mobile-menu-icon
Ford Authority

Lincoln Aviator Sales Enable Market Share Growth During Q3 2022

By Alexandra Purcell

December 29, 2022 9:10 pm

Facebook Twitter LinkedIn Pinterest Email Print

Lincoln Aviator sales increased in the United States and Mexico while decreasing in Canada during the third quarter of 2022.

Lincoln Aviator Sales - Q3 2022 - United States

In the United States, Lincoln Aviator deliveries totaled 5,746 units in Q3 2022, an increase of about 59 percent compared to 3,618 units sold in Q3 2021.

In the first nine months of the year, Aviator sales increased about 8 percent to 16,696 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
AVIATOR +58.82% 5,746 3,618 +7.90% 16,696 15,474

Lincoln Aviator Sales - Q3 2022 - Canada

In Canada, Lincoln Aviator deliveries totaled 459 units in Q3 2022, an increase of about 8 percent compared to 426 units sold in Q3 2021.

In the first nine months of the year, Aviator sales increased about 6 percent to 1,429 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
AVIATOR +7.75% 459 426 +5.70% 1,429 1,352

Lincoln Aviator Sales - Q3 2022 - Mexico

In Mexico, Lincoln Aviator deliveries totaled 64 units in Q3 2022, an increase of about 31 percent compared to 49 units sold in Q3 2021.

In the first nine months of the year, Aviator sales increased about 51 percent to 204 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
AVIATOR +30.61% 64 49 +51.11% 204 135

Competitive Sales Comparison (USA)

Lincoln Navigator sales skyrocketed 58 percent in the third quarter of 2022, placing the luxury crossover sixth in its segment.

The segment was led by the BMW X5, which saw a 68 percent increase to 21,077 units, followed by the Mercedes-Benz GLE-Class in second with a 16 percent increase to 13,802 units. The Acura MDX placed third, down 13 percent to 9,604 units, while the Volvo XC90 took fourth with a 20 percent slide to 8,049 units. The Buick Enclave (see running Buick Enclave sales) increased three percent to 7,904 units, taking fifth, followed by the Aviator in sixth. The Cadillac XT6 took seventh, up nine percent to 5,013 deliveries and the Audi Q7 placed eighth, sliding 10 percent to 4,152 units. The tail end includes the Infiniti QX60, Audi Q8, and BMW X6 in ninth, 10th and 11th, respectively.

Sales Numbers - Luxury E-Segment Utilities - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 Q3 22 SHARE Q3 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
BMW X5 +68.13% 21,077 12,536 24% 18% +35.48% 56,603 41,780
MERCEDES-BENZ GLE-CLASS +16.24% 13,802 11,874 16% 17% -2.79% 46,250 47,579
ACURA MDX -12.87% 9,604 11,023 11% 16% -30.53% 33,214 47,814
VOLVO XC90 -20.43% 8,049 10,116 9% 14% -16.00% 25,281 30,097
BUICK ENCLAVE +3.69% 7,904 7,623 9% 11% -31.56% 22,814 33,336
LINCOLN AVIATOR +58.82% 5,746 3,618 7% 5% +7.90% 16,696 15,474
CADILLAC XT6 +9.43% 5,013 4,581 6% 6% -18.79% 14,392 17,722
INFINITI QX60 +6,588.71% 4,549 68 5% 0% +136.17% 10,330 4,374
AUDI Q7 -10.44% 4,152 4,636 5% 7% -40.31% 13,335 22,341
AUDI Q8 -0.20% 2,533 2,538 3% 4% -39.62% 6,740 11,163
BMW X6 +84.73% 3,811 2,063 4% 3% +37.98% 9,210 6,675
TOTAL +22.02% 86,240 70,676 -8.44% 254,865 278,355

From a segment share standpoint, the Aviator accounted for seven percent share, up two percentage points from the year-ago quarter. The first place X5 saw a segment-dominating 24 percent, up six percentage points, while the second place GLE-Class accounted for 16 percent, down one percentage point. The MDX secured 11 percent of the segment, down five percentage points, while the XC90 earned nine percent, down five percentage points. The Enclave earned nine percent, down two percentage points, while the XT6 remained flat at six percent. The remaining segment contenders earned less than five percent share each.

The premium/luxury three-row crossover segment (lux crossover E-segment) contracted 22 percent to 86,240 units in Q3 2022, meaning Lincoln Aviator sales outperformed the segment average.

Below, we’re providing sales numbers for competitors that field multiple vehicles in the segment, beginning with BMW, which offers both the X5 and X6. Combining X5 and X6 sales gives BMW 24,888 deliveries for an even more dominant 28 percent segment share overall.

Sales Numbers - BMW Luxury E-Segment Utilities - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 YTD 22 / YTD 21 YTD 22 YTD 21
BMW X5 +68.13% 21,077 12,536 +35.48% 56,603 41,780
BMW X6 +84.73% 3,811 2,063 +37.98% 9,210 6,675
TOTAL +70.48% 24,888 14,599 +35.82% 65,813 48,455

Meanwhile, combining Audi Q7 and Q8 sales gives the automaker a total of 6,685 deliveries for a seven percent share.

Sales Numbers - Audi Luxury E-Segment Utilities - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 YTD 22 / YTD 21 YTD 22 YTD 21
AUDI Q7 -10.44% 4,152 4,636 -40.31% 13,335 22,341
AUDI Q8 -0.20% 2,533 2,538 -39.62% 6,740 11,163
TOTAL -6.82% 6,685 7,174 -40.08% 20,075 33,504

Combining the two GM entires, the Buick Enclave and Cadillac XT6, results in 12,917 deliveries for a 15 percent share.

Sales Numbers - GM Luxury E-Segment Utilities - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 YTD 22 / YTD 21 YTD 22 YTD 21
BUICK ENCLAVE +3.69% 7,904 7,623 -31.56% 22,814 33,336
CADILLAC XT6 +9.43% 5,013 4,581 -18.79% 14,392 17,722
TOTAL +5.84% 12,917 12,204 -27.13% 37,206 51,058

For the sake of presenting a more complete picture of the competitive landscape, we are also providing sales figures for the Lexus RX below. The RX is a premium midsize CUV that slots into the luxury utility D segment, where it competes with with the Lincoln Nautilus. However, the RX is now offered in a three-row variant called RXL, which competes with the three-row luxury models mentioned above. Since Lexus does not break out sales of the two-row RX from those of the three-row RXL, not all RX sales can be applied to the premium three-row CUV segment. Instead, a more apt comparison would be to bundle Lincoln Nautilus and Aviator and set them against the RX family. We’re also including Cadillac XT5 and Cadillac XT6 sales, which are direct rivals to the Nautilus and Aviator, respectively.

Sales Numbers - Lexus RX & RXL - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 YTD 22 / YTD 21 YTD 22 YTD 21
RX -5.19% 26,530 27,981 -5.11% 80,299 84,625
XT5 +31.86% 7,260 5,506 -23.97% 18,894 24,852
AVIATOR +58.82% 5,746 3,618 +7.90% 16,696 15,474
XT6 +9.43% 5,013 4,581 -18.79% 14,392 17,722
NAUTILUS -26.77% 4,942 6,749 -7.59% 16,797 18,176
TOTAL +2.18% 49,491 48,435 -8.56% 147,078 160,849

Combining the Aviator and Nautilus nets Lincoln 10,688 deliveries, less than half of the 26,974 sales recorded by the Lexus RX family. Meanwhile, Cadillac earned 12,273 combined deliveries of the XT5 and XT6.

The Ford Authority Take

The dramatic increase in Lincoln Aviator sales during Q3 2022 is a nice change of pace for the luxury crossover considering the ongoing supply chain constraints faced by FoMoCo and the auto industry at large. Vehicle production has been negatively impacted during the past two years, resulting in substantial production cuts that then translated to near record-low inventories, record-low incentives, and record-high new vehicle prices.

As such, it’s entirely likely that the Aviator sales boost evidenced during Q3 is the result of chips along with other supplies having become more readily available. Additionally, previously unfinished or incomplete examples may have been able to be fully built and shipped to dealers.

About The Numbers

By Alexandra Purcell

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.

You may also like

No Comments yet

Leave a comment

Cancel