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Lincoln Navigator Sales See Slight Increase In Q3 2022

Lincoln Navigator sales increased in the United States and Mexico, while decreasing in Canada during the third quarter of 2022.

Lincoln Navigator Sales - Q3 2022 - United States

In the United States, Lincoln Navigator deliveries totaled 3,100 units in Q3 2022, an increase of about 3 percent compared to 3,019 units sold in Q3 2021.

In the first nine months of the year, Navigator sales decreased about 25 percent to 9,150 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
NAVIGATOR +2.68% 3,100 3,019 -25.29% 9,150 12,247

Lincoln Navigator Sales - Q3 2022 - Canada

In Canada, Lincoln Navigator deliveries totaled 331 units in Q3 2022, a decrease of about 3 percent compared to 343 units sold in Q3 2021.

In the first nine months of the year, Navigator sales decreased about 4 percent to 949 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
NAVIGATOR -3.50% 331 343 -3.56% 949 984

Lincoln Navigator Sales - Q3 2022 - Mexico

In Mexico, Lincoln Navigator deliveries totaled 100 units in Q3 2022, an increase of about 122 percent compared to 45 units sold in Q3 2021.

In the first nine months of the year, Navigator sales increased about 43 percent to 240 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
NAVIGATOR +122.22% 100 45 +42.86% 240 168

Competitive Sales Comparison (USA)

Lincoln Navigator sales saw a modest three percent increase in the third quarter of 2022, selling 3,100 units and surpassing the Jeep Grand Wagoneer for third place in the segment.

The Cadillac Escalade held down first place with a minor two percent decrease to 6,111 units, followed by the Escalade ESV in second with 3,842 sales, besting the Navigator. The Jeep Grand Wagoneer took third with 2,353 units, followed by the Infiniti QX80 in fourth with a 13 percent decrease to 1,786 units. Finally, the Lexus LX rounded out the segment in fifth place with a 76 percent increase to 912 units.

Lincoln Navigator sales accounted for almost exactly half of that of the Escalade, which outsold the former by 3,011 units during Q3 2022. The Navigator did, however, outsell the segment’s newest competitor, the Jeep Grand Wagoneer.

Sales Numbers - Full-Size Luxury SUVs - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 Q3 22 SHARE Q3 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
CADILLAC ESCALADE -2.19% 6,111 6,248 34% 40% -6.93% 17,938 19,274
CADILLAC ESCALADE ESV -0.90% 3,842 3,877 21% 25% +1.50% 11,741 11,567
LINCOLN NAVIGATOR +2.68% 3,100 3,019 17% 19% -25.29% 9,150 12,247
JEEP GRAND WAGONEER +2,514.43% 2,353 90 13% 1% +10,404.44% 9,454 90
INFINITI QX80 -12.58% 1,786 2,043 10% 13% -51.90% 4,653 9,674
LEXUS LX +75.72% 912 519 5% 3% -3.53% 2,709 2,808
TOTAL +14.61% 18,104 15,796 -0.03% 55,645 55,660

From a segment share standpoint, the Escalade accounted for a dominant 34 percent share, down six percentage points year-over-year, followed by the Escalade ESV, down four percentage points to 21 percent share. The Navigator followed with a 22 percent share, down three percentage points. Meanwhile, the Grand Wagoneer accounted for 16 percent share, up 15 percentage points from the Q3 2021. The QX80 earned 13 percent, down four percentage points, while the LX saw six percent, down two percentage points year-over-year.

Below, we’ve combined sales of the regular length Escalade and extended-length Escalade ESV. While these are treated as separate models, to paint a clearer picture of the gap between the Navigator and the Escalade in the segment, it’s a more apt comparison to combine the sales of both Escalade variants. From here, we can see that the Escalade family accounted for 9,953 sales in Q3 2022, vastly outperforming the Navigator, and claiming 55 percent segment share.

Sales Numbers - Escalade Family - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 Q3 22 SHARE Q3 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
CADILLAC ESCALADE -2.19% 6,111 6,248 61% 62% -6.93% 17,938 19,274
CADILLAC ESCALADE ESV -0.90% 3,842 3,877 39% 38% +1.50% 11,741 11,567
TOTAL -1.70% 9,953 10,125 -3.77% 29,679 30,841

The full-size luxury SUV segment expanded 20 percent to 14,262 units in Q3 2022, meaning the Navigator significantly underperformed the segment average.

For reference, we’ve included sales figures for full-size luxury crossovers below. Though they differ mechanically from “true” body-on-frame SUVs by having a unibody construction, they are typically cross-shopped and considered as alternatives to the full-size SUVs mentioned above. Currently, the only luxury automakers with full-size luxury crossovers are the BMW X7 and Mercedes-Benz GLS-Class, though Audi is rumored to be working on a Q9 that will compete in this segment.

Sales Numbers - Full-Size Luxury CUVs - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 YTD 22 / YTD 21 YTD 22 YTD 21
BMW X7 +11.77% 5,803 5,192 +21.25% 19,971 16,471
MERCEDES-BENZ GLS-CLASS +41.95% 5,187 3,654 -0.65% 17,581 17,696
TOTAL +24.24% 10,990 8,846 +9.91% 37,552 34,167

The Ford Authority Take

Things looked up for the Navigator in Q3 2022, enabling the vehicle to unseat the Grand Wagoneer for the second place in its segment to once again claim its typical place in the segment. As expected, the Cadillac Escalade continued to lead the space, despite a two percent drop in sales volume.

This may be partially attributed to the 2022 Navigator mid-cycle refresh, which brought a few minor changes such as an updated front fascia and a larger center stack screen to the full-size luxury SUV. Additionally, it would appear that Navigator enjoyed a more favorable supply during the quarter, enabling it to be in the green.

However, the model is facing stiff competition from all ends, including from the dominant Escalade as well as from the Jeep newcomer. Additionally, the Lexus LX was completely revamped for the 2022 model year.

About The Numbers

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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Comments

  1. Janice

    How sad that the Navigator is still well below the Escalade in sales. The Jeep is ahead YTD. What can Ford do to boost sales?? Give more attention and special editions to F150, Bronco and Mustang that’s all they can do.

    Reply
  2. philiptilley

    What the Navigator needs is a V8, not a poxy V6 for 2 and a half tons.

    Reply
    1. Robert

      YES… EXACTLY… I ALMOST bought a NEW Caddy… BECAUSE of the V-8… HOWEVER…I bought the BLACK LABEL NAVIGATOR L… I NEED THE LUXURY THAT LINCOLN OFFERS… Plus the Full “SIZE TRUCK”… SO CLOSE WITH THE CADILLAC V-SERIES +$55K ON TOP OF THE ESCALADE MSRP… bought the Lincoln…

      Don’t let them kid you… On the VEHICLES that sat waiting for “chips”… MY LINCOLN NAVIGATOR L BLACK LABEL… Came too me W/defective switch… AS WELL AS PLENTY OF SCRATCHES IN THE PAINT AND PLASTIC DOOR TRIM PIECES… DOH!!! ISSB… HAVING A NEW $120,000.00 BLACK LINCOLN NAVIGATOR L BLACK LABEL… WITH FRESH SCRATCHES FROM CAR STITTING FOR WHO KNOWS HOW LONG… THEN… AFTER(of course)… I signed the paperwork and gave them… $41,000.00 CASH DOWN PMT… AS I WENT TOO OPEN MY DOOR… GLARED THE SCRATCHES IN THE PLASTIC DOOR PILLAR… “THEY WASHED AND FILLED UP THE FUEL TANK”… A LINCOLN DEALER SHOULD… KNOW HOW TOO WASH A “NEW” BIG BLACK TRUCK… AND STAND UP AND RECTIFY THE SITUATION… Instead… it’s the typical car dealership denial and passing the buck… Not taking any action or responsibility…

      Reply
      1. Robert

        AND DID I TELL YOU… MY NEW $120,000.00 BLACK… LINCOLN NAVIGATOR L BLACK LABEL… CAME ALL SCRATCHED-UP… no… it doesn’t hurt a vehicle… TOO JUST LET IT SIT… DOH!!!

        Reply
  3. David

    Lincoln is always, always behind the trends. Customers want something special. Looks at the Escalade V and GW performance versions. Why isn’t the new Raptor/GT500 Engine offered?? Like a year ago to get ahead of this? I’ve had a 2019 Navi and now a 2021 and it will more then likely be my last one. @ $105k I shouldn’t have to deal with as many issues it has had/has

    Reply

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