Ford Ranger Sales Place Near Bottom Of Segment In Q3 2022

Comments

1. 

   Ranger sales slip in this note does acknowledge lower production, henceforth, lower availability for decrease. The other aspect of this availability shortage remains a question. Is lack of availability on dealer lots leading to bigger dealer ‘market adjustment’ over MSRP chasing buyers to the competition that have availability, therefore lower or no ‘market ajustment’. Just wondering….

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2. 

   I suspect Ranger’s slip is due to 2 key causal factors – prioritization of chips/supplier capacity to F-Series to protect #1 models sales leadership… and market dilution from Maverick sales.

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   1. 

      It’s at the end of its lifecycle so interest will wane.

      In a normal supply situation with all plants running tilt, more Rangers would be produced and get appropriate spiffs.

      In the current situation, Ford is allocating chips to vehicles with greater backlogs and fresher and more profitable vehicles.

      I assume that Ford is allocating just enough chips to Ranger to balance the Ford assy line and to send enough production orders to suppliers to cover part of Ford’s purchase commitment (usually the minimum amount to keep the suppliers plant and staff intact and perhaps a bit more to cover some of the supplier’s investment. (Some additional supplier losses may be absorbed by supplier taking a haircut as well as Ford possibly making some future sourcing and PO adjustments.)

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3. 

   i have been waiting for the new ranger! why get the old when the new one was supposed to come out in 2023 and now been moved back to mid 2023 are later.

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4. 

   Hence the reason my order for a 2923 XLT Sport 4WD placed in early August will not be built (maybe) until the second week in February with delivery to the dealer in late March. Taking steps to cancel it now and buy from the competition. Sad decision as I have been a Ford guy for years! 7+ months from order date is unacceptable!

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   1. 

      Good thing you didn’t order a Bronco… tons of us are day 1 reservations (07/2020) and likely won’t have a build date until 2024MY

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   2. 

      Seriously?

      Or are you one of those “eternal Ford guys” who has wanted for 5 months and just can’t wait for another month or so, who is trying to drive the herd to cancel their orders?

      Smells fishy.

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5. 

   Why would anyone be surprised. The current Ranger, while new for the US, was a tired old design form the rest of the world. The 2023 refresh doesn’t look to be a significant improvement, while the new mid sized from Chevy and GMC look to be much improved. Also, the pricing , on all manufacturers, mid size is pretty rediculous.

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6. 

   I didn’t wait and ordered a 22’Ranger, received it in mid April, after 4 1/2 months on order. Not a bit disappointed with the old 22’Ranger, I’ve learned over the years not to buy a new 1st or even 2nd year redesigned vehicle, so waiting for the 24’Ranger was a no go for me. Plus I wanted the 6.1ft bed, not happening with the 24’Ranger unless Ford offers it as an option with the crewcab. Another unknown so I didn’t want to wait.

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   1. 

      What do you like best about it Bruce?

      Least?

      Happy New Year!

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      1. 

         Least: Auto stop/start, when I ordered I couldn’t delete it, now you can. The 1-10 gear indicator doesn’t stay on all the time once you tap the + on the gear shift when you have it in “D”, just like the auto start/stop, you must repeat the procedure each time you do a turn on of the ignition. I don’t care for the “S” mode, for one big reason with a floor shift, in “S” and if you want to shift the gears you have to tap the + on the gear shift but the gear indicator 1-10 is turned off and you get instead a hard to read single Red number of the gear you are in and it is located in a different section of the instrument panel. Paddles on the steering wheel would of been much easier and safer. Now if you want to just let the Ranger shift itself while in “S” mode, works fine but I haven’t noticed the gear indicator’s being lit. Poor placement of the 4way flasher button, easy to press while tapping the info center screen. The stock Hankook AT tires are terrible, very noisy, hard riding. Poor wet highway traction, I replaced all 5 with a new set of the Uniroyal all season tour tires- now super quiet, excellent feedback while driving at any speed, outstanding wet road handling.
         Likes: I came out of 2016 F350 4×4 with a 6.2L gasser and 4.3 gears, this 2.3L 4 cyl is very impressive. Plenty of power available, handles the high elevation mountain passes with ease, fun to drive in the mountains or anywhere, it is like a sport truck, the upgraded Uniroyal tires really helped here.
         I find the overall ride to be fine for me but I am coming from a 1 ton Superduty. I added a BAKFLIP 3 fold tonneau cover and with the all season Uniroyal tires mpg is now at 27 highway @75(hand calculated/21mpg towing/24 city) with Summer gas, Winter gas mpg has decreased to 25.5 highway, 20 towing @5000lbs/23 city.
         I’ve done 3 oil changes in the last 8700 miles. These EcoBoost engines are dirty. I switched over to full synthetic oil at the 4500 miles odo reading, future oil changes at a max of 5000 miles from now on.
         I can’t see me ever towing 7500lbs, didn’t buy the Ranger for those weight towing numbers. Handles the 5000 lbs excellent 👌, the 2.3L tows it great.

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         1. 

            Good write up thanks!

            As for the driver’s control issues, one always wonders how designers arrived at a certain layout. Hopefully they will fade into background for you.

            You had pretty good economy figures above, do you have similar calculations for your SD?

            Ps you really love those tires, don’t you!

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            1. 

               My F350 was a shortbox 4×4 Supercab (ordered too), don’t see many F250s or even a F350 with the 6 3/4 ft bed these days.
               Towing a 8000lb toyhauler rv trailer I avg 11.5 mpg/14 highway non-towing/12.5 city, summer or winter blend gas didn’t change the mpg figures.
               Before the F350 I had a 2014 F150 4×4 and another Supercab with a 5.0l coyote engine and 3.55 gears. Wrong gears for towing through mountain elevations. 5,000 rpm’s in 3rd gear while towing the same toyhauler rv trailer on flat highway driving that was no fun, mountain elevations was 2nd gear, bye-bye F150.
               That F350 took exactly 30 days from order to delivery, not like today with the parts shortages.

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7. 

   Actually my price was also good for today. $36, 300 otd XLT loaded supercab 4×4, I didn’t get the adaptive cruise control pkg though, didn’t want it. No telling what the newer 24’Ranger pricing will be at.

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8. 

   Not a single Ford dealer around me stocks anything below optioned out 302A F150s. I’m guessing they either can’t get Rangers to the lots or they’d rather keep riding the excuse of “chip shortage/Covid” to gash people $55K+ for a pickup.

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   1. 

      Excuse? Seriously?

      Everybody still has cuts to their production numbers because of supply chain tangles (even Toyota.)

      It’s only natural Ford is going to allocate components to the most profitable versions as well as strategically important nameplates.

      That’s good business and smart management that does that because a car company is a big ship that only stays off the shoals by maximizing its free cash flow.

      Violate that rule and the bottom comes up exceptionally fast and will strip out your keel.

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   2. 

      When the dealer’s here get any Ranger’s they usually sell very quickly unless the dealer marks it up.
      I too can’t see spending $57K+ for a F150 and that is just a XLT 4×4 Supercab.

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9. 

   I ordered a 2023 ranger 4×4 super cab xlt sport package in September and got a build date of 1/2023 my dealer didn’t charge me market value and had a discount for the 301a package and 4×4. Iam in no hurry so wait not a problem for me. All the mid-size truck brands are around same price and chevy dealer here told me at the time not ordering. I wanted a 6ft bed. Iam also not so sure about the 1st gen in anything and sounds like no 6ft bed. I just hope the turbo 4 cylinder
   lasts.

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   1. 

      At 1000 miles change the engine oil, upgrade to semi blend synthetic oil. Do the next oil change at 4000 miles and upgrade to full synthetic oil.
      After that never go over 5000 miles on a oil change on full synthetic oil. Because of the turbo, you need to keep the engine oil changed more frequent.
      100% Synthetic oil would still need a oil change every 7500 mile’s with any of the Ford EcoBoost engines, save yourself some monies and just use the fully synthetic oil @ every 5000 miles.
      If you change the oil yourself or at oil change shop other than your Ford Dealer, always supply the Ford Motorcraft oil filter, keep all receipts of the oil filters and the oil changes.

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10. 

    Wow. two days ago I ordered a 23 ranger xlt 4×4 super cab sport. Sales had no speculation as to when I would get it. I was hoping by June…that would be 5 months…
    My other car took 2 months in fall 2009. Will give me time to dig up a F&F discount pin.

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    1. 

       I was surprised to get the build date for last week in January it took from September till 1st December for the build date email. dealer when ordered it didn’t know just said would get email from ford good luck.

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    2. 

       2009 or 2019?

       2009 production landscape was a different world.

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11. 

    If ford and the general public want the ranger to b #1 start making them with the same v6 that the broncos have. I have wanted a ranger super cab 4×4 since the reintroduction, however I refuse to buy one because of the 4 banger!!! Just imagine pulling a 7500 lb trailer with it, that’s hilarious, now imaging pulling it up hill!!! It seems stupid to me to put a v6 in the bronco when it is rated to pull only 3500 lb! Pull your head out of your —- and put a v6 in
    the ranger and ford will b #1!!! And while your at it build the ranger raptor in a super cab, their are still some old school guys that like a 6ft bed! Wake up and stop letting the millennium computer nerds run the show! All a 4 door truck is a car with a open trunk! Hire me as ceo and ford will be #1 again!!!

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12. 

    Ever since its return to the North American market the Ranger has been the red headed stepchild in Ford’s truck lineup. First it was “don’t step on big brother F-150’s toes”. Then it became “don’t step on the F-150, Bronco or Maverick’s toes”. Why do they even bother with the Ranger? I have owned three Rangers over the years but that was long before Ford decided to give us a truck designed for everywhere but here. I have no use for a 4 cyl truck of any kind. I was interested in the upcoming Ranger Raptor but that went down the drain when the local dealer said the price would include a “market adjustment” and they haven’t even built one yet. No thanks.

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    1. 

       Buy from a dealer that won’t markup, they are out there but you will have to order your Ranger Raptor. I ordered and bought out-of-State just because of the Dealer add-ons and markups in my area. I checked state wide here with 8 different Ford Dealers and all were at msrp, no discounts other than from Ford and some were tacking on as much as $5000 on top of MSRP for dealer markup or $2000 + for dealer installed add-ons, I said No thanks.
       I bought from a Out of State Ford dealer I never dealt with before, was treated from day one of the contact to picking up my 22 Ranger like a returning customer, they worked with me on my trade-in as well. I told them upfront- Zero Dealer Add-ons of any kind which they agreed to in writing and signed by the GM. Locked into the price quoted at time of the order was placed, so any price increases didn’t affect my ordered Ranger.
       All rebates were mine, for my 22’Ranger that was $1500 directly from Ford, even got a decent rebate from the Dealer.
       My Dealer was O’meara Ford out of Northglenn CO. (Denver)

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13. 

    Weird… I thought they were having trouble keeping these on the lots.

    Oh, they are? And the slump in sales is just because of a slump in production?

    But…then that headline is just a lie to trick people into thinking something extraordinary is happening when the reality is the same car shortage we’ve had for 3 years now.

    You’re better than this. Fix that headline.

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14. 

    I havent liked these since they transitioned from a compact pickup to a midsize. too big and ugly. rangers are supposed to be compact pickups. Now they are a weaker effeminate f150.

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15. 

    I am in South Africa. I would like to see some comments on Ford Ranger performance of the local producted units please

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