Ford recently disclosed its U.S. sales results for the month of December 2022, and with it, The Blue Oval also revealed just how many customers have enrolled in its semi-autonomous driver assist features, including Ford BlueCruise and Lincoln ActiveGlide.
In total, Ford BlueCruise and Lincoln ActiveGlide have accumulated 114,000 enrollments, gaining 5,000 more subscribers than November 2022, during which The Blue Oval reported that 109,000 customers were taking advantage of the driver assist features. Those users have now clocked over 42 million miles while using BlueCruise or ActiveGlide on applicable highways.
Ford BlueCruise and Lincoln ActiveGlide are both constantly receiving updates that make the feature easier and safer to take advantage of. BlueCruise 1.2 recently debuted in September 2022, and it promises advanced features such as hands-free lane changing that can be activated by tapping the turn signal. This system can also suggest lane changes in slow-moving traffic to keep the vehicle moving. Additionally, Predictive Speed Assist was also added. This technology automatically adjusts the vehicle’s speed when it approaches sharp curves while providing ample warning to the driver of speed changes. Another feature, In-Lane Repositioning, helps the vehicle maintain its position in a lane while keeping it a safe distance away from other travelers in adjacent lanes.
A more advanced version of BlueCruise is on the horizon as well. The forthcoming technology will propel BlueCruise into the L3 level of autonomous driving, which means it will feature an advanced level of partial automation without being fully autonomous. BlueCruise L3 will rely on various driver assist systems, an advanced scanner array and artificial intelligence to make decisions based on changing traffic and road conditions. The goal is for the system to enable drivers to take their eyes completely off the road while it is active.