Ford Motor Company has filed to trademark Michigan Central Station with the United States Patent and Trademark Office, Ford Authority has learned.
Filed on June 23rd, 2022, and assigned serial number 97472149, the application contains the goods and services description of “Computer software in the nature of mobile applications that enable interaction and interface between vehicles and mobile devices: computer software to enable multi-modal travel, namely, travel and trip planning software tools: navigation software for vehicles.” Additional goods and services descriptions cover a wide variety of areas including everything from books to greeting cards to photographs, games, toys, advertising, business management services, marketing, restaurants, hotels, and online services.
The Ford Authority Take
Ford has been working on reviving Michigan Central Station – a historic landmark in the Detroit area – since 2018, investing $350 million into its future 1.2 million-square-foot innovation and mobility campus, which will ultimately host 5,000 employees. Once completed, the site will house a variety of tech and mobility companies – not just Ford – though the automaker is working to ensure that it retains as much of Michigan Central Station’s original character as possible by restoring many fixtures and 3D printing others that can’t be saved.
Since Michigan Central Station will play such a large, integral role in the future of Ford Motor Company, it makes sense that the company would want to trademark that term and use it in a variety of ways moving forward. The Blue Oval sees this site as its future, a place where it can develop and deploy the kinds of technology that are merely pipe dreams at this point.
As such, this new Ford trademark keeps the Michigan Central Station brand in-house, opening a world of possibilities for future products and services. What, exactly, those might look like is currently unclear, but FoMoCo has secured the right to use its name for many, many reasons.
We’ll have more on this and all of Ford’s trademark filings soon, so be sure and subscribe to Ford Authority for the latest Ford trademark news, Ford business news, and comprehensive Ford news coverage.