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Ford Authority

Ford Stock Down Six Percent During Week Of December 19th – December 23rd, 2022

The value of Ford stock dropped during the December 19th, 2022 – December 23rd, 2022 timeframe. Shares closed the week at $11.36, which represented a six percent drop, or $0.76 per share dip in value, compared to the prior week’s closing value of $12.12.

Movement & Ranges

Ford Stock Values - December 19th - December 23rd, 2022
Date Open Close/Last High Low
12/23/2022 $11.27 $11.36 $11.40 $11.22
12/22/2022 $11.54 $11.31 $11.54 $11.10
12/21/2022 $11.61 $11.78 $11.79 $11.55
12/20/2022 $11.65 $11.47 $11.68 $11.12
12/19/2022 $12.12 $11.69 $12.17 $11.54

By comparison, shares of Ford’s cross-town rival – General Motors Company – decreased by $2.32 per share, or a bit over six percent, during the same timeframe.

The drop in Ford share value during the week follows an eight percent drop from last week, which in turn followed a five percent dip during the preceding five day trading period.

Ford release its 2022 Sustainable Financing Report during the week.

Ford CEO Jim Farley has been steadfastly outlining The Blue Oval’s future since assuming the role in October 2020. The company’s key goals and organizational changes include:

The Ford F-150 Lightning officially launched on April 26th, 2022 and is currently at the tail end of its production run. The 2023 Ford F-150 Lightning will arrive in fall 2022 with higher pricing and slightly more range. Additionally, the Maverick is still rolling out and sales have steadily increased each month it has been on the market. The compact pickup was named the 2022 North American Truck of the Year in January. The Blue Oval stopped taking orders for the pickup in January in order to focus on building customer orders. 2023 Ford Maverick order banks opened in September before rapidly closing due to overwhelming demand.

The Bronco family is also steadily rolling out to dealers and both vehicles remain hot ticket items. Ford sold over 100,000 units of the 2021 Ford Bronco Sport last year and just under 40,000 units of the 2021 Ford Bronco during the same timeframe. The Ford Bronco was named the 2022 North American SUV of the Year in January. For 2022, the Bronco range will add the Bronco Raptor and Bronco Everglades variants to its lineup. For 2023, the Bronco family adds the Heritage edition trims to their respective lineups.

Ford is also currently working on ramping up production of the Ford Mustang Mach-E – a four-door, crossover-like hatch inspired by the legendary Mustang pony car. More than anything else, the Mustang Mach-E demonstrates that Ford isn’t afraid to redefine legendary nameplates, and recreate them in new body styles and as new vehicle types.

Production of the Mach-E kicked off in late October 2020, and the model has since found a following within its home market, although sales are held back due to production constraints. Ford delivered its first three examples in December 2020 and 6,614 units in Q1 2021. Since then, the electric crossover has made steady inroads into the Scandinavian EV market, and recently became Norway’s best-selling vehicle in May and July . Automotive outlets and industry experts praised the EV for its good looks, engaging driving dynamics, upscale interior, and clever engineering. Additionally, preliminary reports suggest that the vehicle is already eating into Tesla’s market share, which would be a significant achievement, especially when considering the relatively short amount of time the Mach-E has been on the market. In June, the Mustang Mach-E outsold its gasoline-powered counterpart for the first time. The Mustang Mach-E notched another victory for itself in early July, when Car And Driver named the crossover its 2021 EV of the Year. It also is the most considered compact SUV in the 2021 J.D. Power APEAL study and is currently being considered for police duty in the U.S. and the U.K. The Chinese rollout officially began in late October 2021, when the first domestically produced Mach-E rolled off the assembly line. Ford stopped taking orders for all Mach-E variants in spring 2022 due to high demand, although the company is currently working to boost output to 200,000 units annually by 2024. For 2023, the Mach-E gets higher prices as a result of raw materials becoming more expensive. The company celebrated the 150,000 production milestone for the electric crossover in November 2022.

The Ford Mustang Mach-E represents one part of a multi-faceted blade Ford hopes will increase its North American market share this year and beyond, as the company has essentially fully transitioned away from sedans and passenger vehicles towards utility vehicles, trucks, and electrified models. That said, all of the aforementioned models have a significant amount of potential to resonate with car shoppers, and their reception will almost certainly continue impact the value of Ford stock, although supply chain issues and factors outside of The Blue Oval’s control appear to be guiding its valuation at the moment.

The Blue Oval has been disproportionately impacted by the ongoing chip shortage, which is expected to continue through at least the first half of 2022, if not longer. Ford CEO Jim Farley believes the shortage will persist through 2023. Pandemic related supply chains woes and the Russian invasion of the Ukraine, which also caused supply chain issues, undoubtedly contributed to the value of Ford stock dropping as well. Additionally, the stock market contracted after the Federal Reserve indicated it would once again increase interest rates this year to combat inflation.

Outside of North America, Ford faces substantial challenges. India and South America continue to take a heavy toll on the company’s financial well-being. Ford Credit is currently winding down operations in both regions, and the automaker has been forced to spend a considerable amount of cash in South America as it begins to shutter several of its assembly plants in Brazil. Ford officially announced its intention to shutter two assembly plants in India in September 2021 after noting that it had lost $2 billion in the country over the past 10 years.

Ford Stock Value Micro Factors

There have been several high-profile personnel changes at Ford recently. The company has added Steven Crowley and Jon Huntsman, two former political operatives, to its executive roster, and both individuals will be instrumental in tweaking the company’s relationship with the federal government going forward. There has been one major departure from the automaker as well, with Ken Washington recently announcing his intention to work for online retailer Amazon. However, Ford recently poached an Amazon executive away from the company, in an interesting turn of events. Another recent personnel involved the hiring of Doug Power, who has been named vice president of corporate development, a newly created position. In January 2022, The Blue Oval recruited Martin Sander to join Ford Europe as head of its passenger vehicle division, which represented another minor coup of sorts, as he came from Audi. Alan Clarke, a prominent Tesla engineer, joined Ford in January 2021.

Stock Performance Year-To-Date

Ford Stock Values - January - December 2022
Month Opening Value
January 3rd $21.27
February 1st $20.61
March 1st $17.41
April 1st $17.01
May 2nd $14.02
June 1st $13.88
July 1st $11.10
August 1st $14.66
September 1st $15.10
October 3rd $11.38
November 1st $13.57
December 1st $14.08

Ford share values have dropped substantially since the first day of trading in January 2022, dropping 47 percent, or $9.91 per share, as of this writing. The supply chain crisis, microchip shortage, and macroeconomic concerns about the state of the U.S. economy has clearly rattled investors, which in turn has impacted the value of Ford stock, despite the company’s best efforts to be transparent about its future plans.

We’ll be here to report the latest developments about Ford stock, so be sure to subscribe to Ford Authority for ongoing Ford stock news and around-the-clock Ford news coverage.

Ed owns a 1986 Ford Taurus LX, and he routinely daydreams about buying another one, a fantasy that may someday become a reality.

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Comments

  1. Mrx19

    Ford stock has always been a dog. Managements only concern is to keep the Ford family members happy. Farley needs to be working 24/7 on quality and component availability issues.

    Reply
    1. RWFA

      You must be away each time he speaks to the emphasis Q and delivery issues are receiving.

      Reply
  2. Travis

    Down almost 50% for the year due to Farley’s failed EV push. Toyota and RAM stated they will not focus on EVs and they are making a killing compared to Ford.

    Reply
    1. RWFA

      Oh so now we have Travis here pushing Big Oil’s “other guys refused to do BEV and are on top of the world”.

      Usually, we see this talking point praising “Toyota’s refusal” to do BEV, but more and more RAM gets tossed in too.

      Fact is Stellantis is an EV laggard and is working to address this.

      Fact is that Toyota simply was caught resting on its HEV laurels and sleeping at the BEV switch. Presently TMC is frantically rushing to develop a BEV platform. Most recent article I saw on the new platform gave a January target for strategic design concept approval (that’s a long long way from serial production.)

      As for Toyota snoozing on HEV laurels while the BEV world was padding them by, the Detroit Free Press has a new article describing exactly this topic I’ve been talking about here for months; that the new Prius shows Toyota squandered a lead in tech and is now behind the curve.

      Reply
      1. Shelley K.

        Toyota wasn’t “caught” in any way. They simply saw what customer demand is and followed it. That is why they are excelling financially. Their decision is paying off in spades.

        Reply
        1. RWFA

          Yes, they were snoozing on laurels and are racing to catch up.
          Folks that are not up on the ins and outs of the industry may buy your plausible conclusions but the situation as I’ve stated it is true.

          I’m surprised you didn’t go full Grover Norquist in your short selling zeal.

          Reply
  3. Bob

    Pages and pages of what We’re doing, what We’re going to do…
    Seems as if the people that matter to Them don’t like the message.
    Jimmy should double down.

    Reply
    1. RWFA

      If you want pages and pages of hey, look at what we did like 50 years ago, you should visit the Ford Digital Archives or take a trip to the Henry Ford Museum (or Hemings or Hegerty.)

      Maybe the occasional blast from the past articles on cars from yesteryear up for auction aren’t enough for you but this is a news site, not a retrospective yearbook.

      I also suppose if ford weren’t talking about what they do and what they plan and what’s happening and what’s coming you would complain they were being too secretive.

      Reply

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