Ford Authority

Ford Retail Orders Have More Than Doubled In One Year

With various supply chain issues having a massive impact on automotive production in general, consumers are turning to retail orders more than ever. Inventory levels have hovered at or around record lows for the better part of two years now, prompting new vehicle shoppers to simply order their next ride, then wait months or even years to take delivery of it. Regardless, Ford retail orders continue to grow on a monthly basis, and looking back, have more than doubled over the past year.

According to the automaker’s most recent sales report, Ford retail orders have increased by 104 percent year-over-year, while 2023 model year orders have grown to 307,000 across the board. This trend is nothing new, as retail orders have steadily increased since the wake of the pandemic over two years ago.

In fact, this past September, Ford retail orders reached an astounding 197,000 units for the 2023 model year, which is a 244 percent increase over the 2022 model year. That’s good enough for a new record, while the automaker also recorded its sixth straight month where more than 50 percent of its retail sales came from previously placed orders – which is also a new record.

That trend continued in October, when Ford retail orders for the 2023 model year were up a whopping 134 percent over 2022 MY vehicles at this same time last year, reaching a new record at 255,000 units. There are some major driving forces behind this surge as well, including the all-new 2023 Ford Super Duty – which racked up over 150k orders in just over a month – while the vast majority of new Lincoln sales are also coming from previously-placed orders – a total of 74 percent in the month of November, as Ford Authority reported earlier this month.

We’ll have more on Ford’s retail orders soon, so be sure and subscribe to Ford Authority for continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Joe

    Do you know how many super duty trucks are currently sitting in the KY speedway and any knowledge of when they expect to be completed and shipped out? Thanks

  2. Kenneth Jamrozy

    I don’t hear much about new electric vehicles from Ford and the only affordable Maverick Hybrid is unavailable due to production limitations. I don’t have much choice when it comes to affordable models but to look elsewhere.

    1. RWFA

      So you come to a site that seems to have at least one article a day touching on Ford EV topics and say you can’t find info on what FordsFord’s doing?

      And apparently your google subscription is out of service?

      So you have to look elsewhere?

      I doubt much about your comment, either you’re just computer savvy and literate enough to write a comment here or your credibility and good faith deserve a bit of side eye.

  3. Mike says....

    Statistics are for losers and numbers can say whatever you want with the right amount of spin. Living in a large metropolitan city, I do not see ‘trucks’, Ford or any one else’s, dominating the streets. They are too big for many parking spots, and have to stay clear of underground and parkade structures. I wish Ford would break out product ownership against geography. I suspect Ford no longer has a meaningful footprint in some of our largest cities that buy a lot of ‘cars’. This has to change if Ford is going to move from ‘being a big fish in a little pond’ to a global leader. Ford has abandoned too many market niches that Toyota, Honda, Kia, VW and others are bringing transportation offerings to/for metropolitan areas. Numbers and awards are nice, but they do not tell the whole story. It would be no surprise to see Ford gobbled up by one of their competition as a builder of the just one product segment… p/u trucks, ICE or BEV. Ford maybe profitable for now, they are not positioned to ever be a global leader in the industry. Have to wonder if this is actually Mr. Farley’s plan all along???

    1. RWFA

      Oh yes, Mr Farley is subversively trying to kill Ford one bad decision at a time, while pulling the wool over the eyes of Mr Ford and the whole board of directors.

      Great analysis!

      While it’s true that Samuel Clemens said “there are three kinds of lies: lies, damn lies, and statistics,” he never said “Statistics are for losers”; I think that was only every dude who failed Statistics 101 or never developed the minimal skill required to understand their basic precepts or put in the effort to make useful interpretation of them.

      Ps Ever consider that your ill-defined “global leadership” isn’t Ford’s goal?

      1. Mike says...

        Yes…. from a business point of view… Ford seems to be selectively ‘spinning up their business for a major spin off’. TanyaW below, seems to just ignore whatever she doesn’t like rather than ask yourself what happens when the market moves away from trucks and Ford’s F150 sinks like a rock. Ford’s plan is not so much good as it is risky and less than transparent considering major government intervention is behind much of this. Time will tell won’t it?


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