart management that does that because a car company is a big ship that only stays off the shoals by maximizing its free cash flow.

      Violate that rule and the bottom comes up exceptionally fast and will strip out your keel.

      Reply
    2. Bruce B

      When the dealer’s here get any Ranger’s they usually sell very quickly unless the dealer marks it up.
      I too can’t see spending $57K+ for a F150 and that is just a XLT 4×4 Supercab.

      Reply
  9. chrisw

    I ordered a 2023 ranger 4×4 super cab xlt sport package in September and got a build date of 1/2023 my dealer didn’t charge me market value and had a discount for the 301a package and 4×4. Iam in no hurry so wait not a problem for me. All the mid-size truck brands are around same price and chevy dealer here told me at the time not ordering. I wanted a 6ft bed. Iam also not so sure about the 1st gen in anything and sounds like no 6ft bed. I just hope the turbo 4 cylinder
    lasts.

    Reply
    1. Bruce B

      At 1000 miles change the engine oil, upgrade to semi blend synthetic oil. Do the next oil change at 4000 miles and upgrade to full synthetic oil.
      After that never go over 5000 miles on a oil change on full synthetic oil. Because of the turbo, you need to keep the engine oil changed more frequent.
      100% Synthetic oil would still need a oil change every 7500 mile’s with any of the Ford EcoBoost engines, save yourself some monies and just use the fully synthetic oil @ every 5000 miles.
      If you change the oil yourself or at oil change shop other than your Ford Dealer, always supply the Ford Motorcraft oil filter, keep all receipts of the oil filters and the oil changes.

      Reply
  10. DebK

    Wow. two days ago I ordered a 23 ranger xlt 4×4 super cab sport. Sales had no speculation as to when I would get it. I was hoping by June…that would be 5 months…
    My other car took 2 months in fall 2009. Will give me time to dig up a F&F discount pin.

    Reply
    1. chrisw

      I was surprised to get the build date for last week in January it took from September till 1st December for the build date email. dealer when ordered it didn’t know just said would get email from ford good luck.

      Reply
    2. RWFA

      2009 or 2019?

      2009 production landscape was a different world.

      Reply
  11. Bob johnson

    If ford and the general public want the ranger to b #1 start making them with the same v6 that the broncos have. I have wanted a ranger super cab 4×4 since the reintroduction, however I refuse to buy one because of the 4 banger!!! Just imagine pulling a 7500 lb trailer with it, that’s hilarious, now imaging pulling it up hill!!! It seems stupid to me to put a v6 in the bronco when it is rated to pull only 3500 lb! Pull your head out of your —- and put a v6 in
    the ranger and ford will b #1!!! And while your at it build the ranger raptor in a super cab, their are still some old school guys that like a 6ft bed! Wake up and stop letting the millennium computer nerds run the show! All a 4 door truck is a car with a open trunk! Hire me as ceo and ford will be #1 again!!!

    Reply
  12. blksn8k

    Ever since its return to the North American market the Ranger has been the red headed stepchild in Ford’s truck lineup. First it was “don’t step on big brother F-150’s toes”. Then it became “don’t step on the F-150, Bronco or Maverick’s toes”. Why do they even bother with the Ranger? I have owned three Rangers over the years but that was long before Ford decided to give us a truck designed for everywhere but here. I have no use for a 4 cyl truck of any kind. I was interested in the upcoming Ranger Raptor but that went down the drain when the local dealer said the price would include a “market adjustment” and they haven’t even built one yet. No thanks.

    Reply
    1. Bruce

      Buy from a dealer that won’t markup, they are out there but you will have to order your Ranger Raptor. I ordered and bought out-of-State just because of the Dealer add-ons and markups in my area. I checked state wide here with 8 different Ford Dealers and all were at msrp, no discounts other than from Ford and some were tacking on as much as $5000 on top of MSRP for dealer markup or $2000 + for dealer installed add-ons, I said No thanks.
      I bought from a Out of State Ford dealer I never dealt with before, was treated from day one of the contact to picking up my 22 Ranger like a returning customer, they worked with me on my trade-in as well. I told them upfront- Zero Dealer Add-ons of any kind which they agreed to in writing and signed by the GM. Locked into the price quoted at time of the order was placed, so any price increases didn’t affect my ordered Ranger.
      All rebates were mine, for my 22’Ranger that was $1500 directly from Ford, even got a decent rebate from the Dealer.
      My Dealer was O’meara Ford out of Northglenn CO. (Denver)

      Reply
  13. Eric

    Weird… I thought they were having trouble keeping these on the lots.

    Oh, they are? And the slump in sales is just because of a slump in production?

    But…then that headline is just a lie to trick people into thinking something extraordinary is happening when the reality is the same car shortage we’ve had for 3 years now.

    You’re better than this. Fix that headline.

    Reply
  14. GaryB

    I havent liked these since they transitioned from a compact pickup to a midsize. too big and ugly. rangers are supposed to be compact pickups. Now they are a weaker effeminate f150.

    Reply
  15. Nico Ferreira

    I am in South Africa. I would like to see some comments on Ford Ranger performance of the local producted units please

    Reply

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