Ford Motor Company has filed to trademark BlueOval with the United States Patent and Trademark Office (USPTO), Ford Authority has learned.
Filed on August 30th, 2022, and assigned serial number 97076367, the application contains the goods and services description of “motor vehicles, namely, automobiles, pick-up trucks, electric vehicles in the nature of automobiles, sport utility vehicles, off-road vehicles, and their structural parts.” Additional goods and services descriptions also pertain to this Ford trademark filing, including those related to software, promotional materials, electric vehicle charging, battery recycling services, and the transmission of data.
The Ford Authority Take
Earlier this year, a trademark was filed for Ford Drive, which could one day be used to describe the automaker’s charging network after it previously abandoned a trademark filing for Fastor Charge. Now, this new Ford trademark indicates that the automaker could also use BlueOval to describe all sorts of EV-related things as well, ranging from charging systems to software, batteries, and even vehicles.
As most are likely aware, the BlueOval name is in already in use across the automaker’s expansive realm, both at its under-construction Ford BlueOval City site – which will build all-electric vehicles in the coming years – as well as its BlueOvalSK Battery Park and the corresponding joint-venture company bearing the same name. Additionally, Blue Oval Intelligence was revealed back in May 2021 as the automaker’s new connected vehicle platform.
As the Blue Oval badge itself has become synonymous with the company that created it, this new Ford trademark filing makes quite a bit of sense, as that same name could be used for a variety of ventures – many of them EV related – moving forward, and this may indicate that this is precisely what FoMoCo plans to do.