Ford Motor Company filed to trademark “Lincoln Zephyr” with the United States Patent and Trademark Office (USPTO), Ford Authority has learned.
Filed under serial number 97708643, this application contains the goods and services description of “land motor vehicles, namely, passenger automobiles, their structural parts, and badges.”
The Ford Authority Take
The Lincoln Zephyr nameplate has a long and rich history within Ford Motor Company, having debuted way back in 1935 for the 1936 model year. The Zephyr was a luxurious and stylish addition to the brand’s lineup that stuck around for a few years before the name was dropped altogether, disappearing for decades until November 2021, when the Lincoln Zephyr was reborn as a tech-heavy, Gen Z-focused four-door sedan for the Chinese market.
The Zephyr is one of a handful of newer Blue Oval products that were designed in China, specifically with Chinese customers in mind. As such, it’s unclear if the stylish sedan will be sold in other global markets, but the Zephyr name has plenty of prominence within Lincoln’s long and illustrious history, regardless.
In the U.S., Lincoln is focused in electrifying its entire lineup of crossovers, with four new EVs due to launch by 2026. The forthcoming Lincoln Aviator EV is one of those models, though a recent trademark filing suggests that Lincoln Star – a name introduced on a recent concept – will also be utilized on a future EV, while the Star’s design will also influence the brand’s future styling direction as well.
As Ford Authority reported back in May, Lincoln hasn’t completely closed the door on sedans, partly due to the Zephyr’s success in China thus far. However, for now at least, the brand’s focus remains on crossovers and SUVs, which have essentially taken over as the world’s preferred choice of transportation, as opposed to sedans.
We’ll have more on this and all of Ford’s trademark filings soon, so be sure and subscribe to Ford Authority for the latest Lincoln news, Lincoln Zephyr news, Ford trademark news, Ford business news, and 24/7 Ford news coverage.