mobile-menu-icon
Ford Authority

Ford Trademark Filed For Michigan Central Station

Ford Motor Company has filed to trademark Michigan Central Station with the United States Patent and Trademark Office, Ford Authority has learned.

Filed on June 23rd, 2022, and assigned serial number 97472149, the application contains the goods and services description of “Computer software in the nature of mobile applications that enable interaction and interface between vehicles and mobile devices: computer software to enable multi-modal travel, namely, travel and trip planning software tools: navigation software for vehicles.” Additional goods and services descriptions cover a wide variety of areas including everything from books to greeting cards to photographs, games, toys, advertising, business management services, marketing, restaurants, hotels, and online services.

The Ford Authority Take

Ford has been working on reviving Michigan Central Station – a historic landmark in the Detroit area – since 2018, investing $350 million into its future 1.2 million-square-foot innovation and mobility campus, which will ultimately host 5,000 employees. Once completed, the site will house a variety of tech and mobility companies – not just Ford – though the automaker is working to ensure that it retains as much of Michigan Central Station’s original character as possible by restoring many fixtures and 3D printing others that can’t be saved.

Since Michigan Central Station will play such a large, integral role in the future of Ford Motor Company, it makes sense that the company would want to trademark that term and use it in a variety of ways moving forward. The Blue Oval sees this site as its future, a place where it can develop and deploy the kinds of technology that are merely pipe dreams at this point.

As such, this new Ford trademark keeps the Michigan Central Station brand in-house, opening a world of possibilities for future products and services. What, exactly, those might look like is currently unclear, but FoMoCo has secured the right to use its name for many, many reasons.

We’ll have more on this and all of Ford’s trademark filings soon, so be sure and subscribe to Ford Authority for the latest Ford trademark news, Ford business news, and comprehensive Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.

Comments

  1. Tigger

    What a waste of money and resources. There is a lot of space available at Ford’s Dearborn campus.

    Reply
    1. RWFA

      Ever been there?

      Actually the main R&E campus is relatively full and buildings like the mid 1950’s Old Design Center and Product Development Center (a co-joined building) have been demolished and are being rebuilt in a more compact footprint.

      At the same time, Ford is disposing of parcels in Dearborn that don’t fit into its long term use plans.

      I have a suspicion that the folks on the top floors of The Glass House might even move to the MCT building so that Ford might officially move back to the city of it’s birth.

      Reply
  2. Robert

    Worked on the 10th floor while l worked in Detroit for Conrail. Beautiful structure even back then despite the pathetic condition of the building. At the time, the elevators only went up to the 10th floor, the top floors were closed off. Great to see the building being restored

    Reply
    1. RWFA

      You may know the reason already, but those top floors had never been finished nor occupied from the time the building was built in 1913!

      The building was built with the expectation that rail services would expand indefinitely and with an overconfident lack of understanding that the automobile would decimate the passenger rail industry.

      In those days, NYC steam travel was the most high tech mode of land based travel. (Similar story about how a lack of understanding of the significance of 4-engine commercial aircraft and how they would decimate transatlantic liners. First booking weaknesses were seen as the Constellations took flight and accelerated into collapse when the 707 came on the scene.)

      Reply
  3. Dave Mathers

    My father worked for the NYC and I travelled to that station from St. Thomas many times back in the 50s. I loved the place. Thankfully Ford is restoring it to it’s former glory.

    Reply
    1. RWFA

      Dave,

      Did you come in through Windsor via the NYC rail tunnel under the Detroit River?

      Also, I never had time to visit the town, but had many enjoyable visits to Ford’s late great St Thomas assy plant.

      Reply
  4. D. Smith

    The Michigan Central Station is another example of Ford’s wasteful spending, which cost Ford over $950 million for an office building! Did Ford fire over 6,000 employees over the last 4 years to finance this? Maybe that money would of been better spent fixing Ford’s poor quality.

    Reply

Leave a comment

Cancel